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26 April 2024 Volume 17 Issue No:65
MAM | Media and Advertising Anupama Ramaswamy, Ashish Chakravarty, and Rajdeepak Das Named Abby Awards 2024 jury chairs Anupama Ramaswamy, chief creative officer, Havas Worldwide India, Ashish Chakravarty, executive director, and India head of creative, for McCann Worldgroup and Rajdeepak Das, chief creative officer Publicis Groupe. Read More...
MAM | Marketing
Fabindia unveils Celebrate Everyday summer theme Fabindia a lifestyle brand, has launched its latest umbrella theme for the summer, capturing the mood of Celebrate Everyday. It's about living in the moment, cherishing the hustle and bustle of daily life, whether be it for work or play and all the little moments of our life. Read More...
MAM | Media and Advertising
Taboola introduces Taboola Select Taboola, wearing recommendations for the open web, announced Taboola Select, a new offering created exclusively for large advertisers that provides access to a curated selection of Taboola's premium editorial partnerships. Read More...
MAM | Marketing
HARMAN & Tata strengthen partnership with HARMAN Ignite platform launch HARMAN today announced that Tata Motors, an automobile manufacturer, has selected the HARMAN Ignite Store as its in-vehicle app store, bringing easily accessible, reliable and safe mobility experiences to more customers across a new geographical region. Read More...
MAM | Marketing
Content Lab overhauls for brand-centric creative solutions! In response to the evolving needs of the digital landscape and to better serve our clients' diverse requirements, The Content Lab announced a strategic restructuring initiative that brings different solutions under focussed silos; Stir (Digital & Creative Agency), Carbon (Production backbone for TVCs/DVCs) and H2O. Read More...
More News From Indian Television
Dot & Key Skincare announces Shanaya Kapoor as brand ambassador Dot & Key Skincare, a Kolkata-based beauty startup renowned for its innovative and fruit-forward skincare solutions, has announced its collaboration with Shanaya Kapoor, marking a significant milestone in both the brand's journey and Shanaya's burgeoning career...........Read More...
SW Network bags Antara Senior Care's digital marketing mandate Sociowash, an integrated advertising agency, has won the digital marketing mandate for Antara Senior Care, a Max Group Company, in a multi-agency pitch. Sociowash aims to enhance Antara Senior Care's digital presence and increase its brand awareness..........Read More...
Priyagold unveils campaign featuring Kiara Advani for new Snakker biscuits Priyagold, a prominent player in the fast-moving consumer goods (FMCG) industry, has come up with a new campaign to create curiosity around the new range of Snakker biscuits among the Gen Z audience............Read More...
More News From India
» Times Internet adopts UID2 for targeted advertising amidst cookie deprecation » BFSI sector directed 70% of its ad volume to CTV, reveals mFilterIt report Source: Financial Express » Misleading ads: Patanjali issues fresh apology. This time, more prominent » No ads, only movies: PVR INOX launches ad-free screenings in metros Source: BS » Boat announces Yashasvi Jaiswal as brand ambassador » Rishab Pant pours cold water over Greenpanel ad script Source: ET Brandequity » JioCinema teases ad-free subscription, set to launch on April 25 Source: Indian Express » Google postpones phasing out of ad cookies in Chrome browser Source: CNBC TV18 » IPL 2024: JioCinema teases new subscription plan 'without ads' Source: TOI » PVR Inox Implements Ad-Free Films Strategy To Increase Footfalls In Theatre; Report Source: News18 » JioCinema teases a new 'Ads Free' subscription plan Source: ET » 'Apology Same Size As Ads?' Supreme Court Grills Ramdev, Aide Balkrishna Source: NDTV
More National News
» The Guardian Advertising Awards 2024: winners revealed » Snapchat parent company sees shares surge as improved ad system pays off Source: The guardian » Navigating The Ethical Maze: How AI In Social Media Exploits Discussions For Ads » Perplexity.ai Focuses On Ads, Attracts Funds From Digital Elite. Search Will Never Be The Same Source: Forbes » Why zero-party data will reshape advertising in the post-cookie era » How to harness 'commerce intelligence' to fuel sustainable digital advertising growth Source: The Drum » TelevisaUnivision Reports Flat U.S. Ad Revenue In Q1 Source: Deadline » YouTube Q1 Ad Revenue Climbs 21% to $8.1 Billion, Well Above Wall Street Forecasts Source: Variety » Meta could face further squeeze on surveillance ads model in EU Source: TC » ByteDance, TikTok shelled out $7 million on lobbying and ads to combat potential U.S. ban Source: CNBC » Meta's AI Push Needs to Efficiently Deliver a Lot More Ad Growth Source: WSJ
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