Campaign Awards

Best SEO Campaign of the Year

Recognises campaigns that achieved outstanding visibility through search engine optimisation.

Best Use of Event

Honours campaigns that effectively leveraged events to engage audiences and achieve objectives.

Best Use of Influencers

Rewards impactful influencer collaborations that enhanced brand reach and credibility.

Best Use of Public Affairs

Recognises excellence in stakeholder engagement, advocacy, and public policy communications.

Best Use of Visuals (Video)

Celebrates exceptional use of video content to tell compelling brand stories.

Best Use of Community Outreach

Honours initiatives that successfully connected with and benefited communities.

Best Use of Creativity and Innovation

Rewards original ideas and innovative approaches that delivered exceptional results.

Best Use of Media

Recognises strategic use of media platforms to maximise campaign impact.

Best Use of Media Relations

Celebrates outstanding media engagement that generated meaningful coverage.

Best Use of Issues Management or Crisis Management

Honours effective handling of crises and reputation challenges.

Best New Product Launch

Rewards successful communication strategies supporting new product introductions.

IPO and Its Launch

Recognises exceptional communication during an Initial Public Offering launch.

Most Innovative Storytelling in PR in Digital Age

Celebrates creative storytelling that captured audience attention across digital platforms.

Most Innovative Use of Content Marketing

Rewards impactful content strategies that drove engagement and brand value.

Most Innovative Use of Digital / Social Media

Recognises groundbreaking digital and social media campaigns.

Best Use of Internal Communications

Honours communication initiatives that strengthened employee engagement and culture.

Best Regional Campaign

Rewards campaigns tailored effectively to regional audiences and markets.

Campaign in Corporate Social Responsibility

Recognises communication programs highlighting meaningful CSR initiatives.

Best Integrated Digital Campaign of the Year

Celebrates campaigns that seamlessly combined multiple digital channels.

Best Use of Festive Marketing

Rewards campaigns that successfully leveraged festive occasions for engagement.

Regional Communication Campaign

Honours impactful communication efforts focused on specific regional communities.

Cause Related - Diversity & Inclusion

Recognises campaigns promoting equality, diversity, and inclusion.

Cause Related - Public Awareness

Rewards initiatives that educated and informed the public on important issues.

Persistent Long Running Campaign

Celebrates campaigns that sustained effectiveness and relevance over time.

Best Use of Collaborative Marketing

Honours successful partnerships between brands or organisations.

Best Brand Awareness Campaign of the Year

Recognises campaigns that significantly increased brand recognition and recall.

Best Brand Relaunch Campaign of the Year

Rewards successful repositioning or relaunch of an existing brand.

Surrogate Communication Campaign of the Year

Honours innovative communication for brands operating under advertising restrictions.

Thought Leadership Merits

Recognises campaigns that established individuals or organisations as industry thought leaders.

Campaign of the Year

Celebrates the most outstanding campaign demonstrating excellence across all parameters.

Narrative Shift Campaign of the Year

Rewards campaigns that successfully changed perceptions, conversations, or public opinion.

Legal Communications Campaign of the Year

Best Legal Crisis Communication Campaign

Best Legal Thought Leadership Campaign