The category will honor outstanding contribution in digital marketing within the Agriculture Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the agricultural spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Arts, Culture & Music Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Arts, Culture & Music spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Automobile Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Automobile spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Aviation Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Aviation spaces within the industry.

The category will honor outstanding contribution in digital marketing within the BFSI Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the BFSI spaces within the industry.

Consumer Durables & Electronics - The category will honor outstanding contribution in digital marketing within the Consumer Durables & Electronics Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Consumer Durables & Electronics spaces within the industry.

The category will honor outstanding contribution in digital marketing within the E-Sports Gaming Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the E-Sports Gaming spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Ed-Tech Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Ed-Tech spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Education Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Education spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Energy & Natural Resources Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Energy & Natural Resources spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Fashion & Lifestyle Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Fashion & Lifestyle spaces within the industry.

The category will honor outstanding contribution in digital marketing within the FMCG Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the FMCG spaces within the industry."

The category will honor outstanding contribution in digital marketing within the Food & Beverage Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Food & Beverage spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Healthcare & Wellness Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Healthcare & Wellness spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Hospitality & Leisure Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Hospitality & Leisure spaces within the industry.

The category will honor outstanding contribution in digital marketing within the IT & Technology Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the IT & Technology spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Manufacturing & Industrial Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Manufacturing & Industrial spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Media & Entertainment Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Media & Entertainment spaces within the industry.

The category will honor outstanding contribution in digital marketing within the News & Publications Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the News & Publications spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Real Estate & Construction Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Real Estate & Construction spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Retail & E - Commerce Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Retail & E - Commerce spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Sports & Fitness Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Sports & Fitness spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Startups Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Startups spaces within the industry.

The category will honor outstanding contribution in digital marketing within the Travel & Tourism Sector, celebrating innovative strategies and impactful campaigns. The entries are open for all the brands/agencies which works under the Travel & Tourism spaces within the industry.

Recognizes the brands & agencies that creatively use sound, voice, and music to craft compelling narratives, improve customer engagement, and deliver impactful marketing campaigns. Which includes podcasts, radio ads, sonic branding, and voice search optimization, branded playlists, interactive audio ads, and AI-powered voice experiences across platforms.

Recognizes brands and agencies that uses innovative storytelling, targeted outreach, and digital platforms to build trust, generate leads, and drive growth within the B2B industry. Which includes digital campaigns, content marketing, influencer collaborations, and data- driven strategies, where one business provides products or services to another business, rather than to individual consumers.

Recognizes brands and agencies that uses marketing initiatives designed to engage and influence individual consumers. Which includes digital advertising, social media campaigns, influencer partnerships, Omni channel strategies, enhancing brand awareness, driving engagement among the consumers.

Recognizes exceptional marketing campaigns that successfully enhance a brand's visibility, recognition, and recall among its target audience. Which includes digital advertising, social media engagement, influencer collaborations, experiential activations, and multimedia storytelling that strengthens brand identity and market positioning.

Recognizes an outstanding campaigns that seamlessly integrate a brand’s message into engaging, valuable, and shareable content. Which includes videos, web series, podcasts, blogs, social media storytelling, influencer collaborations, and interactive experiences designed to inform, entertain, or inspire audiences while subtly promoting the brand.

Recognizes the outstanding campaign initiative that raise awareness, drive meaningful conversations, promote diversity, equity, and encourage action toward creating a more inclusive society. Which includes brand storytelling, social media movements, corporate responsibility programs, and collaborations with advocacy groups making positive social impact.

Recognizes impactful marketing campaigns that raise awareness about social, environmental, or public issues while aligning with a brand’s values. Which includes storytelling, digital media, partnerships, and community engagement to maximize impact.

Recognizes the brands and agencies that deliver a seamless and consistent brand experience across multiple digital and offline channels to engage audiences effectively. Which includes various platforms as social media, email, websites, mobile apps, television, and offline media ensuring a smooth and connected experience.

