Click here to View in Browser 18 July 2024 Volume 18 Issue No:24 MAM | Marketing Ultra Soft Toys ensures its toys enrich kids, blending education and entertainment: Sushilkumar Agrawal With the advent of technology, kids nowadays are surrounded by a myriad of digital distractions. Despite this, the enduring appeal of toys that seamlessly blend fun and education remains stronger than ever. Read More... MAM | Media And Advertising IAA to raise awareness about Autism As a part of its ongoing effort to use creativity for good, the India Chapter of the International Advertising Association (IAA) is calling for entries for a creative campaign to raise awareness about Autism. Read More... MAM | Media And Advertising FCB Kinnect elevates Elstan Rebello to executive vice president – South (branch head) FCB Kinnect has announced the elevation of Elstan Rebello as executive vice president - South (branch head). Elstan will now lead the South market, overseeing the creative, strategy, media, and account management departments, as well as manage P&L for this high-growth region. Read More... MAM | Media And Advertising KFC India appoints FCB India as its creative agency KFC India has appointed FCB India as its creative agency on record. The agency will lead KFC's 360-degree creative communication as the brand gears up for its next phase of growth in India. Read More... MAM | Media And Advertising IndiGo Airlines appoints Ishha Bawa as lead - strategic initiatives, digital Ishha Bawa has recently been appointed as the lead for strategic initiatives, digital at IndiGo Airlines. Prior to this, she served as the head of marketing at the ad tech company Tyroo. Read More...   Press Releases » Cricket Betting Sites: Top Sites in India » PVR responds to disgruntled customer's complaint with F&B schemes » The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences » Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles More News From Indian Television Hitchki redefines dining and nightlife with a Bollywood twist: Reeti Khowal In a bustling urban landscape where dining out is as much about the experience as it is about the food, Hitchki has carved a niche for itself by offering a vibrant dining and nightlife experience...........Read More... Kulfi Collective & Nothing partner for CMF launch campaign London-based consumer electronics manufacturer Nothing has tasked Kulfi Collective with the mandate to craft the campaign for their CMF Phone 1...........Read More... The shift from celebrity endorsements to influencer marketing In the cut-throat digital marketing terrain, brands are always searching for novel ways to get people excited about their products and ultimately drive sales. .........Read More... More News From India » TVS Iqube embodies freshness and sustainability in new ad » Zepto ad plays up the 'what's in it for me' sentiment Source: ET Brand Equity » Government Wants BCCI to Stop Showing Tobacco Ads at Cricket Stadiums: Report » This Interactive Airport Advertisement Will Make You Say 'Touchwood' Source: News18 » Joe Biden campaign to resume advertising this week after Trump shooting » Preventing misleading claims: Ads for diabetes, oncology drugs may need approval Source: ET » Saif Ali Khan and Sara Ali Khan's Dubai adventure unveiled in new Ad campaign Source: TOI » Taboola signs advertising agreement with Apple, shares surge by 11% Source: BS » Direct-selling firm fined ₹10 lakh as govt cracks down on misleading ads Source: Live Mint » Investment Giant BlackRock Pulls Ad Featuring Trump Rally Shooter Source: NDTV » Biden campaign slams Trump in new ad, calls him 'lap dog for a dictator' Source: Indian Express More National News » Lifting the lid on STōK Cold Brew Coffee's & Hershey's winning advertising strategies » Whimsical Apple film shot on iPhone celebrates Latin American culture Source: The Drum » Media Briefing: Publishers reflect on ad revenue midway through 2024 » Teads is exploring sale options as M&A in ad tech heats up Source: Digiday » Ad Sales Projected to Make Up 28% of Streaming Revenue by 2028, New PWC Study Finds Source: Variety » Eli Lilly vaults Simone Biles to head of Mounjaro ad campaign, partnering with Olympian for TV spot Source: Fierce Pharma » Features And Benefits Of AI Tools For Digital Advertising Source: Forbes » Democrats pull Biden campaign ads after Trump rally shooting Source: The Guardian » BlackRock Removes Ad From 2022 That Included Images of Trump Gunman Source: NY Times » CNN's Jake Tapper calls for RFK Jr. ad to be taken down Source: The Hill » Luton airport advertising 'misleading' - watchdog Source: BBC To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.