About the Summit

The industry stands at a crucial juncture today, with new forces driving the digital transformation for a tech-led future. As the internet empowered consumers with more choices, digital became the new battleground for brands to test their marketing skills and retain their connect with consumers whose preferences were changing faster than ever. So, whether it was the boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate in jumping onto the digital bandwagon to up their marketing game. As we enter into 2022, IndianTelevision.com is taking this opportunity to bring a host of industry experts together on one platform to discuss all these new trends shaping the future. The Indian Digital Brand Fest 2022 will have brands, advertisers, tech-platforms discuss all these trends, and more. The virtual event will also look at the latest trends driving the change in consumer behavior and how it has impacted the industry's growth.

Key Themes

Human X Machine

Automation of digital marketing but under human management. What would be the impact as most marketers are looking at automated products in their digital strategy. Banners & video advertising are anyway mostly automated, is that right approach, How has the response been? Would that be more efficient to get good roi on the various marketing activities? a keen human eye would be needed.

SMS, Push Notifications & Mobile Marketing

Sms & mobile marketing continues to be a top performer with the sale of a number of handheld devices only increasing and becoming cost efficient. effective marketing strategies through sms, mobile & push mechanisms can drive lead generation and increase growth. There are efficient technologies that allow for excellent execution of such strategies

Performance Marketing, Partnerships for Good ROI

Performance marketing using various adtech and martech tools have always been excellent to drive customer acquisition & sales. Marketeers have been using such tools for a few years now. how has been the ROI? What are their next expectations from such tools? How can martech & adtech companies work with brands more effectively?

Digital Marketing - The New Dynamic Shift Post Pandemic

How has digital marketing changed fundamentally over the last 24 months. This can be due to changing consumer behavior, habits, traits, Changing content consumption trends and Change in spent time etc. Will this change be permanent? How can brands adapt better to this change?

Engaging Communities & Driving Culture through Social Media

Social media has always been an excellent tool for brands to engage with their communities and share their objectives. How has social media marketing changed over the last 24 months? Where does social media come in your plan - customer acquisition, brand awareness etc

Content = Marketing

For years we've been saying that brands are becoming publishers and that publishers are becoming brands. Though this remains true, it has accelerated dramatically in the past year. Content marketing and Native advertising are still looking strong for advertisers. What are the best practices?

Gen Z X Short Video

GenZ is graduating soon. they are the new consumers soon. Short video platforms have the maximum time spent from genz or the 3rd generation. How can marketers utilize these new age platforms effectively for fulfilling their marketing objectives and how can short video platforms help brands through their various brand solution services.

CTV 101

On demand video content has only become more popular over the past 24 months with the increase in the growth of digital. Best practices for buying media on CTV. What are brands & agencies thoughts? What technologies can be used effectively here

Agenda

  • DAY-1 (Monday) - 21st Feburary, 2022


    INDUSTRY KEYNOTE : 2:30 PM - 2:45 PM - Decoding Current Digital Trends

    1. Siddharth Shekhar, Industry Head - Telecom, Media & Entertainment | Google

    PANEL 1: 2:45 PM - 3:35 PM - Human X Machine

    SPEAKERS:

    1. Bharat Arora, Country Manager, India | Taboola
    2. Nikhil Kumar, Vice president, India & SEA | mediasmart an Affle company
    3. Mehul Desai, India Country Head, VP Engineering & Operations | Integral Ad science
    4. Rohan Chincholi, Head - Digital Services | Havas Media Group India
    5. Salil Shanker, COO | Amnet India's
    6. MODERATOR: Anil Wanvari, Founder, CEO & Editor-In-Chief | Indian Television Dot Com

    PANEL 2: 3:35 PM - 4:25 PM | SMS, Notifications & Whatsapp Marketing

    SPEAKERS:

    1. Ahshad Jussawala, VP & Business Head, SMB Solutions | Jio-Haptik
    2. Jayant Kshirsagar, Senior Vice-President of Marketing | Clever Tap
    3. Madhur Acharya, VP of Marketing | WOW Skin Science
    4. Priya Patankar, Head - Corporate Communications, | PhonePe
    5. Ritesh Ghosal, Chief Business and Marketing Officer | Soptle
    6. Suchit Sikaria, Chief Business Officer | SUGAR Cosmetics
    7. MODERATOR: Niraj Ruparel, Head Of Mobile and Emerging Tech | Group M