Recognizes the brands and agencies that create outstanding CSR campaigns to drive meaningful change, inspire communities, and reinforce corporate commitment to social responsibility. Which includes sustainability initiatives, social welfare programs, educational drives, environmental conservation efforts, healthcare awareness, and philanthropic activities

Recognizes advertising and marketing campaigns designed for Connected TV platforms, including smart TVs, streaming services, OTT (Over-the-Top) platforms, and digital video app to maximize reach, engagement, and impact in the evolving digital TV landscape.

D2C campaign recognizes brand and agencies outstanding efforts in marketing brands that sell directly to consumers without intermediaries like retailers or distributors. Which includes digital strategies, influencer collaborations, performance marketing & e-commerce innovations enhancing customer engagement without relying on traditional retail intermediaries.

Recognizes the brands and agencies outstanding use of visual design, branding & packaging strategies that enhance a product’s appeal, visibility, and consumer engagement. Which includes of innovative packaging design, sustainable materials, interactive elements (QR codes, AR experiences), aesthetic branding, and creative unboxing experiences.

Recognizes impactful marketing campaigns that effectively utilize hashtags to drive brand engagement that resonate with online communities. ""#"" commonly used on social media platforms to categorize and group content. Which includes branded hashtag challenges, viral social media trends, and UGC activations to amplify reach and audience interaction.

Recognizes the impactful marketing initiative in developing and executing data-driven, innovative, and result-oriented digital marketing strategies. Which includes content marketing, social media strategy, performance marketing, SEO, paid media, AI-driven personalization, Omni channel engagement, and data analytics to enhance brand visibility, customer engagement to achieve business objectives.

Recognizes the brand and agencies that create immersive, interactive, and memorable brand experiences to engage audiences by leave a lasting impression. Which includes live events, virtual activations, brand pop-ups, AR/VR experiences, influencer-led engagements, and interactive digital experiences to drive brand loyalty, and enhance audience participation.

This category acknowledges highly successful marketing campaign that uses the influencers, content creators, or brand ambassadors to drive brand awareness, engagement to build trust, enhance reach, and create high-impact marketing campaigns. This includes strategic collaborations on social media, branded content partnerships, product endorsements, live interactions, and viral challenges that connect with target audiences.

This category recognizes outstanding campaigns that uses multiple digital channels & platforms to deliver a unified and impactful brand message or promotional campaign. This includes social media, search engine marketing (SEO & SEM), email marketing, influencer collaborations, content marketing, programmatic advertising, and video campaigns to create a seamless and highly effective digital marketing strategy.

Recognizes the brands and agencies that use impactful marketing campaign promoting a company’s Initial Public Offering (IPO). Which includes the campaigns that successfully generate investor interest, build brand credibility, and drive awareness about the IPO launch through strategic communication, PR, digital outreach, and investor relations.

Recognizes the outstanding campaigns that use unique, creative, and engaging storytelling techniques to convey a brand message, product launch, or social initiative. This include innovative use of digital media, interactive storytelling, immersive experiences (such as AR/VR), transmedia narratives, or other ground-breaking approaches engage audiences in a compelling way.

Recognizes brands & agencies that effectively communicate a brand’s message in multiple languages, ensuring cultural sensitivity and inclusivity across diverse linguistic audiences. Campaigns that localized content, translations, and culturally adapted creative assets. Which includes digital, print, TV, or social media campaigns tailored for regional, national, or global audiences with multilingual content. OTT Marketing Campaign - Recognizes the brands and agencies outstanding marketing initiatives that uses OTT streaming services to promote content, products, or services through innovative and engaging marketing strategies. Which includes promotions for original series, films, or brands using in-app advertising, influencer collaborations, interactive content, or unique content distribution methods on platforms tailored for streaming audiences.

Recognizes the brands and agencies outstanding marketing initiatives that uses OTT streaming services to promote content, products, or services through innovative and engaging marketing strategies. Which includes promotions for original series, films, or brands using in-app advertising, influencer collaborations, interactive content, or unique content distribution methods on platforms tailored for streaming audiences.

