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11 December 2024 Volume 18 Issue No:24
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MAM | Media And Advertising

Vivendi shareholders give goahead to spinoff Canal+, Havas and Louis Hachette group
If you thought, the world of advertising is only going through fusion following the acquisition and merger of Interpublic group by the Omnicom group, you would be better off thinking otherwise.
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MAM | Marketing

Inside Cashfree Payments' Move Fast refresh with Aditi Olemann
Remember the days of frantic scrambles for exact change with rickshaw drivers, the despair of handing over a Rs 500 note, and the resigned sigh when left without small notes?.
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MAM | Marketing

Dentsu Creative charts trends marketers need to look out for in 2025
It's a complicated world we are living in today what with rapid digitalisation changing the way we interact with our individual selves, others, our evolving consumption habits.
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MAM | Marketing
Collective Artists Network launches Not Funny brand solutions agency
Being funny can be big business. At least that's the hope that Collective Artists Network founders Sudeep Subhash and Dhruv Chitgopekar are nurturing.
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MAM | Marketing
Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory
Honasa Consumer Ltd, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr Sheth's, today announced the elevation of Meetu Mulchandani as vice-president & head of Brand Factory in the leadership team.
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MAM | Media And Advertising

Goldiee Group appoints Lokesh Arora as head of marketing & communications
Goldiee group has appointed Lokesh Arora as the head of marketing and communications, marking an exciting new chapter in his career within the spices and fast-moving consumer goods (FMCG) sector.
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Press Releases
» The Logical Indian joins forces with RVCJ Media Group
» Channelplay leads the way in navigating the evolving retail landscape & redefining its future
» GroupM's year-end ad industry update and projections for 2025
More News From Indian Television
Nestasia appoints Upasana Dash as VP of branding
Nestasia has announced the appointment of Upasana Dash as vice-president of branding. With over a decade of experience in the marketing industry..............Read More...
Maruti Suzuki collaborates with Saraswat Co-operative Bank for retail car financing
Maruti Suzuki India Ltd (MSIL), announced the signing of a MoU (memorandum of understanding) with Saraswat Co-operative Bank Ltd (Saraswat Bank)..............Read More...
Haier sponsors Australian Open as TV & appliance partner
It's going for the grand slam. Chinese household appliance brand Haier has come on board as the official TV and appliance partner of one of the four Grand Slam tennis tournaments – the Austrailan Open................Read More...
More News From India
» Brussels seeks more information on secret Google-Meta ads deal targeting teens
» Emcer partners with Kareena Kapoor to redefine luxury in ceramics
Source: ET Brand Equity
» GRM's 10X Brand unveils refreshed brand identity featuring Salman Khan
» Omnicom's Interpublic Group buy to make it India's second-largest ad firm
Source: BS
» Brussels probes Google-Meta secret ads deal targeting teens: reports
» Ad giant Omnicom takes aim at Big Tech, AI era with $13 billion Interpublic deal
Source: ET
» Bengaluru startup Swish's marketing strategy with 'human ads' spark social media debate, 'make me so sad'
» TikTok raises alarm: 29% Ad revenue loss & millions of users at risk from shutdown
Source: Live Mint
» Fairness cream company fined Rs 15 lakh over deceptive, misleading ad
Source: India Today
» Viral post showing paan stains defacing billboard irks netizens: 'Disgusting'
Source: Indian Express
» Blaupunkt's Sukhesh Madaan on making a space for the brand in the Indian audio market
» AI drives surge in India's digital ad spending: Report
Source: FE
» ChatGPT Could Bring Ads For Free And Paid Users: Worrying Times Ahead?
Source: News18
» Viral Post Shows 'Paan' Stains On Billboard Advertisement, Internet Disgusted
Source: NDTV
 
More National News
» 'Etched in muscle memory': beer ad and original Doctor Who theme music preserved by Australian sound archive
» Australian children seeing gambling ads via Sportsbet filter on instant messaging app Snapchat
Source: The Guardian
» Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry
» Ad Revenue Predicted to Top $1 Trillion This Year for the First Time
Source: WSJ
» NBC Snares Roku's Kristina Shepard for New Ad-Sales Role
Source: Variety
» Ad Alliance launches programmatic ads on linear TV
Source: Broadband TV News
» E-commerce marketplace platform Mirakl acquires ad optimization startup Adspert
Source: TC
» Penny's year-end campaign strikes again with powerful storytelling
Source: The Drum
» How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani
Source: Digiday
» NBCUniversal Ad Group Installs Roku Vet In Newly Created EVP Post
Source: Deadline
» Trump features Jill Biden in new ad for fragrance: 'Enemies can't resist'
Source: Fox News
» Madison Avenue advertising giants Interpublic, Omnicom reportedly in talks to merge
Source: NY Post
» How Trump Targeted Undecided Voters Without Breaking the Bank
Source: NY Times
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