Reaching the right audience has always been a key challenge in marketing. Addressable advertising is changing that, offering a way to connect businesses with consumers more directly and effectively.
The panel at IBS 2024 engaged in a thought-provoking dialogue on the evolving role of data in advertising, specifically questioning whether the sheer volume of data available today is sufficient for driving effective Return on Investment (RoI) in marketing campaigns.
The Digital News Publishers Association (DNPA) is proud to announce its support for World News Day 2024, marked on September 28, 2024, a global initiative, that highlights the critical role of journalism in fostering informed societies. This year's theme is , "Choose Truth", to reaffirm journalism's critical role throughout the world.
The Penguin is in Mumbai! JioCinema Premium has released a gripping CGI video showcasing Gotham's infamous criminal and kingpin Oz Cobb driving through in his purple Maserati.
Loco has announced an investment by Redwood Tech FZCO ("Redwood"), a newly-formed, technology-focused investment company, based in the UAE. This transaction marks a significant milestone in Loco's journey, with the new investor investing significant capital to fuel Loco's global expansion efforts.
Eveready Industries India Ltd., a leading name in the Indian battery and flashlight market, marked the International Week of Deaf People through a first-of-a-kind initiative at the Ali Yavar Jung National Institute of Speech and Hearing Disabilities (Divyangjan) in Mumbai...........Read More...
BigCash, one of India's fastest-growing real money gaming platforms, proudly announces its collaboration with Nawazuddin Siddiqui as its new celebrity brand endorser. .....Read More...
As digital interactions dominate consumer behaviour, affiliate marketing is establishing a significant presence within the broader advertising sphere........Read More...
