Kanika Mittal is the Country Manager of Taboola India. As a distinguished leader with over 20 years of exemplary experience across various sectors, including Digital, Technology, e-commerce, Retail, and Consumer Goods, Kanika brings a wealth of expertise aimed at driving growth and executing strategic initiatives with precision and excellence.

In her role as the Country Manager for Taboola India, Kanika Mittal plays an important role in enhancing the brand and reputation, driving business growth, and fostering a strong organizational culture. She is responsible for leading contextual marketing excellence through Generative AI and Creative Solutions, as well as spearheading publisher partnerships to ensure impactful reach. Operating across both demand and supply sides, Kanika aims to make significant contributions to digital innovation in India, positioning Taboola for continued success in the dynamic marketplace.

In her previous role as the Former Country Head at Twitter, Kanika showcased remarkable leadership capabilities, spearheading initiatives that resulted in revenue growth and fostered a culture of high trust and high performance within the organization. Notably, her leadership in the "India 5X by 2025" initiative accelerated revenue and audience growth, underscoring her strategic skills and ability to deliver impactful results. Kanika's crisis management skills came through during the pre and post-acquisition period by Elon Musk, where she adeptly guided her team through substantial changes amidst intense public scrutiny

Prior to her tenure at Twitter, Kanika demonstrated her marketing acumen as the Country Marketing Director at Reebok (adidas group), successfully repositioning the brand as a premier fitness label. She successfully championed an Omni-Channel, Digital First Approach, and pioneered a groundbreaking women's-first movement, recognized by the Government of India.

Outside of his professional achievements, Kanika is a passionate advocate for purpose-driven brands, demonstrated by her founding of D.E.A.R. Indiya and curatorship of The Enchanted Festival of Stories. Additionally, her authored work, "The Adventures of Sugi & the Banshee," - an amazon bestseller stands as a testament to her literary talent and creative vision.

Kanika has garnered several acknowledgments throughout her career, spanning both internal and external recognition. Internally, she received the #AboveandBeyondLeader Award at Twitter JAPAC and the MD's Award at adidas for her exceptional creativity. Externally, she's been named 'Top Digital Revenue Leader', 'Digital 40under40,' and one of Asia's Top 50 Brand Leaders. Her contributions have earned her titles like 'Social Samosa Superwoman 2021' and 'Top Women in Tech.' Her marketing campaigns have won prestigious awards like CLIO, ABBYS, EFFIES and others. She served as a Board Member for Marketing Society, India, and for MICA's Center for Research Excellence.

Kanika holds a PGDBM and MBA from Mudra Institute of Communications Ahmedabad (MICA) and a BCOM (Hons) from Shri Ram College of Commerce (SRCC) alongside specialized courses from INSEAD and Wharton.With her multifaceted responsibilities at Taboola India, Kanika Mittal is poised to elevate the brand, solidify partnerships, and nurture a culture of growth and excellence, ensuring Taboola’s continued success in the Indian market.

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Harshdeep Singh is a seasoned marketing leader with over 12 years of experience in driving online growth and brand awareness. He has a proven track record of crafting data-driven marketing strategies, executing multi-channel campaigns, and optimizing for measurable results. He has worked with organizations like TCS, JLL, Samsung, Emaar India and is currently heading the marketing at Droom.

Priyank Pant is the Sr. VP & Head of Brand Marketing at Paisabazaar, India's leading marketplace for consumer credit and free credit score platform. A passionate marketer, a strategic thinker and a storyteller at heart, Priyank is the brain behind some of Paisabazaar's award-winning brand campaigns that have bolstered the brand�s leadership in the category. His most recent notable work for Paisabazaar were the award-winning brand films include The Wedding Speech & Unspoken & Awaaz.
Priyank's creative play in brand management has transitioned Paisabazaar's brand language into one that tells beautiful and inspirational stories about today's India. Priyank has over 17 years of experience in brand building and has worked with some of India's top agencies like Ogilvy, TBWA, Lintas, JWT, and Havas. His agency stint saw him work across 31 global & domestic brands from across categories.
Over the years, his work has been recognised with prestigious awards like the New York Films, ABBYs, ET Brand Equity Shark, BW Marketing 40U40,E4M Branded Content 40 U 40. E4M Awards, Campaign India Digital Crest award, Social Samosa Sammie Awards and many more.

Harmeet Singh, Chief Brand Officer at The Body Shop (Asia South), leads with distinction in the global ethical beauty sector. With a keen focus on driving brand strategy and operational excellence, Harmeet oversees Marketing, Product, Digital, Creative, and CRM functions, aligning them seamlessly with both global directives and local market dynamics.

At the forefront of her role, Harmeet orchestrates impactful marketing campaigns, fosters creative alignment, cultivates omnichannel strategies, and forges strategic partnerships to enhance brand presence.

Renowned for her expertise in Product, Merchandising & Marketing, she has a proven track record of delivering robust business outcomes and steering successful turnarounds even in challenging landscapes.

