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01 August 2024 Volume 18 Issue No:34
MAM | PR Communication
Navigating the PR startup landscape: What every new entrepreneur must know Starting a Public Relations (PR) startup can be a rewarding endeavor, offering the opportunity to shape brand narratives, manage reputations, and influence public perception. Read More...
MAM | Media And Advertising
FCB Kinnect elevates Kejal Teckchandani to EVP – Influencer Outreach FCB Kinnect has announced the elevation of Kejal Teckchandani from senior vice president to executive vice president of influencer Outreach. The agency has also elevated Mala Sharma to AVP – Influencer Outreach. Read More...
MAM | Marketing
TAM AdEx: Top 10 brands contributed 10 per cent share of TV ad volumes TAM AdEx India has released a television advertising half-yearly report for Jan-Jun'24. Jan-Jun'24 saw a minor three per cent drop in ad volumes on television over Jan-Jun'23. Read More...
MAM | Media And Advertising
Parle G's latest campaign celebrates Friendship Day Parle G releases its campaign celebrating Friendship Day. As a brand, Parle-G wears many hats. The brand's tagline 'Genius wohi, jo auron ke khushi mein paye apni khushi' weaves into the culture of companionship in terms that Parle-G does best. Read More...
MAM | Media And Advertising
Admatazz makes new appointments and promotions in digital strategy team Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has strengthened its digital strategy team. Read More...
More News From Indian Television
Cheil India launches "India Cheers Neeraj" campaign for Samsung Cheil India has unveiled a new campaign for Samsung, celebrating the extraordinary grit, determination, and spirit of their Galaxy Z Fold series ambassador and super-user, Neeraj Chopra..........Read More...
IAS introduces mobile in-app support for unified media quality and eye-tracking Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform, announced the expansion of its Quality Attention measurement product, adding support for mobile in-app environments..............Read More...
Ormax Media launches Certificate Program in Indian Media Business Entering its 17th year of providing insights to the Indian Media & Entertainment (M&E) industry, media consulting firm Ormax Media has announced its foray into the learning & education domain............Read More...
More News From India
» Adukale pays tribute to tradition and nostalgia with 'Nammavara Savi' campaign » CarShield is fined by US FTC for deceptive ads, including by celebrities Source: ET Brand Equity » Trump campaign launches new ads, calls Kamala Harris 'dangerously liberal' » Advertising, not pay model, likely to drive revenue for video business Source: BS » Paris Olympics 2024: C Spire drops all advertising after opening ceremony backlash » Salman Khan dropped as Thums Up brand ambassador Source: Live Mint » Meta shares jump after sales beat estimates on advertising growth Source: CNBC TV18 » Facebook parent Meta sees strong global ad sales while keeping AI costs in check Source: ET » Early signs: Online ad spending rise in Maharashtra, Haryana ahead of state polls Source: India Today » Google promotes iOS 18 RCS integration in new ad Source: FE » Perplexity AI starts ad-revenue sharing partnership after weeks of plagiarism allegations Source: The Hindu
More National News
» From Ads To Entertainment: The New Era Of Brand Building » The Mystery Of Advertising Halo Effects And Marketing Mix Modeling Source: Forbes » TNB Tech Minute: Meta's Ad Revenue Grows as AI Costs Surge Source: WSJ » The Bear necessities: 6 non-negotiables of irresistible food advertising Source: The Drum » Video ad tech firms Connatix and JW Player are holding merger talks Source: Digiday » Apple reportedly in talks for an ad-supported tier of Apple TV+ Source: Fortune » Lilly vows to 'fight like hell' for healthy bodies in Olympics ad Source: Fierce Pharma » Readers reply: Why do Visa and Mastercard advertise to consumers? Source: The Guardian » Elon Musk retweets altered Kamala Harris campaign ad Source:NBC News » Kamala Harris launches first ad showing Trump mug shot Source: NY Post
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