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02 August 2024 Volume 18 Issue No:35
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MAM | Media And Advertising

"The OOH industry is in the midst of a renaissance:" Gour Gupta
Out-of-home (OOH) advertising has long been a cornerstone of the advertising landscape, offering a dynamic platform to reach audiences in their daily lives.
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MAM | Media And Advertising

Landor announces promotion of Lulu Raghavan to President, APAC
Landor has announced the promotion of Lulu Raghavan to the role of President, APAC. Lulu has been with Landor for 23 years and brings a wealth of experience and a deep understanding of the branding industry.
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MAM | Media And Advertising

Wavemaker India wins the media mandate for Taco Bell
Wavemaker India, the most awarded agency of GroupM, has recently bagged the media mandate for Taco Bell, the American fast-food chain that offers Mexican-inspired cuisine.
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iWorld | Enews

52 out of 53 top apps in India use deceptive patterns- reveals a study by ASCI Academy & Parallel
In a pathbreaking study by the ASCI Academy, in collaboration with Parallel HQ, a leading design firm, the prevalence of deceptive patterns in popular Indian apps has been brought to light.
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MAM | Media And Advertising

Vishal Chadha appointed as COO of Bajaj Electricals' consumer products business
Bajaj Electricals Ltd has announced the appointment of Vishal Chadha as chief operating officer for the consumer products division.
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Press Releases
» Metro Brands Ltd appoints Mohit Dhanjal as COO
» GS Caltex | Kixx unveils third edition of #AllWaysWithYou' campaign
» Mudrex launches Independence Day Airdrop campaign
» Orchids The International School launches Parent's Day campaign
More News From Indian Television
Piramal Finance partners with Sri Lanka Cricket for the India-Sri Lanka series
Piramal Capital & Housing Finance Ltd (Piramal Finance), a subsidiary of Piramal Enterprises Ltd (PEL), announced its partnership as the associate gold sponsor for India's Tour of Sri Lanka T20 series...........Read More...
Wondrlab and Bharat Matrimony play to win as they launch the 'Wedding Games' campaign
As the world gears up for the international games to win gold, Matrimony.com, India's biggest matrimony company, is set to win hearts with its innovative 'Wedding Games' campaign..............Read More...
Segumento strengthens leadership team with key appointments
AI-based data intelligence platform Segumento, dedicated to supporting brands in their growth journey, has announced the appointment of two esteemed professionals to its leadership team.............Read More...
More News From India
» IGP launches 'Amazing Gifts, Samay Par' campaign with new ad film
» Bharat Matrimony plays to win in 'wedding games' campaign
Source: ET Brand Equity
» Kareena Kapoor, Kiara Advani, and Suhana Khan look glamorous as they dance their heart out in new ad
Source: Indian Express
» Facebook parent Meta sees strong global ad sales while keeping AI costs in check
Source: FE
» Govt asks BCCI, SAI to take measures to prevent surrogate tobacco ads by sportspersons
Source: India TV News
» Meta rallies 9% as strong ad revenue cushions AI spending
Source: ET
» Reddit expands ad capabilities with acquisition of AI startup Memorable AI
Source: CNBC TV18
» Trump campaign launches new ads, calls Kamala Harris 'dangerously liberal'
Source: BS
» Early signs: Online ad spending rise in Maharashtra, Haryana ahead of state polls
Source: India Today
» Perplexity AI starts ad-revenue sharing partnership after weeks of plagiarism allegations
Source: The Hindu
More National News
» Amazon Q2 Ad Revenue up 20% to $12.8 Billion, Short of Wall Street Forecasts
» Disney Sees 5% Uptick In Upfront Ad Sales Commitments
Source: Variety
» From Ads To Entertainment: The New Era Of Brand Building
» The Mystery Of Advertising Halo Effects And Marketing Mix Modeling
Source: Forbes
» NBCUniversal Delivers Record Olympic and Paralympic Ad Revenue
Source: TV Technology
» Disney Says 2024-25 Upfront Ad Sales Climbed 5% From Prior Year
Source: Deadline
» Amazon's advertising business grew 20% in the second quarter
Source: CNBC
» Google's Olympics ad was designed to be uplifting. Instead, many are finding it dystopian
Source: Fortune
» TNB Tech Minute: Meta's Ad Revenue Grows as AI Costs Surge
Source: WSJ
» The Bear necessities: 6 non-negotiables of irresistible food advertising
Source: The Drum
» Video ad tech firms Connatix and JW Player are holding merger talks
Source: Digiday
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