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21 October 2024 Volume 18 Issue No:89
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MAM | Marketing

Tata Consumer Q2 FY25: Revenue rises, profit margins face cost pressures
Amidst an evolving landscape in the fast-moving consumer goods (FMCG) sector, Tata Consumer Products Limited (TCPL) Q2 FY25 results paint a picture of growth tempered by cost challenges.
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MAM | Marketing

TAM AdEx: TV ads for consumer durables surge, print drops by six per cent in H1 2024
TAM AdEx's latest report for Jan-Jun 2024 reveals significant growth in TV ad volumes for the consumer durables/home appliances category, showing a 2.9 times increase compared to the same period in 2022.
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MAM | Media and Advertising

We rely on multiple data sources to create personalised marketing strategies: Ravinder Varma
Leveraging AI for hyper-personalised marketing has become essential for brands aiming to enhance customer engagement and loyalty. By analysing consumer data, AI enables marketers to tailor messages and recommendations to individual preferences.
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MAM | Media and Advertising

Third Wave Coffee marks eight years of creative journeys
Third Wave Coffee marked eight years of fueling creative journeys with their specialty coffee, with a befitting celebratory campaign titled #InspiringIndianCrea8ors.
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MAM | Digital

Pride of Cows unveils brand film on single-origin milk
Parag Milk Foods' flagship brand Pride of Cows launched its brand film, emphasising its leadership in single origin milk. The film highlights Parag's Bhagyalakshmi Dairy Farm.
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Press Releases
» PNB Housing celebrates homeownership with 'Pakka' promise
» Rohit Tikmany joins Zeno Health as chief product & marketing officer
» Mothercare and Reliance Brands form joint venture to expand in South Asia
More News From Indian Television
Weekend Unwind with Denzour Nutrition's Sushant Nayyar
With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com's Weekend Unwind-a series of informal chats that peek into the minds of business............Read More...
TTK Presitge gets new MD in Venkatesh Vijayaraghavan
It's a prestigious upward movement for Venkatesh Vijayaraghavan. The CEO of kitchen appliance firm TTK Prestige has been elevated to managing director (MD), succeeding Chandru Kalro, the outgoing MD..................Read More...
Weekend Unwind with Ayuvya Ayurveda's Pawanjot Kaur
With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com's Weekend Unwind - a series of informal chats that peek into the minds of business executives...............Read More...
More News From India
» Ad review: Stealing the spotlight with sartorial elegance
» Ranveer Singh to endorse ITC's snack brand Bingo
Source: Live Mint
» New guidelines clamp down on greenwashing in advertising
» Why Amazon Prime Video plans to launch advertisement tier in India
Source: FE
» Lionsgate Play's new campaign is all about gatecrashing
» Virat Kohli acts as the evangelist for Varilux in new ad
Source: ET Brand Equity
» TikTok allowed disinformation in political ads despite ban: Global Witness
» YouTube tests ad-supported 'Premium Lite' plan in select countries: Report
Source: BS
» Ad group Publicis raises revenue forecast again as targeted ads fuel growth
Source: Reuters
» Are tobacco warning ads effective at reducing tobacco consumption? #NAMA
Source: Medianama
» Deepika Padukone-Ranveer Singh's New Ad Viral, Internet Asks 'Daughter's Name'
Source: News18
» Prime Video to launch ad-free subscription tier at higher price in India
Source: ET
More National News
» Fewer than 1 in 5 people trust ads – here's what brands can do about it
» Why ad verification needs a paradigm shift: from risk avoidance to value creation
Source: The Drum
» YouTube is testing its cheaper Premium Lite subscription again, but it now has limited ads
» Google is replacing the exec in charge of Search and ads
Source: The Verge
» New 'insulting' Harris ad targets Black men's love lives
Source: Fox News
» Tarsus taps actor Betsy Sodaro to embody a 'mitey problem' in 1st Xdemvy DTC TV ad
Source: Fierce Pharma
» Google replaces executive in charge of Search and advertising
Source: TC
» Inside the Secretive $700 Million Ad-Testing Factory for Kamala Harris
Source: NY Times
» Unpacking The Shift To Commerce Media In Digital Advertising
Source: Forbes
» Harris campaign ramps up 'unhinged, unstable' attack on Trump in new ad
Source: NBC News
» Research: Ad views on CTV have grown to 46% of all ad views in Europe
Source: Broadband TV News
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