Recognizes marketing campaigns that have sustained their impact, running over a long period, maintaining audience engagement and brand relevance. These campaigns demonstrate adaptability, build brand loyalty, maintain consumer interest, and leverage various media channels to stay fresh and impactful over the years maintaining a strong connection with its audience. Podcast Marketing Campaign - Recognizes brands, agencies or content creators who leverage podcasts as a medium for branding, storytelling, or advertising. Which includes branded podcasts, sponsorship integrations, influencer collaborations, or innovative audio-driven campaigns that maximize the unique potential of the podcasting format.

Recognizes brands, agencies or content creators who leverage podcasts as a medium for branding, storytelling, or advertising. Which includes branded podcasts, sponsorship integrations, influencer collaborations, or innovative audio-driven campaigns that maximize the unique potential of the podcasting format.

Recognizes the brands and agencies marketing initiative that effectively introduces a new product to the market, generates buzz, and drives significant positive outcome for targeted marketing efforts. Which includes digital activations, influencer collaborations, experiential marketing, social media strategies, and multi-channel promotions that contribute to a successful and memorable product debut.

Recognizes the outstanding marketing campaigns that successfully revitalize and reintroduce an existing product to the market whether through rebranding, redesign, or repositioning Which includes digital and traditional advertising, influencer collaborations, experiential activations, and multi-platform strategies aimed at reinvigorating the product’s presence and appeal.

Recognizes the brands, agencies, or marketers who have successfully crafted campaigns that resonate with regional audiences by incorporating local languages, cultural insights, traditions, and consumer behaviours into their strategy. Which includes digital, print, TV, outdoor, or social media activations designed to make a brand more relevant to local communities.

Recognizes the outstanding marketing campaigns which uses Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies that enhance a brand’s online visibility, drive traffic, and improve search rankings through organic and paid search efforts. Which includes these campaigns may include Google Ads, Bing Ads, organic search strategies, and AI-driven search innovations that maximize impact.

This Category recognizes brands, agencies, or marketers who have successfully crafted campaigns that align with seasonal trends, consumer behaviours, and cultural moments to create high-impact promotions. Which includes festive promotions, limited-time offers, holiday-themed content, influencer collaborations, and multi-platform activations that effectively leverage the season’s sentiment to connect with audiences.

Recognizes the outstanding marketing initiatives which uses video content to engage audiences, promote brands, and drive impactful messaging. Which includes include short-form videos, long-form storytelling, social media video ads, interactive video content, brand films, across platforms like YouTube, Instagram, Facebook, OTT services and more.

Recognizes a marketing initiative that created video content that rapidly gains widespread attention, shares, and engagement across digital platforms. Which includes social media platforms like YouTube, Instagram, and Facebook, driving massive views, engagement, and brand visibility sparking organic reach through word-of-mouth, and online buzz.

Recognizes a marketing initiative that created video content that rapidly gains widespread attention, shares, and engagement across digital platforms. Which includes social media platforms like YouTube, Instagram, and Facebook, driving massive views, engagement, and brand visibility sparking organic reach through word-of-mouth, and online buzz.

Recognizes the best app that is unique, innovative, and futuristic designed to creatively and systematically serve the users in an unexplored space/sector, or address the problems/issues which no other app had resolved before.

Recognizes the best Use of AI in any space/sector, to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using AI or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices, like customer services to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Recognizes the best Use of AI in any space/sector, to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using AI or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices, like customer services to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Recognizes the best Use of Chatbot marketing to promote products and services in any space/sector

Recognising best Use of customer relationship management, May it be customer analysis, an innovative customer community, this award will recognise best practice in this area/space/sector.

Recognizes best Use of Data Analytics for digital marketing campaign that successfully leveraged data-driven insights and re-targeting strategies to implement and execute a strategic plan. This category highlights campaigns where data analytics played a crucial role in understanding customer behaviour, refine targeting strategies, optimizing marketing efforts, and achieving measurable outcomes.

Recognising the best use of Data Management Platform to collect, analyse, and activate audience data for smarter marketing decisions and improved targeting which includes unify customer data from multiple sources, segment audiences, enhance personalization, and optimize marketing strategies to improve campaign performance and business outcomes.

