Click here to View in Browser 28 November 2024 Volume 18 Issue No:15 MAM | Media And Advertising Warc revises ad revenue growth estimates upwards for 2024 Bullish is the mood at marketing effectiveness specialist Warc. The firm had forecast in August 2024 that global advertising spend is on course to grow 10.5 per cent this year to a total of $1.07 trillion. Read More... MAM | PR Communication Swiggy onboards Akanksha Jain in top public relations & communications role She announced her departure from BharatPe around three weeks ago. And, today, food delivery firm Swiggy announced Akanksha Jain's appointment as assistant vice-president - public relations & communications. Read More... Technology | Hardware Mitul Shah leapfrogs from Apple to Google Apple's loss is Google's gain. The former's head of consumer sales Mitul Shah has hopped onto Google as managing director – Google devices & services, India. He is leading Pixel's sales and expansion in the country. Read More... MAM | Media And Advertising Publicis India unveils Thank You TV campaign for Zee TV In India, television still rules. Especially for viewers and the major broadcast networks. Pioneer Zee Entertainment found a way to express its gratitude to the medium by releasing a new TVC. Read More... MAM | Media And Advertising Shriram Finance launches campaign #TogetherWeSoar with Rahul Dravid Shriram Finance Ltd. has launched a new brand campaign titled '#TogetherWeSoar'. Today, many Indians are embracing the 'So, what?' philosophy, reflecting the aspiration to overcome any challenges in their journey to success. Read More...   Press Releases » H&C Triple Blend launches its newest campaign: 'Repair Hair Damage the Smart Way!' » Ramya Venkat moves from HUL to Abbot » Zepto, Shaadi.com and DangalPlay make OOH advertising fun More News From Indian Television Lucas Ramos appointed senior director, travel & membership at RCI RCI, a global leader in vacation exchange, has appointed Lucas Ramos as senior director, Travel & membership - Asia, Pacific & India, effective immediately..............Read More... Aveeno Baby & Indian healthcare professionals unite to combat atopic dermatitis In an extraordinary initiative to tackle the rising prevalence of atopic dermatitis (AD) in India, Aveeno Baby has set a Guinness World Records.............Read More... Channelplay to enhance semi-permanent flanges for HMD in 6,000 stores Channelplay Ltd, a visual merchandising and retail execution, has been awarded the mandate by HMD Global to enhance the brand's in-store visibility through the installation of lit hanging flanges...............Read More... More News From India » Rishabh Pant redefines travel for millennials and Gen Z » Shriram Finance highlights the power of connection and unity Source: ET Brand Equity » 'The Journey Home': Celebrating Vedica's Pure Himalayan Origin » Realty most violative sector on problematic advertising in Apr-Sep: Report Source: BS » Real estate sector most exploitative of ad norms: Asci » Google's US antitrust trial over online ad empire draws to a close Source: FE » Advertising watchdog finds hundreds of Maharashtra realtors violating ad rules Source: Live Mint » ASCI half-yearly report reveals major ad violations in digital media Source: ET » 'Collab we didn't expect': India's Got Latent stars shine in Swiggy's hilarious new ad Source: Indian Express » Himachal Pradesh Government To Remove Gutkha, Liquor Ads From State Buses Source: NDTV » Start own business with 20 lakh: Entrepreneur's pitch using Zomato CEO's ad Source: India Today   More National News » Communications minister's office admits gambling ad reform taking 'longer than hoped' Source: The Guardian » How playable ads are converting users and increasing ROI Source: Digiday » Reddit targets international users for ad growth, teases bolstered search feature Source: CNBC » Airbnb's Christmas ad 'Santastrophe' roasts hotels Source: The Drum » Ziggo and Netflix launch joint advertising campaign Source: Broadband TV News » AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway. Source: WSJ » A possible ban on DTC pharma ads poses 'biggest threat' of RFK Jr.'s HHS appointment: analyst Source: Fierce Pharma » Google and the DOJ make their final arguments in the ad tech monopoly case Source: The Verge » Justice Dept., Google make closing arguments in ad-market antitrust case Source: Washington Post » Advertising Research Foundation Proposes Updating TV Categories Source: TV Technology » U.S. Says Google Is an Ad Tech Monopolist, in Closing Arguments Source: NY Times To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.