Technology and its advancement have been put to effective use across various domains. Much to everyone's surprise, legacy and traditional brands are not lagging behind either in the optimal usage of new-age technology to communicate and engage with their cohort.
Experiential marketing is like the thrilling racecar of the advertising world, where brands shift gears from traditional methods to create unforgettable, hands-on experiences for their audience.
Today, LALIGA presented M.O.O.D (Monitor para la Observación del Odio en el Deporte - Monitor for the Observation of Hate in Sport), an independent tool for tracking the conversation about sport in Spain on social media.
PepsiCo India's brand, Sting is all set to electrify consumers across India with the launch of its limited-edition flavour, Sting Blue Current, a captivating new addition to its Sting Energy lineup.
Myntra has rolled out its latest festive campaign starring Bollywood's real and reel glamorous couple Sidharth Malhotra and Kiara Advani ahead of their highly anticipated Big Fashion Festival (BFF)........Read More...
It takes just seven seconds to turn a "yes" into a "no", before a decision made from instinct gives way to logic, reason, and hesitation. Every experience born from saying "yes" opens something hidden within each of us...........Read More...
Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) has launched an endearing digital campaign to celebrate the role of dentists in our lives on World Dentist's Day, observed on 3 October............Read More...
