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30 October 2024 Volume 18 Issue No:96
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MAM | Marketing

One click, big impact: Click-to-WhatsApp ads power India's small business boom
Click-to-WhatsApp Ads are reshaping India's digital marketing landscape, offering small businesses a direct line to engage customers at scale, which has proven particularly valuable in a digitally diversified market like India.
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MAM | Digital

Our AI growth engine gives brands the ability to scale their marketing with full confidence: Amitek Sinha
We live in a digital era where everything is driven by data and analytics. With increasing competition, becoming visible to the intended customers has become very crucial for brands vying for the audience's attention.
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MAM | Media and Advertising

Lowe Lintas breaks stereotypes with Dollar Athleisure campaign
Dollar Industries has launched its latest campaign to promote its range of Athleisure – a category that is gaining a lot of traction recently.
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MAM | Media and Advertising

Gulf Oil Lubricants India appoints Abhijit Kulkarni as chief commercial officer
Gulf Oil Lubricants India, a prominent player in the lubricants industry has appointed Abhijit Kulkarni as chief commercial officer (CCO). With over two decades of diverse experience across top-tier MNCs including Unilever.
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MAM | Media and Advertising

Zing launches #Apnichoicessechamko campaign
Zing is set to brighten the festive season with campaign, #Apnichoicessechamko. Aiming to make a meaningful impact, the campaign highlights the importance of personal victories achieved through everyday choices.
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Press Releases
» Sa Re Ga Ma Pa 2024 attracts 23 brand partners on Zee TV & Zee5
» Auto Brands tune in to Entertainment TV channels to tackle inventory surplus
» TVS Raider invites bikers to experience 'Call of the Wicked'
More News From Indian Television
Hashtag Orange unveils Monte Carlo's 2024 winter campaign
Hashtag Orange has partnered with Monte Carlo to lead the concept and execution of its 2024 winter campaign, blending innovation and technology to enhance creative storytelling..................Read More...
Bottomline Media crafts digital magic for Nature's Basket with Bollywood Wives
Bottomline Media Pvt Ltd executed a flavor-filled digital campaign for Nature's Basket, featuring the fabulous Maheep Kapoor and Bhavna Pandey.....................Read More...
Kalki Koechlin and Mrunal Thakur celebrate festivities with Morphy Richards
Morphy Richards is infusing happiness into homes this festive season with its #HomesAreHappier campaign, featuring Indian cinema stars Kalki Koechlin and Mrunal Thakur..................Read More...
More News From India
» Alphabet's AI investments boost cloud sales, lifts maturing ad business
» Google ad change could affect millions of small businesses
Source: ET
» Ayushmann Khurrana joins Birla Brainiacs as investor and brand ambassador
» TVS Raider invites bikers with its 'Call of the Wicked' campaign
Source: FE
» Janhvi Kapoor escapes into a serene world in Havells ad
» PayU ad showcases seamless digital payment solutions
Source: ET Brand Equity
» New change in Google Local Services ad can affect millions of small businesses, know how
Source: Live Mint
» Snap shares jump 10% after results suggest Ad revamp is working
Source: CNBC TV18
» Kamala Harris campaign releases ad targeting Trump ally's racist comments
Source: India Today
» Flipkart marketplace arm revenue grows 21%, losses reduce by 41% in FY24
Source: BS
» Results from Alphabet and Snap lift shares of online ad sellers
Source: Reuters
» Social media, online ads making sex trafficking easier, report that studied cases in Goa suggests
Source: Indian Express
 
More National News
» GroupM Bid to Push Ad Dollars to Women's Sports Exceeds Expectations
» YouTube Q3 Ad Revenue Beats Forecasts, Rising 12% to $8.92 Billion
Source: Variety
» Is SVOD content sticky enough to embrace the 'ad break'?
Source: The Drum
» Transforming down-ballot campaigns with contextual advertising and CTV
Source: Digiday
» Netflix Installs Nicolle Pangis As VP Of Advertising, Overseeing U.S. And Canada Sales Efforts
Source: Deadline
» An Elon Musk-funded super PAC is putting out fake pro-Harris ads
Source: The Verge
» Buy this advertising tech stock poised to rally more than 25%, Wells Fargo says
Source: CNBC
» Musk's PAC Hints at Vulgar Taunt Against Harris in Ad
Source: NY Times
» Fact check: Four deceptive quotes in Trump's wildly misleading new television ad
Source: CNN
» Subway sued for 'grossly misleading' ads for sandwiches bursting with meat
Source: NY Post
» In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report
Source: VB
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