Click here to View in Browser 22 February 2024 Volume 17 Issue No:22 MAM | Marketing India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital India's sole and autonomous market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification System, 'ISEC'. Read More... MAM | Media And Advertising Voice of radio, Ameen Sayani passes on When you think of radio, one name that immediately pops up is Ameen Sayani. Well, we will hear his live voice no more. The veteran radio host passed away late last night. He was 91. Read More... MAM | Marketing Value 360 takes the spotlight as Miss World Organisation Entrust them as official PR partners In a momentous announcement, Value 360 Communications has been named the official PR Partner for the prestigious 71 Miss World Pageant, set to grace India's shores from 18 February to 9 March 2024. Read More... MAM | Media And Advertising Gillette India glides into luxury with Gillette Labs Gillette India, the country's leading grooming brand has ventured into a new segment of super premium category of razors with Gillette Labs. Driven by advanced technology, this razor is set to elevate the shaving experience from routine to sensational. Read More... MAM | Media And Advertising FCB India announces new creative leadership for Delhi FCB India, part of the FCB Group agencies in India, today announces new creative leadership for its Delhi office. Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to National Creative Directors. Read More...     Press Releases » Cricket Betting Sites: Top Sites in India » PVR responds to disgruntled customer's complaint with F&B schemes » The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences » Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles More News From Indian Television AutoVRse secures $2M funding led by Lumikai for enterprise VR solutions AutoVRse, a VR/AR tech startup, today announced the successful closure of a $2 million funding round led by Lumikai. This marks a significant milestone in AutoVRse's journey..........Read More... Ajay Shanker joins Ultraviolette as CFO to spearhead global expansion Ultraviolette Automotive, an innovator in future-ready Electric Vehicle Platforms and battery technology, is excited to announce the strategic induction of Ajay Shanker as its chief Financial Officer (CFO).........Read More... BlackZone Mobiles ropes in Mouni Roy as brand ambassador for feature phones and smartwatches BlackZone Mobiles, India's leading mobile and wearables manufacturer has announced its strategic alliance with the popular Indian Bollywood actress, Mouni Roy, who will represent –Blackzone's feature phones..........Read More... More News From India » Gurgaon RERA fines project developer over 'misleading' advertisement » Bombay High Court: No one can use public spaces for personal gains, advertisements Source: Indian Express » Pine Labs draws ire over digital ad targeting Paytm » Sara Ali Khan urges pet parents to "read the back of the pack" Source: ET Brandequity » The Health Factory unveils campaign featuring actor Kunal Vinaykar » Novamax Air Cooler rolls out campaign #ConvertingNewsroom Source: Financial Express » Virat Kohli Deepfake Alert! Beware Of The New Viral Betting App Ad Source: News18 » Indian advertisers to adopt a new consumer classification system Source: Live Mint » Adult star Johnny Sins shares experience of shooting viral ad with Ranveer Singh Source: India Today » Walmart to acquire smart TV maker Vizio for $2.3 billion to boost its advertising business Source: CNBC TV18 » Kartik Aaryan's brand empire: How the new superstar is ruling advertising world Source: ET » Quarterly results: Shemaroo Entertainment Sees Digital Growth Amidst Advertising Challenges Source: Medianama More National News » To Convince Consumers Ads Are Valuable, First Take Them Away » DE&I And Sustainability Strategies For The Ad Tech Industry Source: Forbes » Soiled briefs: your parody ad won't make a mark, here's the fix » Ad of the Day: Racial stereotypes and bias laid bare in shocking OOH campaign Source: The Drum » Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business Source: CNBC » 'Everybody looks after each other!' Fifty years of the commune that began with a Guardian ad Source: The Guardian » Walmart's $2.3 billion purchase of TV maker Vizio isn't about TV sales, it's about advertising Source: Fortune » Survey: Streaming Ad Tiers Prompt 36% to Upgrade Services Source: TV Technology » Walmart to buy TV maker Vizio for $2.3 billion to expand advertising Source: Washington Post » Walmart is buying TV maker Vizio in play for ad business Source: The Hill » Sweden: Great interest in ad-supported streaming subscriptions Source: Broadband TV News To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.