Bhavya Suri is a seasoned corporate affairs professional, bringing over 18 years of expertise in corporate communications, government relations, and advocacy. With a robust track record of managing advocacy and stakeholder engagement for both Indian and global multinational corporations, Bhavya has established himself as a pivotal figure in the industry.

Currently, Bhavya is at the helm of public relations, government relations, and corporate strategy for Pearson across the India subcontinent, Middle East, and Africa regions. His strategic leadership has been instrumental in enhancing Pearson's media presence, securing vital government stakeholder relationships, and solidifying the company's standing within the education sector.

Bhavya's prior experience includes leading corporate affairs for a major telecom brand in India, where he effectively navigated the complexities of the telecommunications landscape. His diverse expertise spans across sectors including IT, automotive, technology, retail, and insurance, showcasing his versatility and strategic insight.

Renowned for his strategic acumen, Bhavya excels in leveraging corporate and government relations to address and overcome intricate business challenges. His ability to forge strong partnerships and drive impactful advocacy initiatives makes him a distinguished leader in the field of corporate affairs.

A dedicated mother and seasoned marketing professional with over 18 years of experience in Strategic Planning, Business Analysis, Brand Communication, Digital Strategy, and Innovation. Currently serving as the Head of Marketing at Haldiram’s, where she leads initiatives to develop pipeline strategies, oversee brand campaigns, manage marketing budgets, and establish digital channels.

She holds a Bachelor of Arts degree from Hindu College, Delhi University, and an MBA from Periyar University. Additionally, she completed the Creative Marketing Program at IIM Bangalore and a Digital Marketing Executive Course at ISB Hyderabad. She believes in the importance of continuous learning and personal growth.

Outside of work, she actively supports girls' education by sponsoring three young girls to help them achieve their life goals.

Mrinall Kanti Dey is a highly accomplished Senior Level Corporate Communications Professional with over two decades of experience in managing communications for global brands across diverse industries.

With expertise in strategic planning, content creation, public relations, crisis management, and CSR programs, Mrinall has a proven track record of building and sustaining healthy relationships with internal and external stakeholders. He is a collaborative and empathetic leader with excellent communication, analytical, problem-solving, and people management skills.

Mrinall's accomplishments include launching and driving brand building initiatives, successfully managing crisis situations, project managing cross continent campaigns, and being awarded for excellence in corporate communications.

With a Masters in Journalism and Mass Communication from Calcutta University, and an MDP in Corporate Communications & Media Relations from IIM Lucknow, Mrinall has held leadership positions in renowned companies like American Express, PepsiCo India, Bharti Airtel Ltd., and BYJU’S where he has demonstrated his ability to drive external and internal communications initiatives, develop corporate reputation programs, and implement CSR strategies.

• Arts and Culture: This category is to recognise a Campaign for its outstanding achievement in the Arts & Culture Domain. The category is open to registration for the Brands & Agencies working in / for the Arts & Culture Domain.


• Automobile: This category is to recognise a Campaign for its outstanding achievement in the Automobile Domain. The category is open to registration for the Brands & Agencies working in / for the Automobile Domain.


• Aviation: This category is to recognise a Campaign for its outstanding achievement in the Aviation Domain. The category is open to registration for the Brands & Agencies working in / for the Aviation Domain.


• BFSI: This category is to recognise a Campaign for its outstanding achievement in the Banking, Insurance, Fintech & Financial Services Domain. The category is open to registration for the Brands & Agencies working in / for the Banking, Insurance, Fintech & Financial Services Domain.


• Consumer Durables & Electronics: This category is to recognise a Campaign for its outstanding achievement in the Consumer Durables & Electronics Domain. The category is open to registration for the Brands & Agencies working in / for the Consumer Durables & Electronics Domain.


• Education: This category is to recognise a Campaign for its outstanding achievement in the Education (Schools, Universities, Edutech Platforms) Domain. The category is open to registration for the Brands & Agencies working in / for the Education (Schools, Universities, Edutech Platforms) Domain.


• Energy: This category is to recognise a Campaign for its outstanding achievement in the Energy (Renewable, Clean Energy, Green Hydrogen, Solar) Sector. The category is open to registration for the Brands & Agencies working in / for the Energy Domain.


