Click here to View in Browser 09 June 2023 Volume 16 Issue No:48 MAM | Marketing Unleash your creative potential: Embrace Change, Have Fun, and Personalize Your Path!": Joao Paz - MullenLowe New York & Boston- US MullenLowe recently unveiled its new global identity and a refreshed positioning to unite the network across 57 markets globally and differentiate it from competitors. Read More... MAM | Marketing Generative AI poised to unlock $621 Billion in productive capacity for India: FICCI - Access Partnership report A new report by FICCI and Access Partnership revealed that Generative AI could potentially unlock $621 billion of productive capacity in India, equivalent to nearly one-fifth of the country's GDP in 2021. Read More... MAM | Marketing Concept Public Relation's BFSI team strikes gold at The Great Indian BFSI Awards 2023 Concept Public Relations India Ltd.'s BFSI team won two coveted recognitions at The Great Indian BFSI Awards, 2023. The awards, organised by the BFSI Digital Stallions Forum, honour campaigns, professionals, entities, etc., from the BFSI world for exemplary achievements. Read More... MAM | Marketing Mark Zuckerberg announces WhatsApp Channels Mark Zuckerberg has announced the launch of WhatsApp Channels: a simple, reliable, and private way to receive important updates from people and organisations, right within WhatsApp. Read More... MAM | Marketing Meta Verified comes to India Meta, the parent company running Facebook, Instagram, and WhatsApp, has announced that it is bringing its new offering Meta Verified to India. In an official press release, Meta mentioned, "We're expanding our test of Meta Verified is to India. Read More...   Press Releases » The Present and Future of Creativity in Advertising: In conversation with Kevin Swanepoel and Prasoon Joshi » Top 8 Smartwatches under ₹10,000 for a Fitness-Driven Lifestyle » India Today Group emerges as undisputed leader in digital viewership » Advertisers elated as IPL on JioCinema delivers bumper ROI More News From Indian Television Gunjan S Dixit joins Buffalo Soldiers as lead talent officer Buffalo Soldiers, the dynamic start-up advertising agency with a digital heart, is excited to announce the appointment of Gunjan S Dixit as the new lead talent officer..........Read More... Sociowash secures eBay India's integrated digital mandate Sociowash, an integrated advertising agency, has won the integrated digital mandate for eBay India, a leading global selling platform for online sellers to export products from India.........Read More... Abhi & Niyu appoints goodwill ambassadors for Special Olympics Bharat Abhiraj and Niyati aka Abhi & Niyu, widely recognised content creators have been roped in to motivate the Indian contingent and cheer the Indian special athletes who are headed to the Special Olympics World Summer Games, in Berlin.........Read More... More News From India     » InMobi names Inderbir Singh Pall as chief technology officer of InMobi Advertising Platform » UK welcomes new rules in crypto advertising with 24-hour cooling-off period from October Source: Financial Express » Syndicate highlights the ease of cross border transactions in new ad » Uber launches advertising solutions, unveils 'Journey Ads' for brands Source: ET Brandequity » Anil Goel buys stake in this advertising stock. Share hits upper circuit » Back McDonald's receives backlash on social media for showcasing a brewing love story in its latest ad campaign Source: Live Mint » Microsoft, Google strategy to test AI search ads irks some brands » EU regulatory action likely on Instagram, YouTube, TikTok, Twitter for misleading crypto ads Source: ET » Zomato deletes ad depicting 'Lagaan' character as recycled waste items Source: BS » Zomato's 'Kachra' ad: The caste-blind social illiteracy of corporate India Source: Indian Express » The benefits of mobile advertising for small businesses Source: TOI » Amazon plans ad tier for Prime Video streaming service - WSJ Source: Reuters   More National News     » Digital ad spend in Europe grew by 9.8% in 2022, marketers react » Agencies be warned, LadBible's nerds want your ad budgets Source: The Drum » In First Four Months Of 2023, CNN's Ad Revenue Has Dropped 39% » DeSantis Ad Showing Fake AI Images Of Trump Hugging Fauci Enrages MAGA Supporters Source: Forbes » Can Meta remain the 'holy grail of paid advertising' with challenges, challengers and Advantage+? » How a new data-driven TV ad product from Blockgraph aims to harmonize varied data feeds Source: Digiday » Nursing home mocked after naming itself 'Skeleton Court' in bus stop ad blunder Source: NY Post » LinkedIn is the next social network to offer AI-powered tools for ad copies Source: Tech Crunch » Oil giant Shell's UK ad campaign banned for being 'likely to mislead' consumers Source: CNBC » Crave to launch ad-supported tier this summer Source: CBC » LinkedIn launches generative AI tool to write ad copy Source: VB » How one of America's most famous illustrators brought homoerotic ads to the masses Source: NBC News To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.