Click here to View in Browser 23 August 2024 Volume 18 Issue No:49 MAM | Marketing 'Solution-centric' and 'Medium-agnostic' approach defines White's success with experiential marketing Experiential marketing is not just a fleeting trend. According to a media report, Event and Entertainment Management Association (EEMA) forecasts that India's experiential marketing industry will grow to Rs 10,000 crore by 2025, doubling its worth since 2020. Read More... MAM | Media and Advertising Lowe Lintas wins the creative mandate for Amaron Lowe Lintas, a brand-building and advertising company, has been awarded the creative mandate for Amaron, the flagship brand of Amara Raja Energy & Mobility Ltd (formerly known as Amara Raja Batteries Ltd), after a keenly contested multi-agency pitch. Read More... MAM | Media and Advertising Spotify India & Amplified Intelligence partner to measure consumer attention across ads Spotify India and Amplified Intelligence, which focuses on accurate attention measurement, have shared findings from their research that determines attention benchmarks and norms across the audio streaming platform. Read More... MAM | Media and Advertising Crocs launches new campaign celebrating unfiltered self-expression Crocs, a footwear company has launched a playful and exciting new campaign that engages Gen-Z with a captivating blend of wit, creativity, and fashion. Teaming up with iconic filmmaker Karan Johar and the ever-quirky Orhan Awatramani (Orry). Read More... MAM | PR Communication Wavar appoints Thought Process Communications as PR partners Wavar, a leading force in agricultural technology and sustainability, has officially appointed Thought Process Communications as their Public Relations partner. This strategic partnership aims to bolster Wavar's mission of enhancing farmer profitability through innovative and sustainable practices. Read More...   Press Releases » NTPC kickstarts campaign for Vigilance Awareness Week 2024 » Explore the power of PR articles for elevated brand visibility » Purpleant Technologies launches BotWot More News From Indian Television Stone Sapphire India Pvt Ltd appoints Shobhit Singh as the CEO Stone Sapphire India Pvt Ltd, a manufacturing and distribution company, has announced the appointment of Shobhit Singh as chief executive officer (CEO).............Read More... Swiss Beauty onboards Vidushi Goyal as chief marketing officer Swiss Beauty, an Indian cosmetics brand, announced the appointment of Vidushi Goyal as its chief marketing officer. She will lead the overall marketing strategy for all Swiss Beauty brands.............Read More... Vita Student appoints Shayon Dasverma as head of marketing for South Asia, SEA & MENA Vita Student, the UK's premium student accommodation brand, has announced the appointment of Shayon Dasverma as the head of marketing for South Asia, Southeast Asia (SEA), and the Middle East and North Africa (MENA) regions.............Read More... More News From India » Spotify India and Amplified Intelligence collaborates to measure consumer attention across advertising » Akshay Kumar promotes wire safety in new RR Kabel ad Source: ET Brand Equity » Mamata govt announces 13% hike in ad-hoc bonus for civic volunteers » Govt cites 'social justice' to cancel lateral entry ad, 6 yrs ago it structured scheme to avoid reservation Source: Indian Express » Perplexity AI to launch ads on search platform by fourth quarter » Reliance, Disney may offer 2-year ad rate freeze to secure CCI nod Source: ET » 6% drop in GEC ad volumes on TV, toilet soaps tops category list during H1,2024, reveals TAM report Source: FE » Chennai firms warned of action if illegal ad boards not taken down in three days Source: New Indian Express » Kerala Police Sends Notice To Google, Meta Over Ads Linked To Fake Lotteries Source: NDTV » Art Night In Rameswaram Highlights Lost Craft Of Hand-painted Advertising Banners Source: News18 More National News » Big polluters targeting esports industry with advertising deals, report reveals » Just Eat advert that depicted McDonald's broke junk food code Source: The Guardian » Why multichannel TV viewing requires a balance between linear and streaming » What Gartner's 2024 digital ad hype cycle shows about marketing innovation and adoption Source: Digiday » Perplexity AI plans to start running ads in fourth quarter as AI-assisted search gains popularity Source: CNBC » Mischievous hand goes rogue in Hornbach's darkly comedic spot Source: The Drum » Primetime TV Sees Ad Dollars Fall in Upfront for Second Year, but Streaming Lends Boost Source: Variety » Netflix Sees 150% Pop in Upfront Ad Sales Source: TV Technology » Netflix secures 150% in upfront ad sales commitments Source: Broadband TV News » Google sales reps allegedly keep telling advertisers how to target teens Source: The Verge To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.