Click here to View in Browser 14 October 2024 Volume 18 Issue No:84 MAM | Media and Advertising Noel Tata succeeds Ratan Tata as chairman of Tata Trusts With heartfelt condolences, India bids farewell to Ratan Tata, a visionary leader who dedicated his life to building an organisation that has contributed nearly $103 billion to society. Read More... MAM | Media and Advertising Kapil Batra joins Lowe Lintas as president Lowe Lintas, an advertising agency announced the appointment of Kapil Batra as president at its Mumbai office, effective immediately. Kapil's hire completes the creative leadership team at Lowe Lintas Mumbai. Read More... MAM | Media and Advertising Axis Bank & Lowe Lintas unveil Heartwarming festive campaign Axis Bank, one of the largest private sector banks in India has unveiled its festive campaign 'Dil Se Open Celebrations', aiming to capture the true spirit of Indian festivals. Read More... MAM | Media and Advertising Birla Opus Paints ropes in Vicky Kaushal & Rashmika Mandanna for new campaign After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group's Grasim Industries, has now launched its latest campaign – 'Naye Zamane ka Naya Paint' i.e. 'New Paint for the New era'. Read More... MAM | Media and Advertising Surya Roshni launches festive video campaign for vibrant product range Surya Roshni, a prominent name in the lighting and consumer durables sector, unveils an enticing video campaign showcasing its vibrant festive product range, featuring the Surya Jagmag festive string lights. Read More...   Press Releases » Reliance's R|Elan fabric 2.0 gets a Huemn touch at Lakme Fashion Week » Ashirvad by Aliaxis appoints Partha Basu as managing director » True Elements unveils new campaign More News From Indian Television One Infinite presented Rashi Kapoor, Varsha & Rittu, and Rishi & Vibhuti at Lakme Fashion Week Bridal and festive can get very repetitive and boring right? But event firm One Infinite brought to Lakme Fashion Week in partnership with FDCI great fashion from three very talented festive and bridal wear designers - Rashi Kapoor.........Read More... Men's wear designers challenge themselves at Lakme Fashion week Three leading men's wear designers - namely Deepit Chugh, Rahul Singh and Vikram Bajaj - made their mark at Lakme Fashion Week in partnership with FDCI on 12 October on the Runway.............Read More... Kalki's Mushk collection wedding wear wows at Lakme Fashion Week Rooted in rich heritage, fashion house Kalki's Mushk collection brought forth a couture revolution characterised by exquisite handwoven embroidery that captured the essence of traditional artistry...........Read More... More News From India » Nilkamal partners with The Womb as its creative partner » DDB Mudra onboards Priya Shivakumar as creative head Source: ET Brand Equity » X changes revenue model to reward paying users, moving away from ads » The Hindu Group partners with Equityplus Advertising to launch India Education Fair in UAE Source: The Hindu » Ad fraud crisis: $71.37 billion in ad spend expected to be wasted in 2024 Source: Financial Express » Cadbury Perk ad highlights camaraderie between Ananya Panday and Anurag Kashyap Source: Live Mint » Punjab Police books 18 illegal travel agencies for advertising employment opportunities abroad Source: New Indian Express » Throwback To Ananya Panday's House of Lakmē's Grand Finale Showstopper Looks Source: News18 More National News » The top 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes » How to lean into DOOH advertising this holiday shopping season Source: The Drum » As digital advertising has evolved, marketers are re-evaluating their DSPs » How contextual, attention and creative data unlock ad relevance for brands Source: Digiday » Cringeworthy pro-Harris ad showcasing male support features professional actors Source: Fox News » Democrats to Fly Harris Ads Over N.F.L. Games in Swing States Source: NY Times » S&P Predicts Modest Declines in Retrans, Ad Revenue for Local TV Stations Source: TV Technology » DirecTV to Launch Free, Ad-Supported Streaming Service Next Month Source: Variety To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.