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25 January 2024 Volume 17 Issue No:03
Specials | Event Coverage India's pre-Union Budget 2024 expectations set the stage for economic revival As India anticipates the unveiling of its Budget for the fiscal year 2024, expectations run high for a comprehensive economic roadmap that addresses the nation's challenges and capitalises on emerging opportunities. Read More...
MAM | Digital The future of AI in influencer marketing: How AI can help brands find and connect with the right influencers The Advertising Standards Council of India (ASCI) estimates the social media influencer industry at $ 150 million, approximately Rs 1,200 crore. With the rise of content creators and their popularity, influencer marketing has become a behemoth in today's digital landscape. Read More...
MAM | Digital
Lenskart partners with Frodoh World to tap into growing CTV consumption Fast growing CTV tech company, Frodoh World announces its partnership with Lenskart for a target-oriented compelling CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significant interest for the brand in the region. Read More...
MAM | Media And Advertising
MudraMax elevates Deleise Ross to senior VP & business head Leading integrated marketing media agency - MudraMax - has announced the promotion of Deleise Ross as the senior vice president and head of business. In her new role, she will be reporting to DDB Mudra Group president - integrated media Rammohan Sundaram. Read More...
MAM | Marketing
Admatazz bags the integrated marketing mandate for Anupam Stationery Admatazz, a Mumbai-based digital agency that uses creative, technology and media has won the integrated marketing mandate for the brand Anupam Stationery. Anupam Stationery is a prominent and established name in the paper stationery industry, recognised for its evergreen craftsmanship and commitment to quality. Read More...
More News From Indian Television
Gautam Sinha, former CEO of Times Internet launches his new venture SimpleO Gautam Sinha, the former - CEO of Times Internet has embarked on a new entrepreneurial journey with the launch of SimpleO.ai. With SimpleO.ai (short for Simple Office), Gautam and his team are on a mission to simplify the enterprise using AI..........Read More...
Archita Jasani joins V Hunt Digital Media as a chief operating officer V Hunt Digital Media announced the recent appointment of Archita Jasani as the chief operating officer (COO). In her role, Archita will spearhead the business and distribution strategies of the ChanaJor app..........Read More...
Navigating the evolving PR landscape: Future trends and essential skills Public relations (PR) as an industry is undergoing significant transformation, driven by technological advancements and strategic shifts. According to a 2023 report, social responsibility (including CSR and DE&I) has taken centre stage, with AI and technology a close second.............Read More...
More News From India
» Goafest 2024 - South Asia's ad festival to be held from 29th-31st May 2024 » Kewal Kiran Clothing takes legal action against Netflix's "Killer Soup" Source: ET Brandequity » UFO Moviez partners with TSR Films; acquires exclusive advertising rights » Haley plans $4 million ad buy to boost South Carolina bid Source: Financial Express » Facebook, Instagram may lose legal immunity over fake loan apps advertisements Source: Indian Express » TikTok Joins Google, Amazon In Laying Off Staff; Sales & Ads Divisions Affected Source: News18 » Government seeks to check ads with false environmental claims Source: TOI » H&M pulls ad accused of 'sexualising young girls' after backlash; netizens call it 'disturbing' Source: Live Mint » Sony puts large advertisers in tough spot as it terminates merger deal Source: BS » Centre likely to soon amend Drugs Act to curb misleading ads Source : New Indian Express » H&M Accused Of Sexualising Children In New Ad: All You Need To Know Source: NDTV
More National News
» Netflix Expects to Fully Phase Out Cheapest No-Ads Plan » Most Consumers Won't Shell Out for Ad-Free Amazon Prime Video: Survey Source: Variety » Netflix Co-Chief Greg Peters Says He Considered An Ad Strategy Similar To Amazon's, But Didn't Want To "Force Members Into A Change" Source: Deadline » New Hampshire ad spending tops $77 million as Haley and Trump fight to the finish Source: CNN » Netflix is going to take away its cheapest ad-free plan Source: The Verge » FDA chides Novartis for 'false or misleading' Kisqali TV spot, dissecting ad claims in an untitled letter Source: Fierce Pharma » Netflix to Eliminate Its Basic, Ad-Free Subscription This Year Source: CNet » Reddit's March IPO could buoy its ads business – but 'it's a tightrope walk,' experts say Source: The Drum » Three Tips To Help Your Sponsored Ads Stand Out Source: Forbes » TurboTax maker barred from advertising 'free' services without disclosing who's eligible Source: NBC News
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