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11 July 2024 Volume 18 Issue No:19
MAM | Marketing
How should D2C brands structure their offerings appeal to a wider consumer base attribution In brand building, brand architecture plays a pivotal role in shaping the identity and growth of a brand. In our digitally accelerated era, the landscape of brand architecture has encountered a significant shift, presenting newer challenges and considerations. Read More...
MAM | Media And Advertising
ITC Mangaldeep unveils 'Dil se Karo Baat, Bhagwan Ke Saath' campaign ITC Mangaldeep has announced its new campaign, 'Dil se Karo Baat, Bhagwan Ke Saath,' which translates to 'Make God your close confidant.' The campaign celebrates one's divine connection with god. Read More...
MAM | Media And Advertising
One Source bags Pocket FM's PR mandate One Source has announced its partnership with audio series platform Pocket FM for its public relations mandate. One Source will spearhead and build comprehensive communication strategies for Pocket FM across creative storytelling. Read More...
MAM | Marketing
India wins ICC T20 World Cup 2024: Coca-Cola India and ICC feature made in India recycled PET flag In the thrilling conclusion of ICC Men's T20 World Cup 2024 held in the USA and the West Indies where India truly emerged victorious, by winning the prestigious tournament. Read More...
MAM | Media And Advertising
Lava partners with Gautam Gambhir to launch Blaze X Lava International Ltd, an Indian mobile handset and technology solutions company, has released a digital film starring cricketer Gautam Gambhir for the launch of its new smartphone Blaze X. Read More...
More News From Indian Television
Saraf Furniture announces 40 per cent discounts on all solid Sheesham wood products Summer is at its end, and with it comes Saraf Furniture's announcement of its summer sale. This highly anticipated event will see customers enjoying massive discounts of up to 40 per cent...........Read More...
Devotees relished 'Chappan Bowls' of Sunfeast YiPPee! at Puri Rath Yatra ITC Sunfeast YiPPee! an instant noodles and pasta brand delighted devotees with 56 recipes of YiPPee! noodles at Puri Rath Yatra, with YiPPee! Chappan Bowls...........Read More...
Shaadi.com's latest ad campaign takes a witty jab at dating apps Matchmaking platform, Shaadi.com, has launched its latest ad campaign "Red Flags Se Savdhaan," highlighting the pain points of looking for potential "green flag" partners in a world full of commitment-phobic junta on dating apps............Read More...
More News From India
» Mangaldeep launches new ad campaign "dil se karo baat, bhagwan ke saath" » Shaadi.com's new ad campaign waves the platform's "green flags" Source: ET Brand Equity » Lava rolls out its new ad film for the launch of Blaze X featuring Gautam Gambhir » Ad of the day: ITC Mangaldeep's 'Dil se Karo Baat, Bhagwan Ke Saath' Source: Financial Express » Olympics 2024: Viacom18 marks same ad rates for mobile, TV » SC asks I&B min to hold talks with advertisers on self-declaration issue Source: ET » Woman loses Rs 74.1 lakh after clicking on an Instagram advertisement link, here is what happened Source: India Today » 72% small, medium businesses are investing in advertising: Study Source: Live Mint » Zomato's Ad On Its '16th Janamdin' Has Paytm CEO Vijay Shekhar Sharma's Attention Source: News18 » Are Ads Promoting 14 Withdrawn Products? Top Court Seeks Patanjali's Reply Source: NDTV
More National News
» Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential » Q&A: How advertisers are optimizing CTV ad spend and measuring success Source: Digiday » Flyeralarm Digital and RTL AdAlliance launch addressable advertising via HbbTV » DVB publishes new Targeted Advertising specifications Source: Broadband TV News » Music in advertising isn't dead – the right song still makes all the difference » The Drum Show: how AI, retail media and CTV are reshaping the ad landscape Source: The Drum » The Devil Wears Prada sequel in the works about declining advertising revenues for print media Source: The Guardian » LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election Source: TV Technology » How Blockchain Is Revolutionizing Trust In Digital Advertising Source: Forbes » Biden's New Post-Debate Ad: 'When You Get Knocked Down, You Get Back Up' Source: NY Times
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