Click here to View in Browser 05 December 2024 Volume 18 Issue No:20 iWorld | OTT ThinkAnalytics launches ThinkContextualAI high privacy ad solution If you think about, privacy is becoming increasingly important online what with GDPR and all the regulations which apply. AI driven video discovery, viewer insights, targeted advertising solutions provider ThinkAnalytics thought about it. Read More... Television | TV Channels IPL's business value will only rise: investment bank Houlihan Lokey, Brand Finance The numbers are eye-popping. And they should please the calculators at JioStar, the newly created joint venture between Disney Star and Reliance's Viacom18 just as its sales folks go into the market to raise sponsorship and free commercial time advertisers for its 2025 season. Read More... MAM | Media And Advertising dentsu's global ad spend report predicts 6.8 per cent growth for 2025 Advertisers, marketers and media establishments around the globe can bring out the bubbly. dentsu's latest Global Ad Spend Forecasts has revealed a projected buoyant 6.8 per cent growth in global advertising spend for 2024. Read More... MAM | Media And Advertising Kuku FM ropes in Dulquer Salman for ad campaign to appeal to southern audiences Kuku FM has got the south of India on its radar. The company has enlisted south Indian star Dulquer Salmaan to star in a new campaign which is aiming to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana. Read More... MAM | Marketing Tinder's dating trends of 2024 and what's ahead for 2025 The year may be ending, but dating is here to stay! Tinder's Year in Swipe is back, unpacking all the standout trends from 2024 and offering a glimpse into the future of dating in 2025. Read More...   Press Releases » CEAT appoints Debashish Roy as chief digital transformation officer » P&G Hygiene to see change in leadership in personal health care » Citi selects Rituparna Ghosh as VP- strategic communications More News From Indian Television Indian Bank launches 'Khabar Nahi, Khabardar Bano' campaign against cyber fraud Indian Bank has launched a digital campaign titled 'Khabar Nahi, Khabardar Bano' to educate customers about the growing threat of cyber fraud and empower them with preventive measures............Read More... Swiggy's awe striking revenue surge feeds growth, but losses deepen They bring us joy with a click, delivering steaming biryanis, comforting gulab jamuns, and all things delightful, right to our doors..............Read More... Easybuy launches new campaign to boost engagement with cross-category creators Easybuy has recently launched "The Lit Series," a bold initiative aimed at elevating consumer engagement through innovative digital content................Read More... More News From India » AI drives surge in India's digital ad spending: Report » 90% of consumers remember funny ads, 52% of Cannes-winning films were comedies; Reveals Adobe Source: FE » Prayag ropes in Malaika Arora as brand ambassador » Responsible data-driven storytelling in Indian advertising Source: ET Brand Equity » 42 and counting: Dhoni leading scorer in brand world; outpaces Big B, SRK Source: BS » JPMorgan, AT&T Pull Twitch Ads After Antisemitism Allegations Source: Live Mint » Brands lining up for Rs 3,000 cr splash at Maha Kumbh Source: ET » UK Bans Daytime TV Ads For Junk Food, Including Cereals, Muffins, Burgers Source: NDTV » Non-AC buses to be fully wrapped in ads to boost BMTC's revenue Source: The Hindu » OpenAI said to be mulling rollout of ads within its AI products Source: Indian Express » Will ChatGPT have ads soon? OpenAI CFO says they are thinking about it Source: India Today   More National News » Kroger's heartwarming holiday spot shows how food brings people together » PlayStation at 30: three decades of iconic ads that shaped gaming Source: The Drum » Walmart completes $2.3B acquisition of Vizio to help grow its ad business » Ads might be coming to ChatGPT - despite Sam Altman not being a fan Source: TC » The diminishing returns of scale and a return to quality » Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic Source: Digiday » ThinkAnalytics launches new contextual advertising solution Source: Broadband TV News » Porridge and crumpets included in new junk food ad ban Source: BBC » Cyber Monday Ad Costs Jump 16% As Amazon Advertisers Chase Late Shoppers Source: Forbes » Ontario spent highest-ever amount on government ads, auditor says Source: CBC » Walmart Closes Deal For Smart TV Firm Vizio For $2.3B, Altering Streaming Ad Landscape – Update Source: Deadline To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.