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25 April 2024 Volume 17 Issue No:64
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MAM | Marketing
"The one-size-fits-all approach is too old school for us": Mukesh Vij
In the fast-paced world of digital advertising, where innovation is the currency of success, one agency shines brightly as a beacon of creativity and forward-thinking strategies.
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MAM | Marketing

Kantar's AI-volution: Making AI-dable connections in consumer insights
India's digital landscape is evolving, and at its heart lies a burgeoning AI revolution. With over 724 million users already engaging with AI features, the country is on the brink of a transformative shift.
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Specials | Event Coverage

Goafest 2024 unveils the festival theme: 'The Age of Adaptability'
The Advertising Agencies Association of India (AAAI) and The Advertising Club are delighted to announce the theme for Goafest 2024 - 'The Age of Adaptability'.
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MAM | Media and Advertising

Bacardi India elevates Sameeksha Uniyal to regional brand head for AMEA
Bacardi India Pvt Ltd, the privately held spirits company, has announced the elevation of Sameeksha Uniyal to regional head of brand for AMEA (Asia, Middle East & Africa) this April, in a bid to amplify business growth in the region.
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MAM | Media and Advertising

Thinkin' Birds Communications bags digital media mandate for Royal Empire by MB Infra
Thinkin' Birds Communications, a leading creative communications agency has bagged the digital media mandate for Royal Empire by MB Infra, a renowned real estate developer in Maharashtra.
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Press Releases
» Cricket Betting Sites: Top Sites in India
» PVR responds to disgruntled customer's complaint with F&B schemes
» The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences
» Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles
More News From Indian Television
LS Digital strengthens its leadership team by appointing Vishal Sharma as DVP - Media Buying and Trading
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and Trading...........Read More...
BN Group forays into the wellness and fitness oil category with Nutrica
BN Group, an edible oil manufacturing company in India, announced its foray into the wellness and fitness oil category with the launch of Nutrica.............Read More...
Beyond the horizon: Crafting unforgettable brand experiences in cruise marketing
In an industry defined by the vastness of the open sea and the promise of exploration, our commitment at Cordelia Cruises goes beyond providing extraordinary voyages...........Read More...
More News From India
» Times Internet adopts UID2 for targeted advertising amidst cookie deprecation
» BFSI sector directed 70% of its ad volume to CTV, reveals mFilterIt report
Source: Financial Express
» Misleading ads: Patanjali issues fresh apology. This time, more prominent
» No ads, only movies: PVR INOX launches ad-free screenings in metros
Source: BS
» Boat announces Yashasvi Jaiswal as brand ambassador
» Rishab Pant pours cold water over Greenpanel ad script
Source: ET Brandequity
» JioCinema teases ad-free subscription, set to launch on April 25
Source: Indian Express
» Google postpones phasing out of ad cookies in Chrome browser
Source: CNBC TV18
» IPL 2024: JioCinema teases new subscription plan 'without ads'
Source: TOI
» PVR Inox Implements Ad-Free Films Strategy To Increase Footfalls In Theatre; Report
Source: News18
» JioCinema teases a new 'Ads Free' subscription plan
Source: ET
» 'Apology Same Size As Ads?' Supreme Court Grills Ramdev, Aide Balkrishna
Source: NDTV
More National News
» 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
» Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
Source: Forbes
» 1,000 ad agencies sign Clean Creatives' pledge to divest from fossil fuels on Earth Day
» Ad of the Day: Paris Hilton meets an AI version of herself in Tan Luxe spot
Source: The Drum
» Q1 ad rundown: there's cautious optimism amid impending changes
» Meta advertisers are adrift in adversity as bug-filled problems persist
Source: Digiday
» Inaugural Guardian Advertising Awards take place in London
Source: The guardian
» ByteDance, TikTok shelled out $7 million on lobbying and ads to combat potential U.S. ban
Source: CNBC
» Meta's AI Push Needs to Efficiently Deliver a Lot More Ad Growth
Source: WSJ
» Biden to Run Ads Across Pennsylvania Attacking Trump on the Economy
Source: NY Times
» Two Ana de Armas Fans Settle False Advertising Lawsuit Over 'Yesterday' Trailer
Source: Variety
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