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25 June 2024 Volume 18 Issue No:07
MAM | Media and Advertising
Bata India appoints Meeru Gupta as head of legal Bata India has appointed Meeru Gupta as head of legal. With over two decades of experience in navigating complex legal landscapes across India and emerging markets, Meeru brings strategic legal expertise and a customer-centric approach to her new role. Read More...
MAM | Podcast
Nomad Pizza's CEO Amit Ajwani reveals brand secrets on Zomato's "Breaking Bread" podcast Nomad Pizza founder and CEO Amit Ajwani was recently featured in an engaging conversation with Zomato's CEO, Deepinder Goyal in the podcast 'Breaking Bread.' Titled "How to Build a Brand for the Premium Market?" Read More...
MAM | Marketing
Marico expands its breakfast portfolio with Saffola Muesli Marico, one of India's leading FMCG companies has announced the launch of Saffola Muesli with Flavour Pops, aiming to leverage the brand's equity in the adult breakfast segment. Read More...
MAM | Media and Advertising
Max Level bags PR mandates of NODWIN Gaming and SuperGaming Max Level, India's premier marketing and PR agency crafted by gamers for gamers, has secured the PR mandates of two of the nation's leading gaming and esports companies, NODWIN Gaming and SuperGaming. Read More...
MAM | Media and Advertising
Digidarts bags digital mandate for Perona Perona, an industry leader in luxury clothing, awarded its digital mandate to Digidarts, India's leading 360-degree performance marketing agency to drive its strategic growth in the digital domain. Read More...
More News From Indian Television
Nestlé India unveils "Utha MUNCH, Dikha Crunch" campaign In a world where criticism and doubt sometimes weigh down creativity and ambition, Nestlé MUNCH has unveiled its "Utha MUNCH, Dikha Crunch" campaign, encouraging individuals to embrace their unique qualities and confidently pursue their passions. .....Read More...
Senco Gold and Diamonds launches captivating song featuring Sushant Divgikar In a bid to support LGBTQ+ community for Pride Month, Senco Gold and Diamonds, one of the largest jewellery retail chains of India in collaboration with trailblazing Indian drag queen, singer, and actor Sushant Divgikar has launched a powerful anthem 'Pehchaan'. ......Read More...
Ravi Shastri returns with quirky avatars in the latest Britannia 50-50 campaign In India, cricket is more than a sport; it's a cultural phenomenon that unites generations across all demographics. ......Read More...
More News From India
» An ad that led to a 'panchayat' » ACKO releases new Tamil ad campaign 'ACKO Pola Varuma' » From Product Design to Store Placement: Zudio's 4 Ps Approach to Taking Over the Fast Fashion Source: ET Brand Equity » Best Earbuds Brands in India 2024 Source: New Indian Express » Honey Singh Reveals Burning All His Balenciaga Clothes; Revisiting The Luxury Brand's Biggest Ad Scandal Source: Times Now News » Digital ad spends estimated to grow by 15.9% to reach Rs 580 billion in 2024, reveals MAGNA report Source: Financial Express » Solid content pipeline, higher ad revenue: Nuvama's bullish bet on PVR Inox Source: BS » How YouTube became a TV powerhouse and how much ad revenue it makes Source: Business Insider » Edition 1.0 - Marketing Roundtable | Why New Age Marketing Is Dark Yet Glamorous With 15+ Marketing Leaders Source: BW » Aditya Birla's TMRW pours Rs 125 crore into Accel and Virat Kohli-backed WROGN Source: BN
More National News
» McSweeney and Gray: the powers behind Keir Starmer - podcast Source: The Guardian » As an advertising channel, OOH is one of the oldest and most effective. Take a closer look at why. » Ad of the Day: Primula puts the squeeze on consumers with new campaign Source: The Drum » More Advertisers & Programmers Are Targeting LGBTQ+ Consumers Source: Forbes » J.B. Pritzker-backed abortion-focused group launches first paid ad campaign on 2024 cycle Source: ABC News » How much better is the pay for in-house creative teams versus ad agencies? Source: Storyboard18 » Oracle is shutting down its advertising business despite millions in revenues Source: Yahoo » NYT's Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance Source: Ad Exchanger » Adidas CEO rides Samba craze to revive brand after Ye debacle Source: Japan Times
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