As a leader, Harmeet champions the development of high-performing teams characterized by customer-centricity, alignment with brand values, and a resolute focus on business objectives.

Harmeet's academic journey is marked by merit. She holds a degree in Fashion Design from Nirmala Niketan Mumbai and completed her bachelor’s from SNDT University of Mumbai. Her pursuit of business excellence led her to earn an MBA in Marketing from the International Management Institute, New Delhi.

With a career spanning over two decades, Harmeet has held pivotal roles in esteemed global organizations. She was instrumental in launching The Body Shop in India in 2006 and has been a driving force since then.

Previously, she played a crucial role in Forecasting & Pricing at Oriflame Cosmetics, Asia, operating out of both New Delhi and Bangkok. Her earlier career highlights include significant contributions at Shoppers Stop, Westside Trent Ltd, and Piramyd Retail, all based out of Mumbai.

Harmeet is committed to accelerating The Body Shop’s growth with the overarching goal of elevating it into one of the most revered brands in the global beauty industry.

Harmeet is committed to accelerating The Body Shop’s growth with the overarching goal of elevating it into one of the most revered brands in the global beauty industry.

Mukesh is theChief Marketing Officer (CMO) for Modi Naturals Ltd, an Indian FMCG company in F&B space. Mukesh is an experienced sales&marketing professional with more than 15 years of expertise in Brand and marketing management. He brings with him diverse knowledge owning to exposure to different sectors and industries. He has experience across FMCG, Consumer Durables, Retail, Smartphone, Consumer internetand Media and has worked with some of the finest brands like Philips, Rado Watches, LAVA Smartphones,Bloomberg, and CNBC TV18.

He has been recognized as “IMPACT CMO 40under40” , ‘Marketer of the year 2023” by Adgully, ‘40Under40 Best Marketing Professional’ by Agency Reporter in 2022 andhas also been featured in the Asia’s 100 power leaders in Marketing & communication 2022 by White Page International.

Mukesh holds a bachelor’s degree in Electronics Engineering and MBA - Marketing from MICA, Ahmedabad.

Educated at NALSAR and London Business School, Shubhangi is a seasoned marketing and communication leader. Her 15+ years of experience encompass SaaS, Healthcare, FMCG, and beyond. This robust foundation has equipped her with a deep understanding of consumer behavior, market dynamics, and the power of strategic storytelling. Currently, she heads the global brand for HCLSoftware.

Dynamic marketer with a knack of leading and growing businesses. Passionate about creating brands that truly connect with people and deliver real results. A natural leader who thrives in fast-paced environments, always focused on achieving business goals and making a meaningful impact.

Pulkit Narayan, Founder and CEO of DangleAds Technologies, Global leader in driving 360? digital excellence, holds over 17 years of expertise in the digital industry. With deep expertise in D2C, Programmatic, and data-driven strategies, Pulkit has mastered the art of leveraging first-party data to create personalized and impactful marketing campaigns. He is also a strong advocate for content-driven commerce, recognizing its pivotal role in engaging consumers and driving conversions.
Pulkit Narayan's success is a result of his innovative approach to strategy and marketing.
He understands the importance of creating a personalized experience for each client with a result-oriented approach. His profound understanding of the evolving consumer landscape and his ability to harness the power of digital platforms have enabled him to consistently deliver groundbreaking campaigns that resonate deeply with target audiences.
Beyond his role at DangleAds, Pulkit is an active angel investor in global tech startups. His keen eye for innovation and his ability to identify high-potential ventures have made him a well-known mentor and partner for aspiring entrepreneurs.
His ability to anticipate industry trends and adapt to the ever-changing digital landscape has positioned DangleAds Technologies at the forefront of innovation. As a result, his company has consistently exceeded expectations and delivered exceptional value to its clients.
Pulkit Narayan's legacy is one of innovation, leadership, and unwavering dedication to excellence. His contributions to the digital marketing industry are immeasurable, and his influence continues to significantly shape the future of the sector.

Rajat is a visionary, builder and entrepreneur amalgamated into one & is currently redefining the Metaverse space by building PartyNite, India's own metaverse. Rajat is celebrating his 29th year in the game industry and is an avid investor in over 70 companies and advisor in over 50 companies including Samsung, Digital Motives etc. Rajat is also an advisor to the premier institutes like IIT Jodhpur and IIT Mumbai.

Rajat is behind some of the most successful IPs like Battlefield, Resident Evil, Final Fantasy etc.

His latest creation PartyNite is a busy platform with over 700 brands, celebrities and corporates having presence on it and a traffic of over 126M visitors keeping the place thriving. PartyNite is the shining example of how Metaverse is still alive and thriving.

Rumi is an ardent lover of all things about branding. She has over 14 years of experience in advertising & marketing.

