Click here to View in Browser 11 June 2024 Volume 17 Issue No:97 MAM | Marketing We were never marketing heavy in the traditional sense: Kunal Popat R for Rabbit was conceptualized in the year 2014 in Gujarat, India by the power couple duo Kunal and Kinjal Popat. Read More... MAM | Digital Fourth modern marketing Reckoner by Group M and MMA Global India: 60+ experts on winning with AI GroupM, WPP's media investment group and MMA Global India launched the 4th edition of the Modern Marketing Reckoner 2024: Winning with AI at the 13th edition of MMA IMPACT Delhi. Read More... MAM | Media And Advertising Castrol launches new EDGE range of products in India Castrol India Ltd has unveiled an exciting range of products within the Castrol EDGE line. This premium and advanced engine oil, designed for on-demand performance, now includes three new variants tailored for the passenger car segment. Read More... MAM | Digital mediasmart and TCL forge a global strategic partnership for enhancing CTV advertising mediasmart, an Affle company, today announced a strategic partnership with TCL, the world's largest Android TV manufacturer, to integrate their inventory with advertisers on Connected TV (CTV). Read More... MAM | Marketing McVitie's Tasties relaunches cookies & creams with a fresh look and delightful flavours McVitie's has unveiled a fresh new look for its Cookies and Creams range under the McVitie's Tasties. Known primarily for its Digestive and Hobnobs products in India. Read More...     Press Releases » Cricket Betting Sites: Top Sites in India » PVR responds to disgruntled customer's complaint with F&B schemes » The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences » Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles More News From Indian Television Parle's 20-20 cookies new campaign gives us a 'genuine' reason to smile Parle Products has launched its latest campaign for Parle 20-20 cookies. The brand's past campaign thrilled us with a quirky set of situations that one has to smile through...........Read More... "Fear Factors" - Episode seven of 'The Big Small Talk' After garnering widespread acclaim for their insightful discussions and crossing over 150K plus subscribers on YouTube, The Big Small Talk family proudly presents its latest episode...........Read More... Founding Two99 was driven by a vision to revolutionize the way businesses approach marketing and technology: Agam Chaudhary Two99 dedicates to help businesses enhance their top-line and bottom-line performance. Their commitment to holistic solutions enables us to deliver results that exceed our clients' expectations.............Read More... More News From India » In latest setback, Tesla must face autopilot false ad claims by DMV » Info overload, over-advertising causing frequent basket abandonment: Study Source: BS » Virat Kohli stars in HSBC India's latest ad campaign » Jahnvi Kapoor embodies confidence in Renee's new ad Source: ET Brand Equity » Salman Khan gives namaste a twist in Pepsi campaign, promotes social distancing » X Hopes to Lure Creators, Take On YouTube With New Ad Targeting Source: Live Mint » Swiggy Instamart rolls out digital ad film for 'Yeh Se Leke Woh Tak' campaign » BrandWagon Adtalk with Godrej Appliances' Swati Rathi Source: Financial Express » Rohit Sharma's new ad with wife Ritika Sajdeh is winning hearts on social media Source: Indian Express » Deepika Padukone Playing Mother in Brahmastra, Jawan, Kalki 2898 AD Prompts EPIC Fan Reaction Source: News18 » Nokia Wins Case: Delhi HC Dismisses Copyright Claim on 'Coming Soon' Ad Source: Medianama » IPL makes a comeback with 20% advertising volume growth Source: TOI » Inside Ananya Panday's Shoot Life: "Taking Over The First AD Job On Set" Source: NDTV More National News » Rishi's running but this poster isn't – the real story behind that D-Day attack ad » Google, Meta, TikTok & others agree to improve age assurance for alcohol advertising Source: The Drum » Prabhas, Amitabh Bachchan, Kamal Haasan, Deepika Padukone Sci-Fi Epic 'Kalki 2898 AD' Unveils Trailer – Global Bulletin Source: Variety » Adverts for UK bookmakers and online casinos 'need smoking-style warnings' Source: The Guardian » What it will take for advertisers to finally get ready to let go of the third-party cookie Source: Digiday » Global Ad Revenue Will Hit $1 Trillion Faster Than Expected, GroupM Forecast Says Source: WSJ » Scripps Taps The Trade Desk to Provide Advertisers with New Data-Driven Tools Source: TV Technology » Google is ready to fill free streaming TV channels with ads Source: The Verge » Endo takes a hands-on approach to new Dupuytren's contracture commercial Source: Fierce Pharma » Scripps Partners With The Trade Desk To Deliver New Data-Driven Tools To Advertisers Source: TV News Check » We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It? 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