Click here to View in Browser 23 September 2024 Volume 18 Issue No:70 MAM | Media And Advertising Viacom18 unveils 'The Neighbour's Plea' campaign film for India vs Bangladesh test series Viacom18 unveiled its new campaign film for the ongoing two-Test match series against Bangladesh. Titled, 'The Neighbour's Plea', the film cheekily builds on the recent success that Bangladesh. Read More... MAM | Marketing TAM AdEx: Education leads print ad space with 19 per cent in Jan-Jun'24 According to the latest report from TAM AdEx India for the period Jan-Jun'24, print ad space saw a five per cent growth compared to the same period in 2023. Read More... MAM | Marketing Macroman launches their new athleisure collection with Yash Macroman has teamed up with the Indian film actor Yash for the launch of their new Macroman Athleisure collection. Read More... MAM | Marketing Consumer sentiment shows recovery and improves with a minor uptick: LSEG-Ipsos PCSI September 2024 Consumer sentiment among urban Indians has improved and has shown recovery in September 2024 with a minor uptick of plus 0.4 percentage points. Read More... MAM | Media and Advertising RBL Bank launches #FurtherAndBeyond campaign with IndianOil and Mastercard RBL Bank, in partnership with IndianOil and powered by Mastercard, launched the IndianOil RBL Bank XTRA credit card, accompanied by the ground-breaking #FurtherAndBeyond campaign. Read More...   Press Releases » Psychology behind effective visual merchandising: Tapping into consumer behaviours » Mumbai City FC names DafaNews principal partner for ISL 2024-25 » DECATHLON to lead pan-India cleanup drive across 19 states on 20 September More News From Indian Television Weekend Unwind with Promodome Group's Sandiip Kapur With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com's Weekend Unwind - a series of informal chats that peek into the minds of business.......Read More... Celebrate National Chai Day without the cleanup hassle It's been a while since those long weekends, and with the daily office routine, fatigue has started to settle in. This weekend, take a break and gather your friends for a chai party to reconnect.........Read More... Starbucks launches India-inspired classics coffee range celebrating heritage Starbucks introduces the all-new Classics coffee range, a tribute to India's rich cultural and sensory heritage as the brand celebrates 12 years in the country........Read More... More News From India » Yamaha encourages to 'hear the call now' in new ad » MS Dhoni taps away in a shopping frenzy » ASCI joins the ICAS Global Think Tank to advance responsible advertising Source: ET Brand Equity » 'Non-skippable' anti-tobacco ads should precede content on OTT platforms, proposes govt Source: ET » The changing landscape of advertising: What small and medium advertisers and media owners are missing Source: Live Mint » Google's confidential matching: balancing precision ad targeting with user privacy in a post-cookie world Source: Financial Express » Concerns raised over illegal advertisements on government properties Source: The Hindu » Cognizant CMO Chand leaves firm, churn in marketing team Source: TOI » Mark Zuckerberg Takes A Punch From John Cena In Epic Ray-Ban Ad - Fans Say, 'This Is Lit!' Source: News18 » Verantes Living Awarded as India's No.1 Stainless Steel Modular Kitchen Brand Source: DNA India More National News » Champions Of E-Commerce Advertising: Leveraging Retail Media Networks » How AI Is Poised To Drive Digital Transformation For Marketers Source: Forbes » Too many 'candid' social media videos are obviously, agonisingly fake. So why are viewers laughing? Source: The Guardian » YouTube ads can play even when your screen is paused now Source: CNN » Ikea Recruited 'Sleepfluencers' to Turn Windows into Ad Space Source: AdWeek » Michael Kors Taps Chinese Actress Yang Zi as APAC Brand Ambassador Source: WWD » Agency leaders debate how the Fed's interest rate cut will impact advertising budgets Source: The Drum » Kiwibot acquires an ad startup to turn its delivery robots into mobile billboards Source: Techcrunch To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.