Click here to View in Browser 16 August 2024 Volume 18 Issue No:44 MAM | Marketing Bigg Boss in Southern India boosts brand metrics, reveals new research Bigg Boss, is a cultural phenomenon in India and even more so in the Southern states. A recent study by Unomer Technologies has reinforced the reality of "All ad impressions aren't equal" with the extraordinary jump witnessed in brand outcomes with exposure on Bigg Boss Tamil and Malayalam. Read More... MAM | Media and Advertising Center fresh launches 'Aage Badh' campaign Center fresh, Perfetti Van Melle India's flagship gum and mints brand has launched its new "Aage Badh" campaign with Varun Dhawan as the brand ambassador. The campaign aims to inspire young people to adopt a forward-looking attitude and overcome everyday setbacks with a fresh perspective. Read More... MAM | Media and Advertising SBI Life joins Paris 2024 Paralympics as gold sponsor The Paralympic Committee of India announced SBI Life, a life insurance company in India as the gold sponsor for Paris 2024, in New Delhi. SBI Life will act as the official life insurance partner for the Indian Paralympic contingent that is heading to the upcoming Paralympic Games starting on 28 August 2024 in Paris. Read More... MAM | Media And Advertising PR Professionals bags the PR mandate of the E-Gaming Federation PR Professionals (PRP) the flagship of PRP Group has won the PR mandate of the E-Gaming Federation (EGF). PRP will be responsible for managing the public relations and communications strategy for EGF. Read More... MAM | Media And Advertising ITC pays tribute with 'Desh Ek Raag' by ITC Sangeet Research Academy On the occasion of India's 78th Independence Day, ITC Ltd. has paid tribute to the Nation with the creation of a unique musical composition 'Desh Ek Raag' performed by the Gurus and Shishyas of the ITC Sangeet Research Academy (ITC-SRA). Read More...   Press Releases » JSW Paints launches new TVC celebrating Independence Day » Raheja Corp unveils 'Azaadi Ki Dhun' » Celebrate freedom with Fat Tiger's 15 per cent off on orders over ₹399 More News From Indian Television Angel One launches #AzaadiKaRaasta campaign for financial independence Angel One Ltd, a fintech player, focused on empowering individuals on their financial journey, launched its Independence Day #AzaadiKaRaasta campaign..........Read More... Cantabil Retail India Ltd announces Q1 FY 25 results Cantabil Retail India Ltd, an apparel manufacturer and retailer, has announced the financial results for its quarter ended on 30 June 2024. For Q1, the company reported a revenue of Rs 127.9 cr. with an EBITDA of 39.4 cr. and net profit of Rs 11.4 cr...........Read More... MakeMyTrip & Ministry of Tourism launch 'India: The Homecoming' campaign Millions of people of Indian origin living worldwide often feel a deep sense of pride and nostalgia on special occasions like Independence Day. To honor this connection, MakeMyTrip, in collaboration with the Ministry of Tourism...........Read More... More News From India » Sachin Tendulkar pads up to venture out with a new sports brand » Texas judge in lawsuit by Elon Musk's X against advertisers exits case Source: ET » Amitabh Bachchan and Manoj Pahwa partner with GSK for new campaign » Urvi Singh falls back on OC instead of OG in new Wow ad Source: ET Brand Equity » Ad of the day: GSK India's 'Shingles campaign' with Amitabh Bachchan and Manoj Pahwa » Himalaya PartySmart partners with Aditya Roy Kapur as official brand ambassador Source: FE » Misleading Ads Case: SC Closes Contempt Proceedings Against Ramdev, Patanjali Ayurved Source: News18 » US election: Pro-Trump PAC plans $100 mn ad blitz as Harris gains steam Source: BS » Three dead as car hits pole on Noida-Greater Noida Expressway Source: Indian Express » Homefoil packs more punch with Kareena Kapoor Khan as brand ambassador Source: India Today More National News » J&J's consumer unit makes argument stick, winning row over wound dressing ad claims » At least half of doctors and patients find DTC pharma ads helpful: report Source: The Verge » Seek reports 'significant reduction' in job advertisements amid Australian recession fears » Advertisers axe corporate responsibility scheme after lawsuit from Musk's X Source: The Guardian » Democratization of Advertising Puts the Consumer Center Stage Source: Variety » How a viral ad campaign is teaching us to 'life-see', not sightsee Source: BBC » When authentication falls short: Myths and realities in advertising ID solutions Source: The Drum » Where Are the Trumpiest Ads? All Over Truth Social. Source: NT Times » Finneas and Billie Eilish Star in SNL's Ad for Every Bad Hotel You've Stayed In Source: NBC To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.