Recognising the best use of email in any space/sector.

Recognizes an innovative campaign that has achieved outstanding results in search engine marketing.

Recognises the most creative and effective use of VR in a campaign or branded platform.

Recognizes the best Use of Web 3.0 Marketing that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement.

Most innovative and creative website created to promote any product/service in any space/sector. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce.

This Category acknowledges campaigns that effectively affiliate partnerships to drive sales, brand awareness, and customer engagement. Were brands & agencies uses performance-based marketing strategies such as influencers, publishers, bloggers, or content creator to promote products or services in exchange for a commission.

This Category acknowledges campaigns that uses businesses, influencers, or organizations to co-create and amplify compelling campaigns. Were brands and agencies uses joint social media activations, co-branded content, influencer partnerships, or integrated digital and offline experiences that drive enhanced engagement, broaden reach, and deliver measurable impact.

The category acknowledges best use of high-quality, relevant, and strategic content such as blogs, videos, podcasts, social media posts, infographics, or interactive experience to engage audiences, build brand awareness, drive conversions, or enhance customer loyalty.to connect with their target audience.

This Category acknowledges campaigns showcases originality, inventive thinking, and the effective use of new ideas, technology, or storytelling techniques in marketing, advertising, content creation, or digital media to engage audiences and achieve impactful results.

This Category acknowledges campaigns that utilize data insights to enhance marketing efforts, optimize audience engagement, and drive business results. Which includes data analytics, consumer insights, AI, machine learning, or personalization techniques to create targeted, impactful, marketing effectiveness.

This category acknowledges campaigns best use of design and UX principles to improve usability, accessibility, and customer satisfaction across websites, apps, or digital platforms to create visually appealing, user-friendly, and engaging digital experiences that enhance brand interactions.

This category acknowledges campaigns best use that create immersive, interactive, and memorable brand experiences to engage audiences. Which includes live events, virtual experiences, augmented reality (AR), virtual reality (VR), installations, or other sensory-driven activations to deeper connections with their audience.

This category acknowledges best use of creative, emotionally resonant, and culturally relevant marketing initiatives during festivals or special occasions to connect with audiences and drive brand engagement.

This Category acknowledges campaigns best use of innovative, unconventional, and highly creative marketing campaigns that generate maximum impact such as attention-grabbing marketing tactics in public spaces, digital platforms, or social media to engage audiences in unexpected ways.

Recognizes outstanding campaigns that use Instagram’s platform, features, and audience to drive engagement, brand awareness. Which includes Stories, Reels, IGTV, carousels, influencer collaborations, or interactive features to create visually compelling, innovative, and results-driven marketing campaigns.

This category acknowledges best use of data-driven insights, automation, AI, programmatic advertising, or other MarTech tools to create highly personalized, efficient, and impactful ad campaigns to enhance advertising effectiveness, optimize targeting, and drive measurable results.

Recognize successful mobile marketing campaigns strategies such as in-app advertising, SMS marketing, mobile-optimized websites, push notifications, location-based targeting, or interactive mobile experiences which impact in achieving marketing objectives through mobile channels.

This Category acknowledges best use of real-time events, trending topics, or cultural moments to create highly relevant and engaging brand communications. Which includes spontaneity, social media trends, or current events to craft timely and impactful marketing messages.

This Category acknowledges campaigns best use of integrate branded content within digital platforms in a way that feels organic, engaging, and valuable to the audience which includes such as sponsored articles, in-feed social media ads, recommendation widgets, or branded video to deliver relevant, high-quality content that aligns with the platform's user experience.

Recognizes brands and agencies best use of outstanding outdoor advertising campaigns that creatively and effectively capture audience attention in public spaces which includes billboards, transit ads, digital screens, interactive installations, or other OOH formats to deliver impactful brand messages and achieving marketing objectives.

Recognizes best use of outstanding public relations campaigns that effectively build brand reputation, shape public perception, and engage target audiences through strategic communication which includes media relations, storytelling, crisis management, influencer collaborations, or integrated PR strategies to drive awareness and impact.

