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18 October 2024 Volume 18 Issue No:88
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MAM | Media and Advertising

Red Bull is PKL season 11's official energy drink partner
As the Pro Kabaddi League (PKL) gears up for an exciting season 11, Disney Star has teamed up with Red Bull as the official energy drink partner.
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MAM | Media and Advertising

Interactive Avenues wins Home Centre's social media mandate
IPG Mediabrands India's digital arm, Interactive Avenues, has been awarded the social media mandate for Home Centre, a destination for home-makers in India.
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MAM | Media and Advertising

Hyundai Motor India launches 'Space Bhi. Mileage Bhi' campaign
Hyundai Motor India has launched a new campaign for its dual-cylinder CNG technology, 'Space Bhi. Mileage Bhi'. This initiative reflects HMIL's commitment to innovation and sustainable mobility solutions.
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MAM | Marketing

Asics SportStyle revives Skyhand OG with Shraddha Kapoor
Asics SportStyle has brought back the Skyhand OG sneaker for the first time since 1994. The reimagined design updates the original Skyhand handball shoes with modern materials and cushioning for daily wear.
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MAM | Marketing

Pokémon Go onboards Riteish & Genelia Deshmukh as brand faces in India
Pokémon Go, an augmented reality mobile game by Niantic, has announced Indian cinema couple Riteish Deshmukh and Genelia Deshmukh as brand ambassadors for India. The couple will engage with the game's growing fan base in the country.
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Press Releases
» Home Centre launches 'Speaking Gifts' campaign
» Why is a Personal Loan for Diwali a Smart Choice?
» Way2News appoints Mansi Shah as region head – west
More News From Indian Television
Naagin appoints Mint and Milk PR as their new communications partner
Mint and Milk PR has announced the onboarding of Naagin as part of its expanding client roster. With a focus on elevating the brand's visibility and shaping its communication strategy............Read More...
Team Pumpkin wins SKG Investments & Advisory's marketing mandate
Team Pumpkin has secured the social media, performance marketing, and public relations mandate for SKG Group, an independent financial services firm based in New Delhi.................Read More...
Essilor launches new Varilux campaign featuring Virat Kohli
Essilor, a prescription lenses brand, has launched their new Varilux campaign featuring the India brand face Virat Kohli..............Read More...
More News From India
» New guidelines clamp down on greenwashing in advertising
» Why Amazon Prime Video plans to launch advertisement tier in India
Source: FE
» Lionsgate Play's new campaign is all about gatecrashing
» Virat Kohli acts as the evangelist for Varilux in new ad
Source: ET Brand Equity
» TikTok allowed disinformation in political ads despite ban: Global Witness
» YouTube tests ad-supported 'Premium Lite' plan in select countries: Report
Source: BS
» Ad group Publicis raises revenue forecast again as targeted ads fuel growth
Source: Reuters
» Amazon Prime Video to includes ads during shows, movies in India from next year
Source: Live Mint
» Are tobacco warning ads effective at reducing tobacco consumption? #NAMA
Source: Medianama
» Deepika Padukone-Ranveer Singh's New Ad Viral, Internet Asks 'Daughter's Name'
Source: News18
» Prime Video to launch ad-free subscription tier at higher price in India
Source: ET
More National News
» Fewer than 1 in 5 people trust ads – here's what brands can do about it
» Why ad verification needs a paradigm shift: from risk avoidance to value creation
Source: The Drum
» YouTube is testing its cheaper Premium Lite subscription again, but it now has limited ads
» Google is replacing the exec in charge of Search and ads
Source: The Verge
» Tarsus taps actor Betsy Sodaro to embody a 'mitey problem' in 1st Xdemvy DTC TV ad
Source: Fierce Pharma
» Google replaces executive in charge of Search and advertising
Source: TC
» Inside the Secretive $700 Million Ad-Testing Factory for Kamala Harris
Source: NY Times
» Unpacking The Shift To Commerce Media In Digital Advertising
Source: Forbes
» Harris campaign ramps up 'unhinged, unstable' attack on Trump in new ad
Source: NBC News
» Research: Ad views on CTV have grown to 46% of all ad views in Europe
Source: Broadband TV News
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