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25 September 2023 Volume 17 Issue No:21
Specials | Event Coverage
IDBF 2023: Digital News landscape: The Growth Drivers The third edition of Indian Digital Brand Fest 2023 had brands, advertisers, and tech platforms, to discuss the trends and more. The summit also looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry's growth. Read More...
Specials | Event Coverage IDBF 2023: Connecting to the new age consumer – The new order The third edition of Indian Digital Brand Fest 2023 had brands, advertisers, and tech platforms, to discuss the trends and more. The summit also looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry's growth. Read More...
Specials | Event Coverage
IDBF 2023: Cipla X Pocket Aces - The Power of Impact Content The third edition of Indian Digital Brand Fest 2023 had brands, advertisers, and tech platforms, to discuss the trends and more. The summit also looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry's growth. Read More...
Specials | Event Coverage
IDBF 2023: From Script to Screen: EC Studios Crafting compelling narratives for brands The third edition of Indian Digital Brand Fest 2023 had brands, advertisers, and tech platforms, to discuss the trends and more. The summit also looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry's growth. Read More...
MAM | Media And Advertising
Shell India's chairman Nitin Prasad joins Cyient's board of directors Cyient, a global digital, engineering, and technology solutions company, announced that it has appointed an eminent business leader Nitin Prasad to its board of directors. Prasad is a dynamic and accomplished business leader who across his over 25 years of experience has delivered business turnarounds. Read More...
More News From Indian Television
Introducing Veera's revolutionary homegrown internet browser Veera, the 'Made in India' mobile-only internet browser launches today to revolutionise the mobile internet experience for Bharat. Currently in beta, Veera was envisioned as a challenger browser for India by Arjun Ghose ........Read More...
Gatorade welcomes Sumit Nagal as its new family member After coming across tennis player Sumit Nagal's heartfelt confession, Gatorade came forward to support Nagal by welcoming him to the Gatorade family with a 3-year association.........Read More...
GUEST ARTICLE: The perils of influencer marketing for brands The pervasive impact of social media has not only transformed our personal experiences but also woven itself intricately into the societal fabric. This transformation has given rise to a modern marketing phenomenon: influencer marketing..........Read More...
More News From India
» BrandWagon AdTalk with Zivame's Khatija Lokhandwala » AI-driven social media analytics for targeted marketing Source: Financial Express » New law may bring OTT apps under ad, programme codes » Is Elon Musk buying the new iPhone 15? World's richest man says 'the beauty of iPhone…' Source: Live Mint » Sudha Murty files complaint over 'misuse' of her name for event promotion in US Source: India Today » Amazon to roll out ads on Prime Video in 2024 Source: Indian Express » McCann, Ogilvy, Publicis Groupe and Edelman under fossil fuel glare Source: ET Brandequity » Google tweaks ad auctions to hit revenue targets, as much as 5%: Exec Source: BS » "Bots Or Humans?" Bookstore Slammed For Job Ad With Unrealistic Expectations Source: NDTV » Ads On WhatsApp Won't Be A Shocking Move From Meta: Here's Why Source: News18 » Egaming cos trim World Cup spends; Peak XV, Flipkart's new bets Source: ET » Man lured into fake massage parlour and robbed, two arrested in Chennai Source: New Indian Express
More National News
» As Netflix cracks down on password sharing, its ad profiles will also improve » Musk's aim to convert all X users to paying subscribers deemed 'risky strategy' by experts Source: The Drum » Russell Brand: BBC Show "Binned Five Years Ago After Predator Claims"; Advertisers Pull Rumble Content Source: Deadline » Some parties have cut back on Meta advertising — but experts say it's a hard habit to kick Source: CBC » Uber and Robert De Niro Deny Reports of Reviving 'Taxi Driver' Role for U.K. TV Commercial Source: Variety » Publisher ad revenue on the rebound as of Q2, up from Q1's rock bottom, per two industry reports Source: Digiday » 17 Ways To Reach Younger Audiences In A Fractured Media Environment Source: Forbes » Microsoft projects two new areas of growth for gaming, leaked document says: Mobile and ads Source: CNBC » Burberry Street or Bond Street? Fashion Week Stunt Sows Confusion Source: NY Times » MP Lee Anderson broke rules with Commons rooftop ad, report says Source: BBC » New York employers must include pay rates in job ads under new state law Source: ABC News
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