About IBS 2025

The 3rd Edition of India Brand Summit 2025 is set to explore bold conversations around building brands that are not only resilient but radically relevant. The "Frugal, Fearless, Future-Ready", edition will spotlight how India Inc. is rewriting the rules - crafting brand strategies that are lean yet visionary, grounded in core values yet driven by cutting - edge innovation.

This summit will decode what it takes to stay ahead in this dynamic landscape. From reimagining storytelling through AI, navigating a cookie-less marketing world, crafting seamless omnichannel journeys, to leveraging CX as a growth engine - the discussions this year are not just timely, but transformational.

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Agenda

  • 08:30 - 10:00 AM
    Registration Begins

  • 10:00 - 10:05 AM
    Opening Remarks

  • 10:05 - 10:15 AM
    Lamp Lighting

  • 10:15 - 11:05 AM
    Panel Discussion 1 - CXOs Unplugged : Building Brands in the Age of Attribution

    Speakers

    • Jovita Mascarenhas, Co-Founder, Bartisans
    • Partha Biswas, President - Ready-To-Drink (RTD) Business, Tata Consumer Products
    • Abhinav Pathak, CEO & Co-Founder, Escape Plan
    • Vibhu Anand, Advertising Account Director, Taboola
    • Swati Singh, Founder & CEO, Aseem Shakti

    Session Chair

    • Sanju Menon, COO, Wondrlab

  • 11:05 - 11:20 PM
    Spotlight Session:- Driving Cost-Efficient Festive Conversions Beyond Search and Social

    Speakers

    • Sarabjeet Ghadiok, Senior Advertising Sales Manager, Taboola
    • Apoorva Negi, Senior Advertising Account Manager, Taboola

  • 11:20 AM - 12:10 PM
    Panel Discussion 2 - CX-Led Growth: Why Experience is the Ultimate Differentiator

    Speakers

    • Namita Bohara, Head of Customer Centricity, Hindalco Industries ( A division of the Aditya Birla Group)
    • Uday Bhosale, Head - CX & Service, Hamilton Housewares Pvt. Ltd
    • Rakesh Gupta, Head - Customer Services, Panasonic Electric Works India
    • Shweta Srivastava, Vice President - Customer Operations , Mahindra Holidays & Resorts India Ltd.
    • Anvesha Poswalia, Head Digital Marketing, Shemaroo

    Session Chair

    • Vivette D'cruz, Partner, Deloitte India

  • 12:10 - 12:25 PM
    Spotlight: The Future of Media: Driving Brand Reputation & Performance

    Speaker

    • Saurabh Khattar, Country Manager, India, Integral Ad Science (IAS)

  • 12:25 - 01:10 PM
    Panel Discussion 3 - Driving Performance and Brand Reputation in a Dynamic Media Landscape

    Speakers

    • Harshita Hemnani, Deputy Vice President Marketing, Bharti AXA Life Insurance
    • Argho Bhattacharya, Head of Marketing, PayU
    • Sayantani Das, Marketing Head, JumboKing Burgers
    • Ritu Mittal, Head - Marketing and Digital, Consumer Health, South Asia, Bayer

    Session Chair

    • Abhishek Pujar, Commercial Lead, Intergal Ad Science (IAS)

  • 01:10 - 01:55 PM
    Networking Lunch

  • 01:55 - 02:45 PM
    Panel Discussion 4 - AI Powered Branding: Reimagining Storytelling and Personalization

    Speakers

    • Suman Guha, CTO at TATA Cliq & VP - Synergy Tech at TATA Digital
    • Manisha Kapoor, Chief Executive Officer (CEO) & Secretary General (SG), The Advertising Standards Council of India (ASCI)
    • Akhil Duggal, Head Digital Transformation, Crompton Greaves Consumer Electricals Limited
    • Prashant Choudhari, Head of Marketing, Fino Payments Bank
    • Nikhil Kumar, Chief Growth Officer, Mediasmart

    Session Chair

    • Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India

  • 02:45 - 03:15 PM
    Panel Discussion 5 - The Rise of Micro-Drama: How Brands Can Tap Into Short-Form Storytelling

