Click here to View in Browser 11 October 2024 Volume 18 Issue No:83 MAM | Media and Advertising Dentsu reveals 2025 media trends report dentsu releases its 2025 media trends report, titled The Year of Impact. This edition, crafted by specialists across Carat, dentsu X, and iProspect. Read More... MAM | Media and Advertising DDB Mudra onboards Priya Shivakumar as creative head DDB Mudra has appointed Priya Shivakumar as its new creative head for the South region. She will collaborate closely with DDB Mudra Group CCO Rahul Mathew. Read More... MAM | Marketing ITC unveils 'Feel Good with Fiama Mental Wellbeing Survey 2024' With mental health conversations gaining traction, ITC's 'Feel Good with Fiama Mental Wellbeing Survey 2024', commissioned with NielsenIQ, in its fourth year unveils the awareness, attitude, and behavioural landscape for mental wellbeing in India. Read More... MAM | Marketing EMotorad launches advanced tech-enabled e-cycle T-Rex Pro EMotorad has launched the T-Rex Pro, an e-cycle with a fully integrated handlebar featuring indicators, a flashlight, horn, and LCD display. Read More... MAM | Media and Advertising Godrej L'Affaire launches campaign on workplace mental health This World Mental Health Day, Godrej L'Affaire presents a poignant campaign film that uncovers professionals' often-overlooked mental health journeys. Read More...   Press Releases » Column Inches secures India Accelerator's PR mandate for the third year » Hashtag Orange unveils brand film for Loyka almond brittle gold » Bottega Veneta launches new campaign starring Jacob Elordi More News From Indian Television Ashirvad by Aliaxis appoints Partha Basu as managing director Ashirvad by Aliaxis, a leader in pipes and fittings, has appointed Partha Basu as managing director. The announcement was made by Aliaxis' headquarters in Brussels, Belgium.........Read More... The Baker's Dozen launches 'The Truth We Knead' campaign The Baker's Dozen (TBD), an artisan bakery brand in India, has launched a new consumer awareness campaign called 'The Truth We Knead' in partnership with actress Soha Ali Khan............Read More... Ayushakti partners with Treize Communications for their PR Ayushakti, an ayurvedic health centre around the world has partnered with Treize Communications, a 9-year-old communication consultancy and public relations firm, founded by Sonam Shah, for their PR and communications..........Read More... More News From India » Nilkamal partners with The Womb as its creative partner » DDB Mudra onboards Priya Shivakumar as creative head Source: ET Brand Equity » X changes revenue model to reward paying users, moving away from ads » The Hindu Group partners with Equityplus Advertising to launch India Education Fair in UAE Source: The Hindu » YouTube test hides skip button on ads, says its part of a UI update Source: Indian Express » PVR-INOX secures strategic partnership with Khushi Advertising to drive cinema advertising in South India Source: ET » Meta Brings AI-Powered Video Ads On Facebook And Instagram: Do We Really Need It? Source: News18 » Heavy Industries Ministry begins probe in Ola Electric service issues Source: BT » Just Eat partners with Rokt for AI-enhanced advertising on its platforms Source: News18 More National News » The top 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes » How to lean into DOOH advertising this holiday shopping season Source: The Drum » As digital advertising has evolved, marketers are re-evaluating their DSPs » How contextual, attention and creative data unlock ad relevance for brands Source: Digiday » S&P Predicts Modest Declines in Retrans, Ad Revenue for Local TV Stations » Political TV Ad Spending Spikes in Swing States Source: TV Technology » DirecTV to Launch Free, Ad-Supported Streaming Service Next Month Source: Variety » 'Racist' Heinz advert has diverse lessons for us all Source: The Guardian » Burger King's New Moms Ad Deserves Praise, Not Outrage Source: Bloomberg » Liftoff launches Cortex, a machine-learning model that improves mobile ads Source: Venturebeat To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.