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29 November 2024 Volume 18 Issue No:16
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MAM | Marketing
Godrej Enterprises unfurls a new group brand identity
It's brand refresh time. First there was the Tata group's Jaguar which went in for a totally new logo and brand identity. Now it's the turn of the diversified engineering and design-led conglomerate
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MAM | Marketing

Singer India stitches together a new sewing machine strategy
Sewing, stitching and tailoring enthusiasts can rejoice. Nashville (Tennessee)-hqed SVP Worldwide – the company behind the renowned Singer sewing machines - announced on 28 November.
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MAM | Marketing

ixigo Trains onboards Rohit Sharma as brand ambassador
ixigo onboarded Indian cricketer Rohit Sharma as the brand ambassador for its trains app. This partnership is set to elevate ixigo's reach across the nation, solidifying its position.
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MAM | Media And Advertising

Hockey India League launches campaign 'Hockey Ka Jashn'
With just a month remaining for the Hockey India League (HIL) 2024-25, the league has unveiled an exciting campaign titled "Hockey Ka Jashn." This special initiative will feature a nationwide Jashn Tour.
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Press Releases
» "Retailers need to align with their customers' values" - Grauer & Weil's Santush Pandde
» RuPay secures naming rights for Zomaland Season 5
» Nissan hires Abhishek Arora as director – DND-CQT & transformation
More News From Indian Television
Australia passes bill banning social media for kids; India's Vaishnaw calls for stricter regulation
No social media for kids. The Aussie house of representatives passed a bill yesterday imposing a ban against Instagram, Tiktok, Facebook, SnapChat, X, Reddit from allowing kids.........Read More...
Uber launches UberOne to make ridesharing easier
How many times have you been left stranded waiting for another Uber driver to accept your request after the first has said yes and then cancelled at the last minute?..........Read More...
The Body Shop launches campaign for The India Edit
The Body Shop, an ethical and sustainable beauty, has launched a striking new campaign to celebrate The India Edit, its first-ever India-inspired collection. Anchored by the tagline "Only in India...............Read More...
More News From India
» HP govt bans gutkha, liquor ads from state buses, promoting public welfare
» Artificial intelligence democratising discovery ecosystem: Meta's Srinivas
Source: BS
» Real estate and offshore betting sectors lead in advertising complaints
» DRA onboards Rashmika Mandanna as brand ambassador
Source: ET Brand Equity
» ixigo Trains appoints Rohit Sharma as brand ambassador
» Google's US antitrust trial over online ad empire draws to a close
Source: FE
» Canada sues Google over alleged anticompetitive practices in online ads
Source: Live Mint
» Digital Media Leads with 69% of Objectionable Advertisements: ASCI Report
Source: Medianama
» New Apple ad tugs on heartstrings, X users call it 'pro-family cultural revolution'
Source: India Today
» ASCI half-yearly report reveals major ad violations in digital media
Source: ET
» 'Collab we didn't expect': India's Got Latent stars shine in Swiggy's hilarious new ad
Source: Indian Express
» Himachal Pradesh Government To Remove Gutkha, Liquor Ads From State Buses
Source: NDTV
 
More National News
» Apple's Annual Holiday Ad Is Out And It's An Emotional Triumph
» Apple Releases 'Heartstrings' Holiday Ad Featuring AirPods Pro Hearing Aid
Source: Forbes
» Canada sues Google claiming 'near-total control' of online ads
Source: The Hill
» Competition Bureau sues Google over alleged anti-competitive conduct in online advertising
Source: CBC
» John Cooper Clarke writes and performs 'Proper Sound' poem for Co-Op
Source: The Drum
» Canada Accuses Google of Creating an Ad Tech Monopoly
Source: NY Times
» Communications minister's office admits gambling ad reform taking 'longer than hoped'
Source: The Guardian
» How playable ads are converting users and increasing ROI
Source: Digiday
» Reddit targets international users for ad growth, teases bolstered search feature
Source: CNBC
» Ziggo and Netflix launch joint advertising campaign
Source: Broadband TV News
» AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway.
Source: WSJ
» A possible ban on DTC pharma ads poses 'biggest threat' of RFK Jr.'s HHS appointment: analyst
Source: Fierce Pharma
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