Click here to View in Browser 25 September 2024 Volume 18 Issue No:72 MAM | Media and Advertising Dentsu Creative launches 'Future Mandala' in India Dentsu Creative, a global network within the Dentsu Group that consolidates various creative, digital, and branding agencies, has introduced 'Future Mandala' in India. This tool is designed to provide brands with insights and foresight to innovate and develop new business ecosystems. Read More... MAM | Media and Advertising Wondrlab wins mandate for Blue Heaven's creative reinvention Wondrlab, a martech network, has announced its latest brand mandate win with Blue Heaven, a renowned name in Indian cosmetics. With a legacy of over 50 years, Blue Heaven has consistently reinvented itself, making makeup a part of everyday life. Read More... MAM | Media and Advertising Hyundai Motor India appoints Amitabh Lal Das as chief legal officer & business head Hyundai Motor India Ltd (HMIL) has announced the appointment of Amitabh Lal Das as the chief legal officer & business head. This appointment reflects the company's commitment to driving innovation, operational excellence and persistent growth, as it embarks on its next phase of expansion. Read More... MAM | Media and Advertising IOAA joins the global initiative essays for peace to mark International Peace Day The Indian Outdoor Advertising Association (IOAA) joined the global movement Essays for Peace in commemoration of UN International Peace Day. As a part of this initiative, a glowing candle symbolizing peace and unity was displayed on digital screens at midday across India for five minutes by digital out-of-home (OOH) partners, aligning with similar displays around the world. Read More... MAM | Media and Advertising Roundglass Foundation launches #Goals2Trees campaign Roundglass Foundation, focused on environment and sustainability, runs The Billion Tree Project, aiming to plant one billion trees in India by 2035. To raise awareness among sportspersons and fans, the foundation has launched the campaign #Goals2Trees. Read More...   Press Releases » Pee Safe's new campaign drives 1M sales of disposable period panties » Diipa Büller-Khosla's date with Paris Fashion Week & Sephora » Swiggy One introduces 'Privileges' More News From Indian Television Airtel dials strongly into Gujarat It's taking the battle into what is considered Reliance's home turf (and possibly Jio's too): Gujarat. Bharti Airtel has launched an ad campaign wherein it is touting its improved coverage in the western Indian state......Read More... Skechers is Mohun Bagan Super Giant's official kit partner Skechers announced its official kit partnership with Mohun Bagan Super Giant (MBSG), one of India's footoldestball clubs. Players will wear Skechers-branded match kits, training gear, and lifestyle apparel........Read More... MAIA estates appoints Sanaa Ruia as creative director MAIA Estates has announced the appointment of Sanaa Ruia as its new creative director. With a distinguished career spanning nearly two decades in luxury branding, design, and entrepreneurship, Sanaa brings a fresh, globally-inspired perspective to the company.......Read More... More News From India » 'Non-skippable' anti-tobacco ads should precede content on OTT platforms » Michael Kors announces Yang Zi as its newest APAC brand ambassador Source: ET Brand Equity » Everything to know about YouTube Pause ads » Pee Safe launches campaign for disposable period panty, achieves one million units sold Source: Financial Express » Google emails show unease over advertising dominance » The changing landscape of advertising: What small and medium advertisers and media owners are missing Source: Live Mint » PrivacyNama, Announcing Speakers: Applying Data Protection Principles to AI, October 3 #Ad Source: Medianama » Centre to issue guidelines curbing surrogate ads, misleading claims on environment Source: Indian Express » 'Non-skippable' anti-tobacco ads should precede content on OTT platforms, proposes govt Source: ET » Concerns raised over illegal advertisements on government properties Source: The Hindu More National News » MrBeast lawsuit may spark ad fallout and force Amazon to reconsider partnership practices » Podcast advertising strategies for the modern marketer Source: The Drum » Champions Of E-Commerce Advertising: Leveraging Retail Media Networks » How AI Is Poised To Drive Digital Transformation For Marketers Source: Forbes » Inside a Trump Ad Hammering Harris Over Americans' Economic Woes Source: NY Times » What are the likely Google defense tactics in its existential battle with the DOJ? Source: Digiday » Sinclair Bumps Up Political Ad Revenue Forecast Source: TV Technology » Too many 'candid' social media videos are obviously, agonisingly fake. So why are viewers laughing? Source: The Guardian » Kiwibot acquires an ad startup to turn its delivery robots into mobile billboards Source: Techcrunch To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.