Worked at The Man Company. Fastest growing premium men's grooming brand as a Brand Director and helped grow the brand 200x

Worked at large healthcare brands and advertising agencies. Has handled one of the largest healthcare chain in the country Manipal Hospitals and HCL Healthcare the fastest growing chain of multispecialty primary healthcare clinics.

She has handled FMCG giants like Hindustan Unilever & Paras Pharmaceuticals and Beverages giant like Tata Global Beverages Limited during her time at biggest advertising agencies in India like Lowe Lintas and Mudra Advertising.

She is currently Associate Vice President Marketing at Swiss Beauty, leading and most innovative color cosmetics brand in India

She is the winner of Trailblazer at Wonder Women, Indiantelevision.com, 2023, Agency Reporter 40 under 40 2023, Social Samosa 40 under 40 class of2022 and shortlisted for Social Samosa Superwoman Awards in 2020 and 2021

Priyanka Sethi, Director & Head of Marketing at Haier Appliances India, is a dynamic marketing strategist with over 15 years of experience in B2C and B2B sectors. Before joining Haier India, she headed Brand Marketing at NEC Corporation India and was instrumental in branding efforts at Discovery India and Panasonic India prior to that. At Haier India, Priyanka spearheads the overall brand positioning & strategy, including customer experience, digital and traditional marketing, employer branding, PR, and industry relations.

She focuses on conceptualizing growth strategies, enhancing product narratives, driving demand, and fostering collaborative engagement across the board. Priyanka excels in brand positioning, ATL and BTL promotions, product marketing, e-commerce, performance marketing, and loyalty marketing. Furthermore, her expertise extends to digital transformation and innovation, making her a key revenue driver. With a passion for demand generation and product innovation, Priyanka helps Haier India create compelling brand experiences. Her exceptional skills in empathic leadership and strategic thinking ensure Haier India's brand image remains strong and its market presence continues to grow. Priyanka's contributions are pivotal to Haier's success, making her an invaluable asset to the company.

A Digital evangelist and Omni Channel Marketing professional having more than 18 years of diverse experience at various organizations in making strategies, plans and driving execution for achieving business goals. She is currently Steering the Digital and Omni-Channel landscape across various markets of Dr Reddy’s Laboratories as Head of Digital and Omni Channel Marketing globally.

She is one of the pioneers in the industry and started her Digital career in early 2000s. She has worked with leading companies like PHILIPS, DuPont, GroupM, Hindustan Times, Indiamart etc. in the past and has successfully delivered on various digital and integrated marketing initiatives. Being the change agent, she has been involved in bringing Digital transformation to companies across a range of industries, sectors, markets and brands. She truly believes in amalgamating marketing and technology to build customer centricity in organizations for accelerated growth.

Her journey has been attested by multiple Industry awards and individual recognitions like-Global Woman Leader 2023, World women Leadership award 2020, BBC Knowledge Women Leadership in Industry Award 2017, ETNow digital award in 2018, Adobe Brand & Content custodians in 2017, ‘Woman Super Achiever in Digital and Social in Asia’ in 2014 and Mobbys award in 2013.

Besides being an avid reader and a classical singer she alsolikes to travel and cook to unwind herMarTech brain cells. She is blessed with two lovely daughters anda super supportive husband who are the pillars of her strength and growth.

The discussion will explore the dynamic and rapidly evolving landscape of India's digital economy. How brands are adapting to and capitalizing on the digital transformation, the strategies they employ to stay relevant, and the impact of digital technologies on consumer behavior and market trends.

The session will cover the importance of understanding customer needs, leveraging technology to personalize interactions, and maintaining a seamless experience across various platforms. It will also explore case studies of successful implementations and address common challenges and solutions in scaling digital customer experiences.

The discussion will delve into how technological advancements are transforming the marketing landscape & to explore various technologies that are driving innovation in marketing, such as Artificial Intelligence, Virtual Reality, Augmented Reality, Data analytics & Automation, etc. It will also address the challenges marketers face in integrating these technologies and how they can effectively harness their power to create more personalized, efficient, and impactful marketing strategies.

The session would cover the unique aspects of Connected TV (CTV) advertising, its advantages, challenges, and strategies for leveraging this medium effectively & to explore how CTV can engage viewers more effectively compared to traditional TV ads.

This session will explore the transformative role of e-commerce in reshaping how businesses reach and engage consumers, and how content serves as the vital fuel that powers. The discussion will highlight how businesses are leveraging content to build trust, drive conversions, and foster long-term customer relationships in an increasingly competitive digital marketplace. We will also examine the technological advancements that are enabling this synergy, such as AI-driven personalization, data analytics, and Omni channel strategies

This session covers a range of significant points, reflecting on how advertising has transformed over the years & how brands have revitalized their strategies with modern consumers and build lasting relationships by embracing technology, maintaining ethical practices, and focusing on personalized, immersive, and value-driven content for navigating this dynamic landscape.

Designing and delivering seamless multichannel experiences that enhance customer engagement, retention, and satisfaction across all touch points.