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09 May 2024 Volume 17 Issue No:74
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MAM | Digital
"Clients can expect a seamless and intuitive experience when using AGenC's platform": Rishabh & Shruti
AGenC made its much anticipated debut on 6 April, marking a dawn of transformative content creation and management. Operating on a monthly subscription basis, AGenC's pioneering platform grants subscribers access to a treasure trove of features and assets.
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MAM | Media And Advertising

Investing unwrapped: Tata Mutual Fund's witty approach to index funds
Tata Mutual Fund's latest campaign, 'Index Funds Simple Hai', is rewriting the playbook on investing for a new generation. Through a digital-first campaign under the 'Desh Kare Nivesh' umbrella, Tata Mutual Fund aims to demystify index funds for Gen-Z and Millennials.
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MAM | Digital

Xapads Launches in The UK With Appointment of James Eppinger as Country Head
Xapads, the leader in advanced programmatic and innovative AdTech solutions, expands its operations into the UK market with the appointment of James Eppinger as Country Head.
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MAM | Media And Advertising

Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan & Tista Sen named jury chairs for Abby Awards 2024 by One Show
DDB Mudra Group chief creative officer Rahul Mathew, ABP Network CEO Avinash Pandey, Malvika Mehra, Sudha Natarajan, director response in Times of India Group and Tista Sen join as jury chairs for brand activation and promotion category.
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MAM | Media And Advertising

L&K Saatchi & Saatchi unveils Cooling Tomorrow Together campaign for SRF Floron AC Gas
L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand. Titled 'Cooling Tomorrow Together', the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier League.
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Press Releases
» Cricket Betting Sites: Top Sites in India
» PVR responds to disgruntled customer's complaint with F&B schemes
» The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences
» Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles
More News From Indian Television
How AI and Automation are transforming our employment ecosystem
The recent strides that have been made in the field of Artificial Intelligence have been enabled by the groundbreaking innovations in computing and large language models have been responsible for a big wave of automation in the IT ecosystem..........Read More...
Contagious Pioneers 2024: The best and bravest agencies on the planet
Contagious is pleased to announce the 2024 Contagious Pioneers list, recognising the agencies that are setting the standard for innovation and creative excellence in marketing..........Read More...
Gupshup hires marketing leader Salim Ali as chief marketing officer
Gupshup, the leading Conversation Cloud, announced the appointment of Salim Ali as chief marketing officer (CMO). Based in Silicon Valley, Salim will lead full stack marketing across the entire value chain, and across all routes to market.........Read More...
More News From India
» QUE onboards Shikhar Dhawan as its brand ambassador
» Lux appoints Suhana Khan as its new brand ambassador
Source: ET Brandequity
» Myntra launches 'Trend IRL' campaign with Kiara Advani
» Ad volume increases 15% in IPL 17 as advertisers and categories witness 40% and 33% rise
Source: Financial Express
» Celebs and influencers will be held liable for misleading ads, warns Supreme Court
» Google cracks down on vulgar Ads; AI, deepfake technology back in focus
Source: ET
» After Patanjali rebuke, Supreme Court targets makers, endorsers of deceptive food and health ads
Source: Live Mint
» "Tracks Aren't For Jogging": Railways Officer Slams Ad Featuring Milind Soman
Source: NDTV
» Misleading ads case: SC says public figures must act with responsibility
Source: BS
» UPDATE: Central govt publishes, notifies social media ad policy
Source: Medianama
» Advertisers to submit self-declarations before promoting products in media, SC orders
Source: The Hindu
» Google Is Blocking Ads For Apps And Websites That Offer AI-Generated Explicit Images
Source: News18
More National News
» Amazon's New Prime Ads Aim to Take Streamers Shopping
» TV Faces Tumult in Upfronts, With Advertisers Making New Push for 'Rollbacks'
Source: Variety
» Meta launches new AI-generated image and text features for advertisers
» Leo Burnett's first spot for Confused.com is a joyous whistle-along
Source: The Drum
» A surprise leader for April's largest TV drug ad spender as Otsuka, Lundbeck knock AbbVie from its perch
Source: Fierce Pharma
» Meta's AI tools for advertisers can now create full new images, not just new backgrounds
Source: Tech Crunch
» Meta introduces image and text generation to Advantage+ for rapid ad creation
Source: VB
» Amazon Debuts New Streaming Video Ad Formats Ahead Of Upfront Event
Source: Deadline
» Reddit CEO talks advertising, says consumers and companies are attracted to the platform
Source: CNBC
» How CTV platforms are pushing non-traditional ad formats - but not too far
Source: Digiday
» Ad execs tout TikTok's benefits for businesses in cringeworthy video: 'So oblivious'
Source: NY Post
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