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12 July 2024 Volume 18 Issue No:20
MAM | Marketing
Signify partners with Mercedes-AMG PETRONAS Formula 1 team Signify has announced a new partnership with the Mercedes-AMG PETRONAS F1 team. Connected by their shared passion for technological innovation and sustainability, the partnership will drive forward the team's vision of becoming one of the world's most sustainable professional sports teams. Read More...
MAM | Marketing
The Sleep Company targets Rs 80-85 cr ad spend The Sleep Company (TSC), a comfort-tech brand, is eyeing to achieve profitability by the end of FY25. The company has embarked on its brand-building journey for the last 12 months, with nearly one-third of its expenditure now allocated to brand building. Read More...
MAM | Media And Advertising
Magicrete launches tile adhesive ad campaign Magicrete, producers of AAC blocks, construction chemicals, and precast construction solutions has announced the launch of its latest ad campaign for its tile adhesive product range. Read More...
MAM | Media And Advertising
AHFL selects SGA PR for its communications mandate Aadhar Housing Finance Ltd (AHFL) has selected SGA PR as its communications partner. SGA PR won the mandate in a multi-agency pitch, which saw participation from leading PR agencies in the country. Read More...
MAM | Marketing
Alchemist Group re-launches Alchemist Human Assets Solutions [HAS] Alchemist Talent Solutions has announced the re-launch of its boutique Executive Search Company, this time in partnership with an industry veteran, Rohit Adya, as a co-founder and director. Read More...
More News From Indian Television
ACME Group's 'Connect' Fund Receives First Round of Funding, Propelling India's AVGC Sector Forward In a groundbreaking move, the ACME Group's 'Connect' Fund has successfully secured its first round of funding, marking a significant milestone for India's burgeoning Animation, Visual Effects, Gaming, and Comic (AVGC) sector............Read More...
Manforce Condoms launches #ManforceHaiTohPossibleHai campaign Manforce Condoms, a condom brand under Mankind Pharma, has launched a new digital campaign, #ManforceHaiTohPossibleHai, on the occasion of World Population Day. ...........Read More...
PUMA India partners with Indian Olympic Association Sports brand PUMA India has announced its partnership with the Indian Olympic Association (IOA) as their official footwear partner for the Indian contingent to the Paris Olympics and also launched a mega outdoor campaign to celebrate the champions of the game...........Read More...
More News From India
» Political ads on social media rife with misinformation and scams, new research finds » The golden age of advertising: How brands are embracing the silver generation Source: ET Brand Equity » How artificial intelligence is the 'Judwaa' twins of ad fraud » Magicrete rolls out new ad campaign featuring Sumeet Vyas Source: Financial Express » Ad hoc chair of Kashmir chapter of J&K High Court Bar arrested under PSA Source: ET » In Roger Federer vs Zendaya's Viral Ad, Please Don't Make Us Choose Source: NDTV » Biden campaign slams Trump in new ad, calls him 'lap dog for a dictator' Source: Indian Express » 72% small, medium businesses are investing in advertising: Study Source: Live Mint » Zomato's Ad On Its '16th Janamdin' Has Paytm CEO Vijay Shekhar Sharma's Attention Source: News18
More National News
» Media Briefing: Publishers reflect on ad revenue midway through 2024 » Teads is exploring sale options as M&A in ad tech heats up Source: Digiday » The ad break is back, and even Elon Musk is tuning in » Stagwell CEO Mark Penn on AI investment and the evolution of political advertising Source: The Drum » CNN's Jake Tapper calls for RFK Jr. ad to be taken down Source: The Hill » Luton airport advertising 'misleading' - watchdog Source: BBC » Flyeralarm Digital and RTL AdAlliance launch addressable advertising via HbbTV Source: Broadband TV News » Beastie Boys Sue Chili's Owner for Unauthorized Use of 'Sabotage' in Ads Source: Variety » The Devil Wears Prada sequel in the works about declining advertising revenues for print media Source: The Guardian
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