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23 July 2024 Volume 18 Issue No:27
MAM | Marketing
What role do brand ambassadors play in revitalising brand image? Successful brand revitalisation involves refreshing a brand's image and reconnecting with its audience through strategic positioning, communications changes and new product offerings. Brand ambassadors play a big role in this process by providing a relatable and authentic face for the brand. Read More...
MAM | Media And Advertising
Costa Coffee becomes official coffee partner of Olympic Games Paris 2024 Costa Coffee becomes the official coffee partner at the Olympic Games Paris 2024, marking a significant milestone in promoting coffee culture and providing a centre stage to Indian baristas globally. Read More...
MAM | Media And Advertising
Spicetree Design Agency (SDA) expands to UAE In a remarkable move, Spicetree Design Agency (SDA) has announced its expansion to the UAE, establishing Spicetree Digital Media LLC. This bold step aligns perfectly with our core philosophy. Read More...
MAM | Media And Advertising
Alok Varman rejoins Pepperfry as head of supply chain Pepperfry, an e-commerce furniture and home decor company, has announced the return of Alok Varman as head of supply chain. Alok will be instrumental in further strengthening Pepperfry's position as India's leading furniture and home decor company. Read More...
MAM | Marketing
Maaza celebrates Mango Day Maaza, Coca-Cola India's homegrown mango beverage brand, pays tribute to the beloved fruit and the cherished spirit of dildaari that the brand has been championing. Read More...
More News From Indian Television
Rohit Java CEO & MD of HUL to chair distinguished IAA IndIAA Awards jury Rohit Java the chief executive officer and managing director of Hindustan Unilever will chair the distinguished jury panel to select the winners at the IndIAA awards for creative excellence, organized by the India Chapter of the International Advertising Association (IAA)..........Read More...
Sansaar unveils new nationwide TVC with Ranveer Singh D'Décor has announced the nationwide retail launch of its new brand, Sansaar. Available in 350 stores across 50 metro and non-metro cities, Sansaar is dedicated to conscious living and offers mindfully crafted home décor fabrics...........Read More...
Dreame India appoints Manu Sharma as managing director to lead its India operations Dreame Technology, a global smart home appliance brand, announced the appointment of Manu Sharma as managing director for its India operations..........Read More...
More News From India
» GCPL invests over Rs 1,000 cr on advertising in FY24 » Spotify showcases the magic of music in new ad Source: ET Brand Equity » Two Years After Being Incommunicado, Pune Man Features In Shiv Sena's Ad Online, Family Hopes For Reunion Source: News18 » 'Taal se ad mila': Personalised ads and music streaming platforms Source: FE » Election ad spend helps print media script growth in revenue, profitability Source: ET » Reddit strikes deals with sports leagues to attract more ad revenue Source: BS » Over 2 years after Pune man goes missing, his family see reunion hopes - in an ad Source: Indian Express » Saif Ali Khan and Sara Ali Khan's Dubai adventure unveiled in new Ad campaign Source: TOI » Direct-selling firm fined ₹10 lakh as govt cracks down on misleading ads Source: Live Mint » BCI's ban on advertising, soliciting litigation work sparks debate among lawyers Source: The Hindu
More National News
» Ad of the Day: Decathlon reboots Microsoft outage as outdoor offer » Lifting the lid on STōK Cold Brew Coffee's & Hershey's winning advertising strategies Source: The Drum » Vivendi to List TV, Advertising Units in London, Amsterdam Amid Break-Up Plan Source: WSJ » Paramount Advertising Brings AI-Generated Ads to Pluto TV, Paramount+ Source: TV Technology » Google cancels plans to kill off cookies for advertisers Source: CNBC » How advertisers are moving from cookies to a multi-ID landscape Source: Digiday » Netflix is removing its cheapest ad-free plan: What to know Source: The Hill » Measuring Advertising Attentiveness; A Conversation With Bill Harvey Source: Forbes » Eveready to optimize Ad spends amidst 10 percent revenue growth Source: Story Board18 » Media Briefing: Publishers reflect on ad revenue midway through 2024 Source: Digiday
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