Click here to View in Browser 12 April 2024 Volume 17 Issue No:55 MAM | Media and Advertising Frodoh World welcomes Shamsuddin Jasani as strategic advisor Fast-growing AdTech firm Frodoh World, now welcomes advertising and digital stalwart Shamsuddin Jasani as a strategic advisor. Read More... MAM | Media and Advertising L'Oréal India appoints Raagjeet Garg as director – consumer products division L'Oréal India has announced the appointment of Raagjeet Garg as director – consumer products division (CPD). Read More... MAM | Marketing Ariel asks men, Is your HomeTeam as strong as your Dream Team? Over the last nine years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. Read More... MAM | Marketing Novamax Appliances unveils Ad Campaign Novamax Appliances, an electric appliances manufacturer, has launched its latest advertising campaign around Election in India. Read More... MAM | Media and Advertising Radisson Hotel Group announxes new campaign '#RadissonRoadTrips' The Summer season, accompanied by long weekends, presents the perfect opportunity to embark on an exploratory journey across the country. Read More...     Press Releases » Cricket Betting Sites: Top Sites in India » PVR responds to disgruntled customer's complaint with F&B schemes » The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences » Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles More News From Indian Television What role will personalization play in advertising campaigns in 2024? Personalization is a strategy quickly shaping up as a cornerstone in the quickly evolving field of digital marketing in consumer engagement; in the year 2024, it became even more essential in advertising campaigns. ...........Read More... Amazon Fashion announces new campaign 'Fashion on Amazon, Har Pal Fashionable' Amazon Fashion announces the launch of its latest campaign, "Fashion on Amazon, Har Pal Fashionable," featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together.......Read More... Hashtag Orange appoints Su Yin Teh, ex-CFO of WPP, as advisor for international business expansion In a strategic move to propel global growth and market penetration, the integrated marketing agency, Hashtag Orange, has announced the appointment of Su Yin Teh as their advisor for international business expansion. .......Read More... More News From India » Roblox taps ad-tech firm PubMatic to boost sales of video ads » Oyo swings a not so typical cricket ad » Puma hones focus on speed in Olympic battle with Adidas and Nike Source: ET Brandequity » Dehaat joins B2B agrifood companies in launching consumer brand Source: ET » This high street fashion brand is shutting shop Source: TOI » Facebook ads used by hackers to promote fake versions of AI tools Sora, Dall-E, Midjourney: Report Source: Indian Express » What is Misleading Advertisements Case Involving Ramdev's Patanjali? Why has SC Slammed Yoga Guru? Source: News18 » India's FMCG industry and its history of misleading ads » Louis Vuitton appoints new communications chief amid industry shifts Source: Republicworld » Novamax launches election-themed advertising campaign for air coolers Source: Financial Express More National News » Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales Team Source: Variety » Mali's junta bans the media from reporting on political activities in a deepening crackdown Source: ABC News » Chase's New Advertising Offering Is A Stroke Of Genius Source: Forbes » Meta's Ad Woes May Push Marketers to Move Their Messages Elsewhere Source: Bloomberg » Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy Says Source: Deadline » Video games are turning into streaming TV, putting ads into America's favorite entertainment form Source: Fortune » THE REVOLUTION WILL BE SOCIALIZED: THE NEW MARKETING PLAYBOOK Source: Ad Age » Lessons in running a global marketing team from PepsiCo's international CMO Source: The Drum To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.