27 December 2004 Newsletter Subscription Email this Page Volume 12 - Issue No: 10

Media, Advertising & Marketing Watch

HBO goes big on Saturdays in 2005
HBO which earlier this year won the award for Best English Movie Channel at the Indian Telly Awards rings in the New Year with a new franchise The Big Saturday .

Star Movies offers viewers to 'Live Like Bond'
On New Years Eve 31 December 2004 Star Movies will back-to-back premier the Bond film - Die Another Day at 9 pm and 11 pm. The 'watch and win' contest will have one contest question appearing once during the airing of the first run and the second run.

Airtel signs deal with MSN India and Mobile 365
Mobile service provider Airtel which claims to have a strong footprint in 20 states in the country, has forged a strategic mobile alliance with online destination MSN India and Mobile 365 which deals with mobile messaging services.

Rado launches the hardest watch on earth

BBC to conduct a fitness roadshow in the UK

AAAI to conduct a seminar on TDS for the ad frat

Guest Speak
The Day The Old Telephony Died
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (28 November 2004 to 4 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28 November 2004 to 4 December 2004)
Star Plus
Sun TV
Sony Entertainment
Zee TV
DD Sports

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Today's Newsbreakers.......India
Remove hoardings in Bihar: EC to RJD
Source:Indian Express
AD NAUSEAM: Santa for mankind and marketing
Source:The Statesman
Drive to promote eco-tourism in Kerala
Source: The Hindu Business Line
Philips brings a wider smile for JWT
AAAI promises a gala trip to Pattaya
Circa 2004: A lukewarm response to new channels
Source: Agency Faqs
EC directs RJD, others to remove hoardings
Source:Economic Times
Billboards may go solar-powered soon
Source:Financial Express
International News
Malaysia: 2004 an exceptional year for local ad sector
  Source: The Malaysia Star
Adware seeks more respect
  Source:News Day
Smoking ads target parents
  Source: ITV.com, UK
MCG red-faced by sightscreen
  Source: fox Sports
Saatchi name rights row
  Source: AME Info
Legal challenge to WPP's deal
  Source;Evening Standard
M&C Saatchi wins Sepang F1 account
  Source: Business Times Malaysia
New tobacco advertising laws come into effect in Britain
  Source: Bangladesh Daily Star
Are Media Buyers Facing Extinction?
  Source: ClickZ News, NY
Can a beer from Brazil go global?
  Source: IHT

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