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24 July 2024 Volume 18 Issue No:28
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MAM | Marketing

Technology plays a crucial role in enhancing the lives of seniors in India: SeniorWorld founders
The pace at which technological advancements are reshaping our world often overlooks the needs of seniors, a sentiment echoed among the elderly in India. As digital innovations progress rapidly, many seniors feel excluded from the benefits of modern technology.
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MAM | Digital

The power of relatable content in brand advertising
In today's digital age, where every scroll and click presents an opportunity for brands to connect with consumers, the concept of relatable content has emerged as a game-changer in advertising strategies.
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MAM | Media And Advertising

Pallavi Patil rejoins Madison Media as VP – insights & strategy
Madison Media, a unit of Madison World, is delighted to announce the return of Pallavi Patil as vice president – Insights & Strategy. In her new role, Pallavi will report to Madison Media & OOH group CEO Vikram Sakhuja.
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MAM | Media And Advertising

Paytm promotes Swati Kawatra to VP- advertising sales
Paytm has elevated Swati Kawatra as assistant vice president of advertising sales. Previously she was serving as the general manager. She announced the news via a LinkedIn post.
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MAM | Media And Advertising

Performics India ranks No. 1 in MMA SMARTIES Business Impact Index for 2023
Performics India, an end-to-end digital marketing agency under Publicis Groupe India, has been ranked number one in the MMA SMARTIES Business Impact Index (BII) for 2023 in the Digital / Specialist Agency Category.
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Press Releases
» Cricket Betting Sites: Top Sites in India
» PVR responds to disgruntled customer's complaint with F&B schemes
» The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences
» Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles
More News From Indian Television
Mistair announces Aditya Roy Kapur as Its brand ambassador
Mistair, the epitome of timeless elegance and fashion innovation, proudly announces Aditya Roy Kapur as its new brand ambassador, signaling a new era of sophistication in men's fashion..........Read More...
CEAT announces long-term partnership with Bayer 04 Leverkusen
CEAT, a tyre manufacturer, has announced a partnership with Bayer 04 Leverkusen, the Bundesliga champions and DFB Cup winners............Read More...
Bonkers Corner collaborates with Sanriofor an exciting apparel collection
Bonkers Corner is thrilled to announce its collaboration with Hello Kitty, one of the world's most iconic Japanese brands from the house of Sanrio...........Read More...
More News From India
» Google parent Alphabet beats Q2 revenue, profit estimates on strong ads, cloud
» Netflix to discontinue basic ad-free plan, is this the end of your OTT journey? Here are the details
Source: ET
» Ranveer Singh tells viewers to 'activate' their salaries in Kotak ad
» Reddit strikes deals with sports leagues to attract more ad dollars
Source: ET Brand Equity
» Two Years After Being Incommunicado, Pune Man Features In Shiv Sena's Ad Online, Family Hopes For Reunion
Source: News18
» Alphabet results to set tone for big tech on advertising, cloud: Report
Source: BS
» Over 2 years after Pune man goes missing, his family see reunion hopes - in an ad
Source: Indian Express
» 'Taal se ad mila': Personalised ads and music streaming platforms
Source: FE
» Saif Ali Khan and Sara Ali Khan's Dubai adventure unveiled in new Ad campaign
Source: TOI
» Direct-selling firm fined ₹10 lakh as govt cracks down on misleading ads
Source: Live Mint
» BCI's ban on advertising, soliciting litigation work sparks debate among lawyers
Source: The Hindu
More National News
» The Future Of Streaming: Balancing Ads, Subscriptions And Content
» NHL'S Dallas Stars Launch Victory+ Free Ad-Supported Streaming Service
Source: Forbes
» Digital Media to Claim Growing Share of Asia Pacific Advertising Market – Study
» Ad Sales Help Drive Q2 Profit for TelevisaUnivision
Source: Variety
» YouTube Posted "Healthy Watch Time Growth" In Q2, Boosting Advertising Returns, Top Alphabet Exec Ruth Porat Says
Source: Deadline
» Google Parent's Ad Sale Growth Slows as AI Investments Soar
Source: WSJ
» Data centers and ads boost Alphabet's profits as it faces down AI rivals
Source: Fortune
» Google parent Alphabet posts 29% jump in profit on digital ad growth, AI offerings
Source: NY Post
» Lifting the lid on STōK Cold Brew Coffee's & Hershey's winning advertising strategies
Source: The Drum
» Paramount Advertising Brings AI-Generated Ads to Pluto TV, Paramount+
Source: TV Technology
» Google cancels plans to kill off cookies for advertisers
Source: CNBC
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