Click here to View in Browser 04 November 2024 Volume 18 Issue No:98 MAM | Media and Advertising Odonil launches 'A Diwali to Remember' campaign This Diwali, Odonil has unveiled 'A Diwali to Remember' - a short film that shines a light on the spirit of generosity and connection. Also featuring Zepto as a delivery partner, the film tells the story of Pushpa. Read More... MAM | Media and Advertising British Airways launches 'Family in the Skies' campaign British Airways has launched a new TV advert and brand campaign, 'Family in the Skies', made for the Indian market and featuring India-based colleagues. Celebrating 100 years of flights between India and the UK. Read More... MAM | Media and Advertising Ketto spreads Diwali joy at Smit Old Age Home and Care Foundation This Diwali, Ketto launched a campaign to spread joy and kindness to senior citizens at the Smit Old Age Home and Care Foundation. The initiative brought festive cheer to 126 elderly residents. Read More... MAM | Media and Advertising Motilal Oswal Wealth Management unveils 'Khaas Mahurat, Khaas Basket' campaign Motilal Oswal Wealth Management (MOWM) has launched the 'Khaas Mahurat, Khaas Basket' campaign, inspired by the insight that people seek quality experiences during Diwali. Read More... MAM | Media and Advertising Homesfy launches 'Sapno Ka Gullak' campaign Homesfy has launched its 'Sapno Ka Gullak' campaign, capturing the journey of a middle-class family's dream of home ownership. Set in Mumbai, the campaign shows parents breaking their savings each Diwali to support their son's aspirations. Read More...   Press Releases » Mobec launches #ChargeCleanThisDiwali campaign » bigbasket & Spotify partner to make Diwali more lit » Zee promotes Chandni Mathur to director of corp comm More News From Indian Television Weekend Unwind with LA Empire's Ankit Lodha With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com's Weekend Unwind - a series of informal chats that peek into the minds of business................Read More... Jindal Stainless launches Diwali campaign to promote plastic-free festivities Jindal Stainless has launched its latest Diwali campaign, 'Switch to Stainless', to inspire a plastic-free celebration. Conceptualised by Social Panga, the campaign urges consumers to opt for reusable..................Read More... Dtdc empowers staff with health & wellness programs and festive rewards Dtdc Express Ltd. celebrates this Diwali season by launching a series of impactful initiatives to support its operational staff and delivery associates................Read More... More News From India » Google India's FY24 gross ad revenue climbs 11% to Rs 31,221 crore » Meta India's FY24 gross ad revenue surges 24% to Rs 22,730 crore Source: ET » FMCG, auto firms hike ad spends in Q2 to revive demand, eye festive boost » Snap reports strong revenue growth, boosting shares amid ad revamp Source: BS » How streaming and audio ads redefine retention marketing Source: FE » Pakistan Company Apologises For Advertising Non-Existent Halloween Parade In Dublin Source: NDTV » Ad review | Oye Lucky: Abhay Deol grooves as WhatsApp schools scammers Source: Live Mint » Alphabet's AI investments boost cloud sales, lifts maturing ad business Source: Indian Express » Google ad change could affect millions of small businesses Source: The Hindu » Janhvi Kapoor escapes into a serene world in Havells ad Source: ET Brand Equity » Alphabet's AI investments boost cloud sales, lifts maturing ad business Source: Reuters   More National News » Greggs scoffs at reports of snub by its Christmas ad star Nigella Lawson » Sky faces bill for hundreds of millions after advertising blunder Source: The Guardian » We made AI watched countless Halloween ads to find the scariest of all time » Is digital killing creativity in advertising? This panel thought so Source: The Drum » Why you're seeing those gross political ads during the World Series Source: The Verge » Nearly $1 billion has been spent on political ads over the last week Source: CNBC » Trump Says He Thinks Julia Roberts Will Regret Ad Supporting Harris Source: NY Times » Meta Reports Record Revenue, Slower Digital Advertising Growth Source: WSJ » AI powers another quarter as Google, Snap and Reddit report Q3 results Source: Digiday » Abortion-related ads in Nebraska prompt tension between health department and doctors Source: NBC News » GroupM Bid to Push Ad Dollars to Women's Sports Exceeds Expectations Source: Variety To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.