Indian Telly Adz Awards

Overview

Television is the most powerful medium for communication reaching more than 200 million houses. Using it effectively & skillfully can change the game for any advertiser. Indian Telly Adz Awards aims to recognise these talents & strategies from brands & agencies that have used this massive medium effectively and efficiently to fullfil their objectives

The Indian Telly ADz Awards is an extension of the first ever Television Award show (The Indian Telly Awards) in India. Indian Telly Adz awards is one of its kind initiative that aims to honor the best strategies and campaigns curated by brands and agencies in the 21st Century over the past 30 years. The objective is to celebrate Television as a proud medium of communication.

Awards:7 January 2022

Entry Guidelines

Key Dates to Remember

Registration Opens: 1st October- 20th October
Entries Submission Date:- 22 November

Entry Details

All entries are judged on Creativity, Vision, Execution and overall effectiveness on TV Medium. You will have the opportunity to fill in the following information.
For Broadcaster Brand Collaboration Category :- Campaign work submitted must have been implemented for the first time between - April 2020 to September 2021 (or campaign launched earlier but aired during this period or continued running after this period, are also eligible to enter)
For Most Iconic Television Campaigns of All Time Category :- Campaign must have a progressive nature over the decade and also be innovative & effective on television in nature.
Objective: Summarize the objectives and goals that lead to the implementation of your television campaign or initiative.
Strategy: Describe your Campaign's strategy, implementation and key features.
Results: Lay out the results of your work and how it successfully met your organization's objectives and goals.
Campaign Video: Upload your campaign that went live on Television. Your campaign should not be more than 2 minutes.
Additional information/links: You may include any additional information (like Graphical representation of view and effectiveness of medium) which will help judges evaluate creativity and effectiveness, including reach and view.
Team recognition: Give credit to all the people(your Brand/Agency/Prodcution House) who contributed to your Campaign's success!

Judging and Judging Criteria

Television is the most powerful medium for communication reaching more than 200 million houses. Using it effectively & skilfully can change the game for any advertiser.
Indian Telly ADZ awards aims to recognise these talents & strategies from brands & agencies that have used this massive medium effectively and efficiently to fulfil their objectives.
All entries will be scored by the judges on these major criteria:
Creativity & Vision: Unique and innovative use of the medium, quality and originality of the campaign execution, impression, and overall impact of the approach, user engagement and Television media experience.
Effectiveness, Execution & Use of the Medium: Overall effectiveness of the campaign - did it achieve the desired business objectives and results (be specific). Did the campaign or does the television presence use the capabilities of the platform to the best of its ability? Why is the entry best in breed?

Selecting Winners, Honorees Aand Finalists

Winners and finalists will be determined by the average score submitted by the jury. Winners will only be chosen for categories with worthy entries. The jury's decision is final and neither the organizers nor the panel will enter into any correspondence about them.
Finalists will be announced in December on Web.