Click here to View in Browser 26 February 2024 Volume 17 Issue No:24 MAM | Marketing "I've always found it fascinating to consider a creative that is based on consumer insight": Rishi Sharma In today's ever-evolving marketing landscape, Rishi Sharma stands as a seasoned chief marketing officer with a diverse background in managing brands across various sectors and business trajectories. Read More... MAM | Digital Air India launches new inflight safety video Air India, India's leading global airline, has unveiled 'Safety Mudras', the airline's new inflight safety video that seamlessly blends safety instructions with the kaleidoscope of India's vibrant culture. Read More... MAM | Marketing Agency M unveils the ITCH Summit Agency M, renowned for its pioneering efforts in branding Made in India SMEs, is thrilled to announce The ITCH Summit – a platform designed to ignite inspiration through tales of triumph. Read More... MAM | Media And Advertising ITC Sunfeast Baked Creations named official gourmet food partner for RCB Women's T20 League 2024 ITC Sunfeast Baked Creations has announced its partnership with Royal Challengers Bangalore (RCB) as the official gourmet food partner for the Women's T20 League 2024. Read More... MAM | Marketing TAM AdEx: Rewinding 2023 for advertising in music genre TAM AdEx India has released a report on television medium – reminiscing 2023 for advertising in music genre. Trends: Ad volumes/channel in music genre: 46 per cent rise in 2023 compared to 2019. Read More...     Press Releases » Cricket Betting Sites: Top Sites in India » PVR responds to disgruntled customer's complaint with F&B schemes » The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences » Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles More News From Indian Television Privacy-first marketing: Adapting to new data regulations in B2B Adapting to evolving regulations and user expectations in the digital economy is an ongoing challenge for B2B businesses...........Read More... Clix Capital salutes Indian MSMEs determination with Jazba campaign Clix Capital, one of India's fastest-growing new-age NBFCs, has announced the launch of a new campaign 'Har Jazbe Ke Liye'........Read More... The human touch in an AI-powered world: Finding balance in influencer marketing In the ever-evolving landscape of influencer marketing, where bytes and pixels dominate the scene, one might think that the organic essence of human touch is on the brink of getting lost in translation...........Read More... More News From India » Unleashing the magic, how authenticity transforms social media advertising » BrandWagon AdTalk with Perfetti's Gunjan Khetan Source: Financial Express » Pine Labs draws ire over digital ad targeting Paytm » Sara Ali Khan urges pet parents to "read the back of the pack" Source: ET Brandequity » Gurgaon RERA fines project developer over 'misleading' advertisement » Bombay High Court: No one can use public spaces for personal gains, advertisements Source: Indian Express » Celebrities Piers Morgan and Oprah Winfrey victims of "deepfake" scandal in controversial influencer ads Source: TOI » Mankind counters objections raised by chemists body on supplement ad Source: ET » Virat Kohli Deepfake Alert! Beware Of The New Viral Betting App Ad Source: News18 » Indian advertisers to adopt a new consumer classification system Source: Live Mint » Adult star Johnny Sins shares experience of shooting viral ad with Ranveer Singh Source: India Today » Walmart to acquire smart TV maker Vizio for $2.3 billion to boost its advertising business Source: CNBC TV18 More National News » To Convince Consumers Ads Are Valuable, First Take Them Away » DE&I And Sustainability Strategies For The Ad Tech Industry Source: Forbes » Soiled briefs: your parody ad won't make a mark, here's the fix » Ad of the Day: Racial stereotypes and bias laid bare in shocking OOH campaign Source: The Drum » California Gov. Gavin Newsom's super PAC launches TV ad targeting GOP on abortion Source: NBC News » Newsom launches abortion ads in Republican states to fight 'war on women' Source: The Guardian » Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business Source: CNBC » Walmart's $2.3 billion purchase of TV maker Vizio isn't about TV sales, it's about advertising Source: Fortune » Survey: Streaming Ad Tiers Prompt 36% to Upgrade Services Source: TV Technology » Walmart is buying TV maker Vizio in play for ad business Source: The Hill » Walmart to buy TV maker Vizio for $2.3 billion to expand advertising Source: Washington Post To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.