Click here to View in Browser 01 October 2024 Volume 18 Issue No:76 Specials | Event Coverage The new paradigm of selling sport... The India Brand Summit 2024 hosted a riveting panel discussion featuring prominent voices in the sports industry. The discussion explored innovative strategies to market sports content effectively and adapt to the evolving demands of advertisers and focused on how sports marketing has evolved. Read More... Specials | Event Coverage Building brands for the gen z mindset - advertising in the digital era The India Brand Summit featured a riveting panel discussion on "Building Brands for the Gen Z Mindset - Advertising in the Digital Era," showcasing insights from industry stalwarts across diverse sectors. Read More... MAM | Media and Advertising Rana Barua re-elected president of The Advertising Club for second term The Advertising, marketing and media industry's apex body - The Advertising Club has announced the managing committee for the current fiscal, i.e., F.Y. 2024-2025, at its 70th annual general meeting. Read More... MAM | Marketing Publicis Media India launches Markriti Publicis Media India has introduced Markriti, a cutting-edge machine-learning based Marketing Mix Modeling (MMM) tool. Powered by Meta Open Source and supported by an interactive UI. Read More... MAM | Marketing Foot Locker to make its India debut Foot Locker, a prominent name in sneaker culture, will inaugurate its omnichannel launch in India on 19 October, with Metro Brands operating physical stores and Nykaa Fashion managing the e-commerce business. Read More...   Press Releases » MPCB's 'Shahanpan Dega Deva' campaign drives action for a cleaner environment » Skechers announces the fifth edition of Mumbai Walkathon » Aiwa India launches its QLED TVs range on Amazon More News From Indian Television How to start a franchise: Step-by-step guide Unlike starting an entirely new business, when one buys a franchise, it already has a business model and brand image that may be used to its advantage...........Read More... Dream11 launches 'Poora Fan Bano' campaign Fantasy sports platform - Dream11 has launched a new advertising campaign, 'Poora Fan Bano', ahead of the women's cricket world cup 2024............Read More... DigiChefs shines at AdTech Today Emerge 2024 Awards DigiChefs, a leading digital marketing agency in Mumbai, has strengthened its industry reputation by winning 2 prestigious awards at the AdTech Today Emerge 2024 Awards...........Read More... More News From India » Gulf Oil merges the passion of cricket and cinema in new ad » The Advertising Club re-elects Rana Barua as president for the second term Source: ET Brand Equity » Ad Fatigue: The marketing challenge that no one talks about but why? » Power of podcast advertising: Is it here to stay? Source: Financial Express » Google ad tech trial outcome no death blow, win or lose » MGID inks pact with ENIL's digital ad network Source: ET » Sachin Tendulkar backs health-tech startup Sugar.fit; comes on-board as brand ambassador Source: CNBC TV18 » Fake or real? Internet questions veracity of viral video showing a 3D billboard ad in Bengaluru. Source: Indian Express » Google ad tech trial outcome no death blow, win or lose Source: Reuters » Spotify sees spike in video consumption in India, targets multi-format ads Source: Live Mint More National News » Spoke menswear CEO on TV ad spend lessons and tailoring the perfect-fit media plan » Experts decry adtech failures as brands' ads appear alongside Haitian immigrant misinfo Source: The Drum » Breaking point or breakup? Why publishers fear a Google ad breakup could backfire » The rise, stall and fall of Oracle's advertising business Source: Digiday » Inside a Kamala Harris Ad That Draws an Implicit Contrast on Character Source: NY Times » WNBA Ratings, Attendance And Advertising Grew In 2024 Source: Forbes » Vintage TV adverts for classic British comics found in basement Source: BBC » Harris trolls Trump on second debate during Georgia-Alabama game Source: Washington Post » Fossil fuel ads on the TTC will now face pre-screening Source: CBC To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.