• Media & Entertainment: This category is to recognise a Campaign for its outstanding achievement in the Entertainment (Movies, TV Channels, OTT Platforms, Music Platforms & Broadcasting) Sector. The category is open to registration for the Brands & Agencies working in / for the Entertainment (Movies, TV Channels, OTT Platforms, Music Platforms & Broadcasting) Domain.


• Fashion & Lifestyle: This category is to recognise a Campaign for its outstanding achievement in the Fashion & Lifestyle (Beauty, Wellness, Jewellery & Fashion Tours) Sector. The category is open to registration for the Brands & Agencies working in / for the Fashion & Lifestyle (Beauty, Wellness, Jewellery & Fashion Tours) Domain.


• F&B: This category is to recognise a Campaign for its outstanding achievement in the F&B (Fine Dining, Casual Dining, QSR, Beverages & Kiosk) Sector. The category is open to registration for the Brands & Agencies working in / for the F&B Domain.


• FMCG: This category is to recognise a Campaign for its outstanding achievement in the Fast Moving Consumer Goods (Personal care products like soaps, shampoos, hand sanitizers, hair oils, skincare & haircare products, toothbrush, toothpaste, detergent soaps & powders, confectionaries, health food & organic food, fresh food, packaged food, dairy products, snacks & beverages) Sector. The category is open to registration for the Brands & Agencies working in / for the FMCG Domain.


• Health & Wellness: This category is to recognise a Campaign for its outstanding achievement in the Health & Wellness (Hospitals, Pharmacies, E - Healthcare Platforms, Healthcare Institutions, Healthtech & Healthcare Products) Sector. The category is open to registration for the Brands & Agencies working in / for the Health & Wellness Domain.


• Hospitality: This category is to recognise a Campaign for its outstanding achievement in the Hospitality (Hotels, Restaurants, Food and beverage services & Theme parks) sector. The category is open to registration for the Brands & Agencies working in / for the Hospitality Domain.


• IT & Technology: This category is to recognise a Campaign for its outstanding achievement in the IT & Technology sector. The category is open to registration for the Brands & Agencies working in / for the IT & Technology Domain.


• Manufacturing: This category is to recognise a Campaign for its outstanding achievement in the Manufacturing sector. The category is open to registration from the Brands & Agencies working in / for the Manufacturing Domain.


• News: This category is to recognise a Campaign for its outstanding achievement in the News sector. The category is open to registration from the Brands & Agencies working in / for the News Domain.


• Real Estate & Construction: This category is to recognise a Campaign for its outstanding achievement in the Real Estate & Construction (Real Estate Companies, Co - working spaces, Premium Projects) sector. The category is open to registration from the Brands & Agencies working in / for the Real Estate & Construction (Real Estate Companies, Co - working spaces, Premium Projects) Domain.


• Retail & E - Commerce: This category is to recognise a Campaign for its outstanding achievement in the Retail & E - Commerce (D2C Brands, B2C Brands, Online Present Brands, Delivery Platforms, Online Selling Portals) sector. The category is open to registration from the Brands & Agencies working in / for the Retail & E - Commerce (D2C Brands, B2C Brands, Online Present Brands, Delivery Platforms, Online Selling Portals) Domain.


• Sports: This category is to recognise a Campaign for its outstanding achievement in the Sports (Franchise, Online Platforms, On - Ground, Tournaments, Federations & Athleisure) sector. The category is open to registration from the Brands & Agencies working in / for the Sports Domain.


• Esports: This category is to recognise a Campaign for its outstanding achievement in the Esports (Franchise, Gamers, Tournaments, Federation & Communities) sector. The category is open to registration from the Brands & Agencies working in / for the Esports Domain.


• Travel, Tourism & Leisure: This category is to recognise a Campaign for its outstanding achievement in the Travel, Tourism & Leisure (Travel Agencies, Tourism Boards, New Initiatives, Experience Providers & Leisure) sector. The category is open to registration from the Brands & Agencies working in / for the Travel, Tourism & Leisure Domain.


• Startups: This category is to recognise a Campaign for its outstanding achievement done by the startups (Regardless of the specific sector). The category is open to registration from the Brands & Agencies working in / for the Startups Domain.

• Best SEO Campaign of the Year: This category is to recognise the Best SEO Campaign of the company's coordinated effort to improve a website's search engine rankings.