    21st Feburary, 2022

  • DAY - 2 (Tuesday) - 22nd February, 2022


    PANEL 1: 2:30 PM - 3:20 PM | Performance Marketing, Partnerships for good ROI

    SPEAKERS:

    1. Amit Verma, Head of Marketing and Growth | Rapido
    2. Arun Jayaraman, Head of Marketing, Loyalty, Site Merchandising and Partnerships | Bigbasket
    3. Neel Pandya, Chief Executive Officer (Europe & APAC) | Pixis
    4. Sonali Malaviya, Managing Director | Essence
    5. Vimal Venkatram, Managing Director - India | Snowflake
    6. Vanda Ferrao, Head - Marketing | Fresh to home
    7. MODERATOR: Dimpy Yadav, General Manager | Xaxis India

    PANEL 2: 3:20 PM - 4:10 PM | Digital Marketing - The New Dynamic Shift Post Pandemic

    SPEAKERS:

    1. Ashish Agarwal, VP - Growth | BharatPe
    2. Bharat Khatri, Chief Digital Officer, Asia Specific | Omnicom Media Group
    3. Chirag Taneja, Co-Founder and CEO | GoKwik
    4. Michelle Francis, General Manager | Godrej Corporate Brand and Communications
    5. Neha Pandey, Business Head | Adlift
    6. Puneet Singhvi, CEO - Digital & President - Corporate Strategy | Network18 Media & Investments Limited
    7. MODERATOR: Chetan Asher- CEO | Tonic Worldwide Media

    22nd February, 2022

  • DAY - 3 (Wednesday) - 23th February, 2022


    PANEL : 2:30 PM - 3:20 PM | Engaging Communities & Driving Culture through Social Media

    SPEAKERS:

    1. Akshat Sahu, Director, Marketing | Sharechat
    2. Himanshi Tandon,Head of Brand Marketing | Cleartrip
    3. Khatija Lokhandwala, Head of Marketing | Zivame
    4. Manikanta Yadavalli, VP - Growth | Trell
    5. Rupesh Jain, CEO & Founder | Candere by Kalyan Jewellers
    6. Shreya Sachdev, Head- Marketing | Puma
    7. MODERATOR - Kosal Malladi,Vice President | Madison Digital

    23rd February, 2022

  • DAY - 4 | (Thursday) - 24th February, 2022


    2:30 PM - 3:20 PM : PANEL - 1 | Content Marketing

    SPEAKERS:

    1. Kunal Bhardwaj, Senior Director - Marketing | Upstox
    2. Maninder Bali, Head of Brand Marketing | Vedantu
    3. Pallavi Chelluri, Director, Marketing | Moglix
    4. Samir Sethi,Head-Brand & Marketing | Policybazaar.com
    5. Sharmin Ali, Founder & CEO | Instoried
    6. MODERATOR: Rohit Ohri, Chairman & CEO |FCB Group India

    24th February, 2022

  • DAY - 5 | (Friday) - 25th February, 2022


    PANEL 1: 2:30 PM - 3:20 PM | CTV 101

    1. Anita Nayyar, COO - Media & Communications | Patanjali Ayurved Ltd.
    2. Gijsbert Pols, Lead Product Strategist | Adjust
    3. Noelia Amoedo, Founder & CEO | mediasmart an Affle company
    4. Vijay Anand Kunduri, Regional Vice President OTT & CTV | PubMatic
    5. MODERATOR : Anil Wanvari, Founder, CEO & Editor-In-Chief | Indian Television Dot Com

    PANEL 2: 3:20 PM - 4:10 PM | Gen Z X Short Video

    1. Anupam Tripathi, Media Head | Lenskart
    2. Gunjan Arya, CEO and Board Member | OML
    3. Kirtiman Kohli, Digital Marketing and CRM Lead | Reckitt Benckiser
    4. Nakul Puri, Business Head | Verse Innovation
    5. Siddha Jain, Chief Business Officer | Bombay Shaving Company
    6. Sahil Shah, Managing Partner | WatConsult
    7. MODERATOR: Pratik Gupta, Co-Founder | Zoo Media & FoxyMoron

