Click here to View in Browser 28 August 2024 Volume 18 Issue No:52 MAM | Media And Advertising Rohin Desai rejoins Madison Media as chief client officer - Media Buying Madison Media, a unit of Madison World, is happy to announce the appointment of Rohin Desai as the chief client officer – Media Buying. He will be reporting to Madison Media CEO- Investments, Vinay Hegde. Read More... MAM | Marketing McDonald's India launches crispy fried chicken To expand its fried chicken offerings in the South market, McDonald's India (W&S), owned by Westlife Foodworld, has launched crispy fried chicken, enhancing its chicken portfolio in the region. Read More... MAM | Marketing French Essence launches men's grooming brand MENZ French Essence, a perfume brand recognised for its quality, has launched MENZ, a new entity focused on premium grooming products for men. With this expansion, French Essence Perfumes enters the men's grooming market. Read More... MAM | Marketing Conran Design Mumbai rebrands Adani Capital & Home Finance Conran Design Mumbai has executed the rebranding effort of Adani Capital and Adani Housing Finance to Tyger Capital & Tyger Home Finance. The rebranding follows Bain Capital's acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance. Read More... MAM | Media And Advertising Digit Insurance's "That's It" campaign focuses on easy two-wheeler claims submission Go Digit General Insurance Ltd (Digit Insurance), a new-age insurance company, unveiled the second ad with its brand ambassador Virat Kohli for its latest brand campaign "That's it!". Read More...   Press Releases » Navio Shipping, Vijai Marine Shipyard, Kalliyath & Georoof join as associate sponsors for Finesse Thrissur Titans » Siyaram's announces actor Ranbir Kapoor as its new brand ambassador » Leveraging AI in digital advertising: Targeting consumers through sentiment analysis More News From Indian Television Eatigo partners with CleverTap to boost dining reservations Online restaurant reservation platform Eatigo, collaborates with CleverTap - the all-in-one engagement platform, to enhance customer engagement and boost reservations..........Read More... Dove launches major OOH campaign showcasing 10-in-1 deep repair hair mask Over the years, beauty and personal care brand - Dove has firmly established itself as a trusted brand and as an expert in hair care solutions...........Read More... Mumbai City announces UpUrFit as the official pain relief & recovery partner Mumbai City has announced its multi-year partnership with UpUrFit as the official pain relief & recovery partner starting from the 2024-25 season............Read More... More News From India » Misleading advertisements case: SC stays Ayush ministry's notification on drugs, cosmetic rules » Invidi partners Hathway, DEN to introduce targeted advertising on digital cable Source: ET » Kiccha Sudeep adds crunch in McDonald's India's new ad » Eggfirst to style Reid & Taylor Apparel's advertising as its agency of record Source: ET Brand Equity » Startups, MSMEs Should Be Exempted from Ad Self-Declaration Rules: Ministry of Information and Broadcasting Source: Medianama » Karnataka government forms guidelines for digital advertising Source: Indian Express » SC stays Ayush Ministry's notification in Patanjali misleading ads case Source: BS » Canva's 'Hysterical Historical Café' ad campaign serves up creative brilliance with a side of humour Source: FE » Chennai firms warned of action if illegal ad boards not taken down in three days Source: New Indian Express » Kerala Police Sends Notice To Google, Meta Over Ads Linked To Fake Lotteries Source: NDTV More National News » How Google, LG and Samsung are pushing the boundaries of tech advertising » CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies together Source: The Drum » Channel Ten on notice after breaching gambling advertising ban during Socceroos match » Collapse of advertising board in Cardiff's draw at Swansea sparks safety concerns Source: The Guardian » 'Eight Postcards From Utopia' Review: Advertising Tells (and Sells) All in Radu Jude's Playful Post-Socialist History of Romania Source: Variety » The US military's latest psyop? Advertising on Tinder Source: TC » Over a year and a half later, Netflix still has a long road ahead to get advertisers on board Source: Digiday » Trump's ad attacks Harris for a tax program that doesn't exist Source: Washington Post » Australians are the world's biggest gamblers - could banning ads help? Source: BBC To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.