Click here to View in Browser 05 July 2024 Volume 18 Issue No:15 MAM | Marketing "We're not bound by traditional methods.": Tanmay In digital marketing, where creativity meets strategy, Numb3r Impact Agency emerges as a trailblazer. Founded by Rishi Kishnani and Tanmay Bahulekar in January 2024. Read More... MAM | Marketing Kantar launches edition four of its Creative Effectiveness Awards India Kantar, the world's leading marketing data and analytics company tested more than 12,000 creatives for its clients around the world in 2023. Read More... MAM | Media And Advertising Madison Media promotes Vinay Hegde to CEO – Investments Madison Media, a unit of Madison World, just announced that the agency has promoted Vinay Hegde as the chief executive officer – Investments. Read More... MAM | Marketing KFC introduces the all-new K-pop Korean chicken popcorn Annyeonghaseyo, K-Fans. From food, to shows to music and fashion – the K-wave or hallyu has an ever-increasing fan base in India. And KFC India is all set to excite K-fans even more. Read More... MAM | Digital Bobble AI Report: Digital news and social media impact on 2024 Lok Sabha elections Bobble AI's Market Intelligence report has unveiled compelling insights into the growing influence of digital news and social media on India's political landscape. Read More...     Press Releases » Cricket Betting Sites: Top Sites in India » PVR responds to disgruntled customer's complaint with F&B schemes » The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences » Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles More News From Indian Television Nilon's & Django Digital rejoin forces for 360-degree digital strategy Nilon's, an FMCG brand in the country, announces its reassociation with Django. This also extends the agency's responsibilities to a 360-degree digital mandate, encompassing e-commerce and q-commerce marketing..........Read More... The impact of biases on workplace dynamics and employee morale Let's address the elephant in the room: is bias real and negative? Bias is indeed real, but it's not always negative. In fact, "If you are human, you are biased," says Howard J. Ross in his book Everyday Bias..........Read More... "I believe in the power of self-branding and good PR:" Suresh Mansharamani In today's fast-paced business environment, having a strong entrepreneurial spirit and leveraging modern marketing techniques is essential for success.........Read More... More News From India » Ads that perform well on TV have only 50% chance of performing well in digital, reveals Kantar report » MIB issues new advisory, limiting Self-Declaration Certificate to food and health Source: Financial Express » Ananya Panday balances work with play in Timex's new ad » PNB Housing Finance unlocks viewer's dreams in new ad Source: ET Brand Equity » MIB Issues Advisory Requiring Advertisers in Health and Food Sectors To Submit Annual Self-Declarations Source: Medianama » Zerodha's Nithin Kamath flags famous actors promoting unregulated trading platforms through ads Source: ET » Nike ad featuring Deepika Padukone brings girl power to the fore Source: Live Mint » Social media platforms worry new data law could affect child safety, ads Source: BS » European Union accuses Facebook owner Meta of breaking digital rules with paid ad-free option Source: New Indian Express » Google to require disclosures for digitally altered content in election ads Source: The Hindu More National News » UK political parties on track to spend £1m on election day online ads » Meta accused of breaking EU digital law by charging for ad-free social networks Source: The Guardian » ​There's a fine line between an ad being instantly forgotten and remembered forever » How brands can use sporting events to score new audiences Source: The Drum » Biden's New Post-Debate Ad: 'When You Get Knocked Down, You Get Back Up' » Meta's Ad-Free Subscription Violates Competition Law, E.U. Says Source: NY Times » Wegovy Outspends TV Advertisers in June Ahead of More Weight-Loss Competition Source: WSJ » Rexulti reclaims TV drug ad spending top spot as Otsuka, Lundbeck eat away at AbbVie's dominance Source: Fierce Pharma » Netflix is starting to phase out its cheapest ad-free plan Source: The Verge » E.U. says Meta's 'pay or consent' ads violate competition law Source: Washington Post » How programmatic is opening up the Olympics to advertisers Source: Digiday To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.