Azmat Habibulla is the Chief Marketing Officer at South Indian Bank. She is a marketing leader and digital enthusiast who has led business transformation at some of the leading brands in the country in the FMCG & BFSI sectors. Azmat has a vast experience of more than 25 years, she has led impactful customer strategies, based on strong consumer insights. Her expertise spans across a wide spectrum of domains such as Digital marketing & business generation, Marketing Communication & Branding, Experiential and Knowledge events, Strategic Partnerships, Community Building and Thought Leadership initiatives.
Her career began in FMCG, working on popular consumer brands such as Promise Toothpaste, Bertolli Olive Oil & Barilla Pasta. She has led the launch of Meswak toothpaste right from product development, branding, market testing, pricing, packaging and till the final launch.
Her subsequent career transition to BFSI has provided her a fresh perspective and an in-depth understanding of marketing and product management in BFSI. She has worked in various B2C & B2B business segments like Retail, Corporate banking, Transaction Banking, SME, Rural Banking, NRI Banking, Wealth & Private Banking.
She is passionate about the use of digital technologies to grow businesses and have driven business acquisition and revenue generation by developing a robust digital marketing ecosystem across various channels. She has launched innovative digital engagements, including the development of digital communities like NRI Engage, SME Toolkit and a B2B marketplace, SME Empower.
She has also conceived immensely successful media properties like the Emerging India Awards, NRI Of the Year, India Business Summit and SME Elite 50 with media partners like CNBC TV-18, Times Now & ET Now. These properties have brought together Ministers of the government of India, Business leaders, Influencers and Industry Experts.