Venue
12 October 2022
ITC Maratha, Mumbai.
Key Themes
The MarTech stack roadmap for D2C brands
How can D2C brands/start-ups build their martech stack from the ground up?
Can MADtech solve advertisers' 50 per cent problem?
John Wanamaker quote '50 per cent of advertising is wasted but I don't know which 50.
Commerce media unlocking path to richer first party data for digital marketers
Commerce media is a combination of publishers, open internet (programmatic), and retail media (ecommerce advertising) to get a complete view of the customer journey.
Crossing the chasm: Direct to Programmatic
Indian advertisers prefer to buy media on a direct basis from publishers due to various factors – transparency, publisher accountability, feasibility of innovations, better campaign performance. But programmatic advertising is judged to be the future of digital media buying. What will nudge marketers to traverse this chasm?
The Metaverse Marketing Playbook
A discussion on how brands are taking their fledgling steps into the metaverse. What are the emerging marketing strategies? Sectors and brands that are doing pioneering work in metaverse marketing. Their experiences and learnings from the metaverse.
Identity in a Cookie-less world
Marketers are gearing up to rely on first party data to target audiences rather than identifiers like cookies. What will be the impact on targeting and personalisation? How will it avoid duplication across a fragmented digital ecosystem? What are marketers’ answers to these important questions?
The future is privacy-centric mobile marketing
Mobile is the most personal device. Mobile users are beset by spam calls and fraud emails creating a negative brand environment. While mobile is the go-to device to personalised communication, marketers have to be mindful of reaching out to consumers in a way that appears authentic and trustworthy.