• Best Use of Event: This category is to recognise a campaign that was run through on-ground and virtual events that led to measurable impact. The event can be product launch, conferences, seminars, award ceremonies, concerts, press conferences, gaming events, etc.


• Best Use of Influencers: This category is to recognize a campaign that pre-dominantly used influencers on TVC Ads, Social media & Digital Platforms to communicate the campaign message and created maximum buzz that led to measurable impact.


• Best use of Public Affairs: This category is to recognize the most effective use of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics including media and online relations.


• Best Use of Video by a Corporate / Brand: This category is to recognize the companies who have used video to create awareness of their business, products and services.


• Best Use of Community Outreach: This category is for the companies who have provided professional services, or services of a specific expertise, to a group of people who may not otherwise have access to those services.


• Best Use of Creativity and Innovation: This category is for the companies who have used creativity & innovation as a core of their PR / Marketing / Advertising campaigns.


• Best use of Media: This category is for the companies who have adapted to the changing social media landscape and are successfully ensuring uniform messaging through the right media mix for optimum outreach.


• Best Use of Media Relations: This category is to recognise a campaign that used media relations effectively to communicate the campaign message across TV / Radio / Print / Outdoor / OTT or digital platforms.


• Best Use of Issues Management or Crisis Management: To recognize the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objective, strategy and method deployed should be clearly set out.


• Best New Product Launch: This category is to recognize the companies who have successfully launched their new product in the market.


• IPO and it's launch: Entries in this category involves the consistent communications of a brand using various channels of communications, sources and programmes to ensure optimum result for an IPO.


• Most Innovative story telling in PR in Digital Age: At the age of best expression, brands are now more focused on putting up an emotional connect to the consumer through their story telling. We are looking for that story telling which has engaged and created a mass buzz in a short span. The story could be monetized on creativity, platform chosen, story line, concept & ROI.


• Most Innovative Use of Content Marketing: This award will be given for the most effective use of content. The objectives, strategy and method deployed should be clearly set out. Entry should include methods of how content was distributed, used to attract and retain audience and how the content is enhancing audience behavior. Judges will also be looking for the creativeness and innovativeness of the distribution along with specific evaluation discussing engagement and customer retention.


• Most Innovative use of Digital / Social Media: Entries in this category should focus on the overall digital communications efforts surrounding a product, service or event in the communications arena. Judges will look for PR strategies with a digital-first approach, leveraging online platforms and tools to elevate a message / To recognize the campaigns where the focus of activity was digital in nature. This includes PR led viral campaigns and social media campaigns on LinkedIn, X, Facebook, Instagram, YouTube etc.


• Best Regional Campaign: This category is to recognize the companies who have delivered a promotional plan that targets potential customers within a specific geographical location.


• Campaign in Corporate Social Responsibility: This category is to recognise a PR campaign with a message for social cause / awareness towards the society that was executed by private organizations, MNCs, etc.


• Best Integrated Digital Campaign of the Year: This category is for the companies who have utilized multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience.


• Regional Communication Campaign: This category is to recognize a PR campaign that was executed at a local or regional level, with the intent of communicating in a specific geographic area, specific language showcasing effective and quantifiable impact.


• Cause - Related - Diversity & Inclusion: This category recognises campaigns with original creative ideas that raise awareness or positive sentiment towards the cause/issue, and/or help change behaviours around equality and inclusion and promote them in an effective way.


• Cause - Related - Public Awareness: This category recognises campaigns with original creative ideas that raise awareness or positive sentiment, towards the cause/topic, and/or contribute to behaviour change that is relevant to the public - but do not fall into the “Equality & Inclusion” category.


• Persistent Long Running Campaign: Recognises PR campaigns that have been continuously running for the past 3 years and how innovatively the campiagn has evloved year-on-year. Entries under this category will be accepted only for campaigns launched in the period January 01, 2021 to December 31, 2021 and is still running on various media platforms.


• Best Use of Collaborative Marketing (Sponsorship / Partner): This category recognizes campaign of the businesses or organizations, join forces to create and execute marketing initiatives together. This collaboration involves sharing resources, expertise, and efforts to achieve mutually beneficial goals and leverage each other's strengths. Exchange for visibility, branding opportunities, and access to the sponsored entity's audience combining their unique offerings, skills, or audiences to create a more compelling and impactful campaign than they could achieve individually.