This category recognizes the best use of programmatic advertising, AI-driven bidding, real-time analytics, and performance marketing tactics such as PPC, retargeting, conversion optimization, and personalized ads which showcase innovation, strategic execution, audience engagement, and tangible results in improving campaign efficiency and effectiveness.

Recognizes best use of social media platforms to engage audiences, build brand awareness, and drive business objectives which includes social media channels such as Facebook, Instagram, Twitter, LinkedIn, or YouTube through content strategy, influencer partnerships, interactive engagement, or viral campaigns in achieving marketing goals.

This category acknowledges campaigns best use of sports, athletes, teams, or sporting events to engage audiences, enhance brand visibility which includes sports sponsorships, endorsements, digital activations, fan engagement strategies, or experiential marketing within the sports industry that is aligning the brand with the passion and reach of sports.

Recognizes campaigns best use compelling narratives to engage audiences, evoke emotions, and drive brand messaging effectively which includes videos, digital content, social media, or experiential campaigns that showcase creativity, authenticity, strategic execution, audience engagement, and measurable impact in delivering a meaningful brand experience through storytelling.

Recognizes the campaigns best use of cutting-edge technology to enhance marketing effectiveness, audience engagement & brand impact which includes AI, AR/VR, block chain, machine learning, or data analytics into their marketing strategies for unique, impactful, and results-driven marketing campaigns.

This category acknowledges campaigns best use of content created by consumers, fans, or the audience to enhance brand engagement, authenticity, and reach which includes reviews, social media posts, videos, testimonials, or community-driven content into their marketing strategy in brand loyalty, and community engagement.

The recognition is awarded to a top leader of a digital, creative, or media agency who has uphold exceptional leadership, innovation, and impact in driving success for their respective agency / organization and clients.

The recognition is awarded to an outstanding team within an agency that has delivered exceptional results through collaboration, creativity, and strategic execution in digital media or marketing.

Recognizes the Brand and Agency that has effectively leveraged

The recognition is awarded to an individual who has made a significant impact in the digital media space, influencing trends, driving innovation, or creating compelling content.

The recognition is awarded to a visionary leader who has introduced ground-breaking ideas, strategies, or technologies in digital media, marketing, or advertising.

Recognizes a marketing professional who has demonstrated exceptional expertise, leadership, and influence in shaping successful campaigns and strategies.

The recognition is awarded to a high-performing marketing team that has executed outstanding campaigns, achieved remarkable results, and demonstrated strong teamwork and innovation.

Recognizes a young professional who has shown exceptional talent, leadership, and achievements in the digital media, marketing, or advertising industry at an early stage in their career. The participating individual should NOT be above 40 years.

Is awarded to an agency that has demonstrated exceptional creativity, innovation, and impact in advertising, branding, and marketing campaigns across various platforms.

Is awarded to an agency that has excelled in creating immersive, interactive, and engaging brand experiences through events, activations, and experiential marketing strategies.

Is awarded to a media agency that has delivered outstanding results through strategic media planning, buying, and execution across digital, TV, print, and other media channels.

Is awarded to a brand that has shown remarkable growth, innovation, consumer

Recognizes a mid-sized digital agency that has delivered exceptional work, innovation, and impact in digital marketing, advertising, or technology-driven campaigns.

Recognizes a large-scale digital agency known for its excellence in digital strategies, campaign execution, and significant contributions to the industry.

Recognizes a small but highly impactful digital agency that has demonstrated creativity, agility, and excellence in digital marketing and advertising.

Recognizes to a top-tier, large- scale digital agency that has led the industry with innovation, extensive client success, and outstanding digital campaigns.

Is awarded to a rising digital agency (new or fast-growing) that has made a significant mark in the industry through innovative strategies, creativity, and strong performance.

Recognizes an agency with an international presence that has demonstrated excellence across multiple markets, delivering outstanding campaigns and global brand impact.

Is awarded to an agency that operates independently (not part of a larger holding company) and has achieved remarkable success through unique strategies, creativity, and client impact.