Click here to View in Browser 17 April 2024 Volume 17 Issue No:58 MAM | Marketing "Influencer marketing is a powerful complement to traditional advertising methods": Vinay Singh In the dynamic landscape of the Indian television industry, the evolution of influencer marketing stands as a testament to its transformative power. Read More... MAM | Media and Advertising Leo Burnett India onboards Rajeev Rakshit as executive director, Bangalore Leo Burnett India, part of the Publicis Groupe India, has announced the appointment of Rajeev Rakshit as executive director, Leo Burnett, Bangalore. Read More... MAM | Marketing Casio and Toyota unveil G-SHOCK MUDMAN GW-9500TLC edition G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, is excited to announce its latest collaboration with Toyota Land Cruiser. Read More... MAM | Media and Advertising IAA & ISA to host Retrospect and Prospects in Mumbai The India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) is hosting the Retrospect & Prospects interaction with Manish Anandani, managing director - India. Read More... MAM | Marketing Animeta & Technopak team up for ROI-driven influencer marketing Animeta and Technopak proudly announce their strategic collaboration, uniting Animeta's tech-data-enabled influencer marketing prowess with Technopak's three-decade-long expertise in management consulting within the Indian sub-continent. Read More...     Press Releases » Cricket Betting Sites: Top Sites in India » PVR responds to disgruntled customer's complaint with F&B schemes » The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences » Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles More News From Indian Television Excitement high among cricket enthusiasts this IPL: Ipsos IndiaBus IPL survey With the Tata Indian Premier League (IPL) 2024 extravaganza off to a flying start from March 22nd 2024, an Ipsos IndiaBus pan India IPL Survey shows at least 1 in 2 urban Indians polled (53 per cent) claim to be following the sporting event............Read More... Umanshi Marketing announces ambitious growth plans on fifth anniversary Umanshi Marketing, a full-service marketing and PR agency known for ROI-driven solutions reveals ambitious plans on its fifth anniversary. Umanshi has demonstrated rapid growth with a remarkable 34 per cent CAGR in the past five years........Read More... Amit Sadh to be ambassador for youth empowerment initiatives with the STAIRS Foundation Renowned actor Amit Sadh has announced his collaboration with STAIRS Foundation, marking a significant step towards youth empowerment and development in India.........Read More... More News From India » YouTube takes action against ad-blocking apps, urges users to go Premium » Patanjali ads case: SC asks Ramdev, Balkrishna to issue public apology Source: Live Mint » MS Dhoni dreams the future of cricket in Orient fans ad » The Taboola Advantage: Mastering Digital Advertising in the Summer of Cricket Source: ET Brandequity » Bundesliga Dream India Project ropes in Kartik Aaryan as ambassador » PUMA announces partnership with Milind Soman as running ambassador Source: Financial Express » Aamir Khan Lodges FIR Against Congress Over Alleged Deepfake Political Ad Source: Zee News » Not off the hook yet: Supreme Court to Patanjali in misleading ad case Source: BS » YouTube initiates 'enforcement' on third-party apps that disable ads Source: Indian Express » Wakefit co-founder's clever 'ad twist' to Narayana Murthy's '70 hours work week call' Source: TOI » Omnicom beats quarterly profit on strong ad spending Source: Reuters More National News » How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry » Programmatic Ads And The Death Of Cookies: What Marketers Need To Know Source: Forbes » Meta advertisers are adrift in adversity as bug-filled problems persist » Ad industry prepares for 'tipping point' this year in sustainability Source: Digiday » Advertising restrictions can have harmful effects on women's health. Here's what one company is doing about it Source: CNN » 4 privacy questions brands should ask their location-based advertising partners Source: The Drum » Two Ana de Armas Fans Settle False Advertising Lawsuit Over 'Yesterday' Trailer Source: Variety » YouTube's ad blocker crackdown now includes third-party apps Source: The Verge » May the fizz be with you: how a $10 Chilean beer ad took on Star Wars Source: The guardian » Mali's junta bans the media from reporting on political activities in a deepening crackdown Source: ABC News To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.