• Thought Leadership Merits: To recognise the most competent PR agency who have succeeded in guiding brands and CXOs to establish a strong voice and standing out.


• Campaign of the Year: This category recognises the most innovative & effective Campaign of the Year held for promotions by Brands, Agencies, NGOs, Trust, Individuals, etc.

• Best Use of Digital: This category is to recognize the brands who have used various Digital Platforms to deliver activities to promote their Product / Services.


• Best Use of Mobile Marketing: This category is to recognize successful mobile marketing campaigns that have effectively engaged users, driven conversions, and achieved measurable results.


• Best Use Of Analytics: This category is for the companies analyzing their data to identify trends, patterns, and root causes & Making data - driven business decisions based on those insights.


• Best Use of AI / Gen AI: This category is for the companies who have used Artificial Intelligence or Generative AI in order to undertake various marketing / client activities to promote their Product / Services.


• Best Use of VR: This category is for the companies who have used Virtual Reality in order to undertake various marketing / client activities to promote their Product / Services.


• Best Use of CRM: This category is to recognize the companies who have used Customer Relationship Management (CRM) softwares to inform and drive a brand's effective relationship strategy with its customers.


• Best Use of Programmatic: This category is to recognize the campaigns, technologies, and individuals that have demonstrated innovation, creativity, and effectiveness in leveraging programmatic advertising techniques for their clients.


• Best Use of Performance Marketing: This category is to recognize the performance-driven marketing campaigns and initiatives. These awards recognize companies who have excelled in creating measurable and impactful marketing strategies that directly contribute to business growth.


• Best Design & User Experience Marketing (UI/UX): This category is to recognize and celebrate the exceptional design, user interface (UI), and user experience (UX) qualities. UI refers to the visual elements and layout of a website, while UX encompasses the overall experience and ease of use for visitors. involves the strategic integration of visual design, usability, and user satisfaction to create a compelling and enjoyable digital interaction for users when engaging with websites, applications, or other online platforms.


• Best Website of the Year: This category awards the website that has been deemed the most exceptional, remarkable, or impressive among all the websites developed or existing within a particular year. This designation is typically determined based on criteria such as design aesthetics, user experience, content quality, functionality, innovation, and overall impact. It signifies recognition for the website's excellence and its ability to stand out in its category during that specific year.


• Best Mobile App of the Year: This category awards the Mobile Application that has been judged or recognized as the most outstanding, innovative, or impressive among all the apps released or available during a specific year. This recognition is often based on factors such as user experience, functionality, design, impact, and overall performance.

• Young Achiever of the Year: Recognise a youth who has showcased excellence in achieving individual as well as business objectives. The participating youth should not be older than 40 years as on 1st May, 2024.


• PR Personality of the Year: Recognise the leader of the Public Relations Domain either from an Agency or the consultant who has demonstrated creativity, overseen execution of a plan through specific initiatives and has delivered outstanding results.


• PR Agency Head of the Year: This category is awarded for outstanding professional achievement by the Agency Head who has full operational responsibility for a specific Agency, or network of consultancies.


• Agency with best in house team of the year: To recognize the outstanding team of an agency in the field of Public relations. Especially agencies which had done exemplary work in creating high efficient work place and teams which had contributed immensely in their organisation growth.


• Corporate Communication Personality of the Year: Recognise the leader/ the head from the Corporate Communications team who has demonstrated creativity, overseen execution of a plan through specific initiatives and has delivered outstanding results. The individual would have also helped cross-functional teams develop and evolve ideas to bring together client goals and objectives.


• Communication Team of the Year: Recognise the corporate communications team within an organization (private, public, government, NGO, trust, etc.)


• Digital Consulting Company of the Year: This category is for the digital consulting firms specialize in the development of digital strategies and tactics, among other services.


• Emerging Agency of the Year: This category is to recognise a PR agency that has showcased results and made place for the organization in the market within a short span of time.


• Best Independent PR Agency: This category is for the companies that operates independently and is not affiliated with any other company or organization.


• Best Use of PR by a corporate: This category is to recognize the best ongoing or one-off campaign on behalf of a corporate brand or organization which can include D2C, B2B and B2C Businesses.