Click here to View in Browser 28 March 2024 Volume 17 Issue No:46 MAM | Media And Advertising "AI and data analysis techs promise to change how we reach and engage with consumers": Aarti Sharma Ever wondered what it takes to make waves in the world of marketing? Well, there's one such trailblazer who's rewriting the playbook - Aarti Sharma, the founder of Thunder Brand Solutions. Read More... MAM | Marketing Sponsorship vs Influence: Reshaping brand presence during IPL 2024 The Indian Premier League (IPL) has always been a goldmine for marketers, with its thrilling matches, star-studded teams, and a massive fan base. Read More... MAM | Marketing TAM AdEx: A pixelated view into digital advertising trends for 2023 TAM AdEx India has released a report on digital advertising trends for 2023. Ad impressions on digital medium increased by almost four times in 2023 over 2019. Read More... MAM | Marketing India emerges most optimistic market in March 2024 across 29 markets polled: Ipsos Global Advisor What Worries the World India has emerged the most optimistic market in March 2024, across all the 29 markets covered in the survey with over three in four urban Indians polled (77 per cent) believing India is moving in the right direction. Read More... MAM | Marketing Celio India forms a 'perfect match' with Mumbai Indians yet again Celio India has some exciting news for cricket devotees across the country. The premium French menswear brand has collaborated with one of the powerhouse teams - Mumbai Indians, for a unique collection. Read More...     Press Releases » Cricket Betting Sites: Top Sites in India » PVR responds to disgruntled customer's complaint with F&B schemes » The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences » Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles More News From Indian Television "VoloFin plays a pivotal role in empowering SMEs to flourish and expand within tier-2 cities": Roshan Shah VoloFin is a one-of-its-kind fintech platform, providing end-to-end solutions in the domains of factoring and supply chain financing............Read More... Kriti Sanon's HYPHEN launches #TheExFactor skincare resurfacing exfoliator HYPHEN, founded by PEP Technologies and celebrity entrepreneur Kriti Sanon, has introduced the resurfacing 10 per cent AHA BHA PHA Exfoliator............Read More... Behind the scenes: Crafting memorable characters in ad films for maximum impact "Welcome to Apple, welcome to Apple. Hi, I'm Tim." -- If these words don't ring a bell, you're probably living under a rock...........Read More... More News From India » CCPA and ASCI join hands to strengthen advertising regulation in India » Airtel Xstream Fiber transforms home entertainment with its brand new campaign Source: ET Brandequity » Has Kim Ji Won replaced Han So Hee as the ambassador for a Soju brand? » Post SP's poll code violation plaint, MSEDCL stops govt ads on bills Source: TOI » Aspire and Innovative Advertising IPO: Check issue size, price band, GMP and other details » Bid to widen reach during elections, cricket mania: Companies plan ad splurge for action-packed June quarter Source: ET » Event Announcement: Decoding the Digital Competition Bill, April 5 #Ad Source: Medianama » Aspire & Innovative Advertising IPO opens today: Latest GMP, subscription status, listing date and more Source: Live Mint » Dollar Industries launches campaign conceptualised by Lowe Lintas Kolkata Source: Financial Express » US Judge dismisses lawsuit by Musk's X against hate speech researchers Source: BS » Brands focusing on individual and societal needs deliver reputational growth: W Conran Design Source: CNBC TV18 » Patanjali tenders unconditional apology for ad after Supreme Court issues notice Source: Indian Express More National News » How Google's entry into in-game advertising puts a spotlight on an industry in flux » Inside marketing's elusive Quixote quest for digital ad transparency Source: Digiday » Home Office launches 'stop the boats' ad campaign in Vietnam » Tory's mayoral contest ad showed New York not London Source: BBC » Sadiq Khan accuses Tories of 'lies' over London mayoral ad Source: The Guardian » In-Video-Game Ad Spend to Reach $11.5 Billion by 2027 Source: Variety » The ad-free Kindle Kids is on sale for the first time since Black Friday Source: TheVerge » A Grim Tory Ad About London Crime Used New York Footage Source: NY Times » Ad spends on TV will not contract for the next 3-5 years: Navin Khemka, EssenceMediacom Source: Storyboard18 » Kenan and commercials: SNL star on why advertising needs laughter, not lectures Source: The Drum » Ontario ad campaign 'It's Happening Here' has cost taxpayers $8M Source: CBC » AstraZeneca steps up to show Fasenra helping patients step out in ad push for asthma drug Source: Fierce Pharma To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.