    Speaker

    TBD

  • 03:15 - 03:35 PM
    Industry Presentation: Why Independent Measurement Matters for Reach Analysis

    Speaker

    • Mridul Verma, Senior Director, Nielsen India

  • 03:35 - 03:55 PM
    Fireside Chat - Festive Impact: Turning Screen Time into Transaction Time

    Speaker

    • Nikhil Kumar, Chief Growth Officer, Mediasmart
    • Anil NM Wanvari, Founder, Chairman & Editor In Chief, Indiantelevision.com Group

  • 03:55 - 04:10 PM
    Spotlight Session - Evolution of Branded Content in India: Playbook for different Brand Stages

    Speaker

    • Aditi Shrivastava, Co-Founder, MD & CEO, Pocket Aces

  • 04:10 - 04:55 PM
    Panel Discussion 6: Story First: How Creative Direction Shapes Modern Brands

    Speakers

    • Sushant Sadamate, COO & Co-Founder, Buzzlab
    • Hayden Scott, Creative Head - APAC, Virtue Worldwide
    • Vishal Prabhu , Creative Director - Strategy, White Rivers Media
    • Aashish Thanawala, Creative Head, FilterCopy

      • Session Chair

      • Poonam Prahlad, Co-Founder, Born Hi

  • 04:55 - 05:15 PM
    Closing Remark

Speakers

speaker
Partha Biswas

President - Ready-To-Drink (RTD) Business

speaker
Namita Bohara

Head of Customer Centricity, Hindalco Industries ( A division of the Aditya Birla Group)

speaker
Rakesh Gupta

Head - Customer Services

speaker
Uday Bhosale

Head - CX & Service

speaker
Jovita Mascarenhas

Co-Founder

speaker
Manisha Kapoor

Chief Executive Officer (CEO) & Secretary General (SG)

speaker
Anil NM Wanvari

Founder, Chairman & Editor in Chief

speaker
Saurabh Khattar

Country Manager, India

speaker
Abhishek Pujar

Commercial Lead

speaker
Akhil Duggal

Head Digital Transformation

speaker
Suman Guha

CTO at TATA Cliq & VP - Synergy Tech at TATA Digital

speaker
Shweta Srivastava

Vice President - Customer Operations

speaker
Prashant Choudhari

Head of Marketing

speaker
Harshita Hemnani

Deputy Vice President Marketing

speaker
Amaresh Godbole

CEO, Digital Technology Business

speaker
Mridul Verma

Senior Director

speaker
Aditi Shrivastava

Co-Founder, MD & CEO

speaker
Sayantani Das

Marketing Head

speaker
Abhinav Pathak

CEO & Co-Founder

speaker
Anvesha Poswalia

Head Digital Marketing

speaker
Nikhil Kumar

Chief Growth Officer

speaker
Sushant Sadamate

Co-Founder & COO

speaker
Vibhu Anand

Advertising Account Director

speaker
Sanju Menon

COO

speaker
Apoorva Negi

Senior Advertising Account Manager

speaker
Ritu Mittal

Head - Marketing and Digital, Consumer Health, South Asia

speaker
Hayden Scott

Creative Director - APAC

speaker
Sarabjeet Ghadiok

Senior Advertising Sales Manager

speaker
Sabiha Khan

Managing Partner - Strategy

speaker
Vishal Prabhu

Creative Director - Strategy

speaker
Poonam Prahlad

Co-Founder

speaker
Swati Singh

Founder & CEO

speaker
Vivette D'cruz

Partner, Deloitte India

speaker
Aashish Thanawala

Creative Head

speaker
Argho Bhattacharya

Head of Marketing

speaker
Jwala Kumar

Vice President

speaker
Anita Subramanian

Director - Content, Marketing & Communications

speaker
Andre Borges

Head - Rapid Content

speaker
Sankalp Raj Tripathi

Creative Director & Writer

speaker
Shailja Saraswati

Chief Content Officer

speaker
Arjun Pandey

Digital Creator

speaker
Shashank Golani

Senior GM Marketing

Thanking our Partners for making the 3rd Edition of the
India Brand Summit 2025 a Grand Success!

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Associate Partners

Knowledge Partner

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