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24 September 2024 Volume 18 Issue No:71
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MAM | Marketing

Airtel dials strongly into Gujarat
It's taking the battle into what is considered Reliance's home turf (and possibly Jio's too): Gujarat. Bharti Airtel has launched an ad campaign wherein it is touting its improved coverage in the western Indian state.
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MAM | Media and Advertising

Generative AI can significantly address the challenges faced by modern contact centers: Ganesh Gopalan
In today's digital world, contact centers face challenges from rapid technology evolution and changing customer preferences. High call volumes, driven by digital channels, lead to long wait times and lower satisfaction.
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MAM | Media and Advertising

A deep dive into RSWM's 'For All Reasons, For All Seasons' campaign with B.M. Sharma
LNJ Bhilwara Group's flagship company RSWM recently unveiled its new digital campaign, "For All Reasons, For All Seasons," celebrating over sixty years of enriching Indian lives through quality textiles.
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MAM | Media and Advertising

FCB Ulka appoints Ajay Ravindran as national planning director
FCB Ulka, part of FCB Group India, has announced the appointment of Ajay Ravindran as national planning director. Ajay comes to FCB Ulka with remarkable breadth and depth of experience.
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MAM | Marketing

The Sleep Company marks 100 stores with Rs 1.25 crore mattress giveaway
The Sleep Company (TSC) launched a landmark giveaway campaign to celebrate its 100th store, investing Rs 1.25 crores to distribute mattresses nationwide.
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Press Releases
» Adzpressway unveils successful digital campaigns across GCC
» Qua launches 'Modern Heroine' campaign featuring female cricketers
» BL Agro launches Nourish Pulses TVC & revamps brand image
More News From Indian Television
JK Lakshmi Cements retains Rohit Sharma as ambassador
India's winning Test cricket captain Rohit Sharma has been signed on as an ambassador by JK Lakshmi Cement (JKLC) for the fifth year in a row........Read More...
DS Group's Dairy brand Ksheer launches a campaign for its Ghee range
DS Group (Dharampal Satyapal Group), a multi-business corporation and an FMCG conglomerate, has unveiled a new campaign for its Ksheer Ghee range titled "Jab Khaana Bane Ksheer Ghee Se, Toh Gul Ho Jaye Boliyaan, Chatpataye Ungliyaan.".........Read More...
Celio launches digital film for Durga Pujo and Dussehra
French menswear brand Celio celebrates the festive spirit with the launch of its new digital film, highlighting love, joy, and shared moments during the Durga Pujo and Dussehra festivals.........Read More...
More News From India
» 'Non-skippable' anti-tobacco ads should precede content on OTT platforms
» Michael Kors announces Yang Zi as its newest APAC brand ambassador
Source: ET Brand Equity
» Everything to know about YouTube Pause ads
» Pee Safe launches campaign for disposable period panty, achieves one million units sold
Source: Financial Express
» Google emails show unease over advertising dominance
» The changing landscape of advertising: What small and medium advertisers and media owners are missing
Source: Live Mint
» PrivacyNama, Announcing Speakers: Applying Data Protection Principles to AI, October 3 #Ad
Source: Medianama
» Centre to issue guidelines curbing surrogate ads, misleading claims on environment
Source: Indian Express
» 'Non-skippable' anti-tobacco ads should precede content on OTT platforms, proposes govt
Source: ET
» Concerns raised over illegal advertisements on government properties
Source: The Hindu
More National News
» MrBeast lawsuit may spark ad fallout and force Amazon to reconsider partnership practices
» Podcast advertising strategies for the modern marketer
Source: The Drum
» Champions Of E-Commerce Advertising: Leveraging Retail Media Networks
» How AI Is Poised To Drive Digital Transformation For Marketers
Source: Forbes
» Inside a Trump Ad Hammering Harris Over Americans' Economic Woes
Source: NY Times
» What are the likely Google defense tactics in its existential battle with the DOJ?
Source: Digiday
» Sinclair Bumps Up Political Ad Revenue Forecast
Source: TV Technology
» Too many 'candid' social media videos are obviously, agonisingly fake. So why are viewers laughing?
Source: The Guardian
» Kiwibot acquires an ad startup to turn its delivery robots into mobile billboards
Source: Techcrunch
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