    25th February, 2022

Speakers

Ahshad JussawalaVP & Business Head, SMB Solutions
Jio-Haptik
Akshat SahuDirector, Marketing
Sharechat
Anupam TripathiMedia Head
Lenskart
Anita NayyarCOO - Media & Communications
Patanjali Ayurved Ltd.
Anil WanvariFounder, CEO & Editor-In-Chief
Indian Television Dot Com
Amit VermaHead of Marketing and Growth
Rapido
+
Arun Jayaraman Head Of Marketing - Loyalty, Site Merchandising and Partnerships
bigbasket.com
Ashish AggarwalVP - Growth
BharatPe
+
Bharat AroraCountry Manager, India
Taboola
+
Bharat Khatri Chief Digital Officer, Asia Specific
Omnicom Media Group
+
Chirag TanejaCo-Founder and CEO
GoKwik
+
Chetan AsherCEO
Tonic Worldwide Media
Dimpy YadavGeneral Manager
Xaxis India
+
Gijsbert PolsLead Product Strategist
Adjust
Gunjan AryaCEO and Board Member
OML
Jayant KshirsagarSenior Vice President, Marketing
CleverTap
+
Himanshi TandonHead of Brand Marketing
Cleartrip
+
Khatija LokhandwalaHead of Marketing
Zivame
+
Kosal MalladiVice President
Madison Digital
+
Kunal BhardwajSenior Director - Marketing
Upstox
+
Madhur Acharya Vice President, E-commerce Marketing
WOW Skin Science
Maninder BaliHead of Brand Marketing
Vedantu
+
Manikanta YadavalliVP - Growth
TRELL
+
Nakul PuriBusiness Head
Verse Innovation
+
Neha PandeyBusiness Head
AdLift
+
Noelia Amoedo Founder & CEO
mediasmart an Affle company
+
Neel PandyaChief Executive Officer (Europe & APAC)
Pixis
+
Mete BargmannSenior Director of Business Development
Magnite
Mehul DesaiIndia Country Head, VP Engineering & Operations
Integral Ad Science
+
Michelle Francis General Manager
Godrej Corporate Brand and Communications
+
Nikhil KumarVice president, India & SEA
mediasmart an Affle company
+
Niraj RuparelHead Of Mobile and Emerging Tech
Group M
+
Pallavi ChelluriDirector Marketing
Moglix
+
Pratik Gupta Co-Founder
Zoo Media & FoxyMoron
Rupesh Jain CEO & Founder
Candere by Kalyan Jewellers
+
Rohan ChincholiHead - Digital Services
Havas Media Group India
+
Salil Shanker COO
Amnet India's
+
Siddha JainChief Business Officer
Bombay Shaving Company Women
+
Sonali Malaviya Managing Director, India
Essence
+
Suchit SikariaChief Business Officer (D2C)
SUGAR Cosmetics
+
Samir SethiHead-Brand & Marketing
Policybazaar.com
+
Sharmin AliFounder & CEO
Instoried
+
Shreya SachdevHead- Marketing
PUMA India
+
Siddharth ShekharIndustry Head - Telco, Media & Entertainment
Google India
+
Puneet SinghviCEO - Digital & President - Corporate Strategy
Network18 Media & Investments Limited
+
Priya PatankarHead - Corporate Communications
PhonePe
+
Ritesh GhosalChief Business and Marketing Officer
Soptle
+
Rohit Ohri Group Chairman & CEO
FCB India
+
Sahil ShahManaging Partner
WatConsult
Vanda FerraoHead - Marketing
FreshToHome
+
Vimal VenkatramCountry Manager, India
Snowflake
+
Vijay Anand KunduriRegional Vice President OTT & CTV
PubMatic

Why You Should Join?

The Largest Gathering Of Brands, Marketing & Enthusiasts From Digital Industry

01

Experience Of Close To 50+ Speakers For 10+ Sessions By The Industry Experts From Brands, Marketing & Advertising Industries In A 5 Day Virtual Summit.

02

Great Platform To Interact And Learn From The Industry Experts About Their Journey & Experience.

03

Understand How Has Digital Marketing Evolved Over The Pandemic

04

Use Of Various Adtech And Martech Tools For The ROI To Drive Customer Acquisition & Sales

05

How Brands & Influencers Use The Digital Tools For An Increased Reach

06

Who Should Attend?

Brands
Marketers
Advertisers
Digital Marketers
Influencers
Social Media Enthusiasts
Digital Strategy Professionals
Data Professionals
Technology Professionals
Content Professionals
5

Days

200
+

Delegates

50
+

Speakers

10
+

Sessions

Partners

Presenting Partner

Industry Partner

Partnership Enquiry

GAURAV KUMAR
+91 - 7717431598
gauravk@indiantelevision.co.in

Speaker Enquiry

Neha Kapoor
+91 - 7873385623
nehak@indiantelevision.co.in

Delegate Enquiry

DINAL MEHTA
+91 - 7977646324
dinalm@indiantelevision.co.in